{"id":31553,"date":"2026-06-04T09:00:33","date_gmt":"2026-06-04T00:00:33","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/zh\/?p=31553"},"modified":"2026-06-05T10:20:35","modified_gmt":"2026-06-05T01:20:35","slug":"amorepacific-%e8%af%ad%e8%a8%80%ef%bc%8c%e4%b8%8d%e4%bb%85%e6%98%af%e7%ac%a6%e5%8f%b7%ef%bc%9a%e4%bb%8e%e5%ad%a6%e4%b9%a0%e9%9f%a9%e8%af%ad%e5%88%b0%e8%9e%8d%e5%85%a5%e6%96%87%e5%8c%96%e7%9a%84","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/zh\/amorepacific-%e8%af%ad%e8%a8%80%ef%bc%8c%e4%b8%8d%e4%bb%85%e6%98%af%e7%ac%a6%e5%8f%b7%ef%bc%9a%e4%bb%8e%e5%ad%a6%e4%b9%a0%e9%9f%a9%e8%af%ad%e5%88%b0%e8%9e%8d%e5%85%a5%e6%96%87%e5%8c%96%e7%9a%84\/","title":{"rendered":"\u8bed\u8a00\uff0c\u4e0d\u4ec5\u662f\u7b26\u53f7\uff1a\u4ece\u5b66\u4e60\u97e9\u8bed\u5230\u878d\u5165\u6587\u5316\u7684\u65c5\u7a0b"},"content":{"rendered":"<div class=\"wp-post-series-box series-staff-columndutta-sampriti wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-staff-columndutta-sampriti6a2d6a0c88895\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-staff-columndutta-sampriti6a2d6a0c88895\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 2 of 2 in the series <em>&ldquo;Staff Column(Dutta Sampriti)&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/zh\/amorepacific-%e4%b8%8d%e5%8f%aa%e6%98%af%e7%9c%8b%e8%b5%b7%e6%9d%a5%e6%bc%82%e4%ba%ae%ef%bc%9a%e5%9c%a8%e9%9f%a9%e5%9b%bd%e5%b7%a5%e4%bd%9c%e8%bf%87%e7%a8%8b%e4%b8%ad%ef%bc%8c%e7%be%8e%e4%b8%bd\/\">&#8220;\u4e0d\u53ea\u662f\u770b\u8d77\u6765\u6f02\u4eae&#8221;\uff1a\u5728\u97e9\u56fd\u5de5\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u7f8e\u4e3d\u6559\u4f1a\u6211\u7684\u4e8b<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">\u8bed\u8a00\uff0c\u4e0d\u4ec5\u662f\u7b26\u53f7\uff1a\u4ece\u5b66\u4e60\u97e9\u8bed\u5230\u878d\u5165\u6587\u5316\u7684\u65c5\u7a0b<\/span><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<div class=\"stories_column_wrap coulumn main-tit\">\n<div class=\"responsive_txt tit_area\">\n<p class=\"fz20 fw600 lh12\">\n<\/div>\n<div class=\"profile_area flex_area\">\n<div class=\"profile_text\">\n<p class=\"ftc80\" style=\"text-align: right;\">\u4e13\u680f\u4f5c\u5bb6 <\/p>\n<p class=\"ftc80\"><strong>Dutta Sampriti<\/strong> <span class=\"fz12\">India Business Team<\/span><\/p>\n<\/div>\n<div class=\"profile_pic\"><img \/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap artist\" style=\"padding-bottom: 0px\">\n<div class=\"flex_area flex_text_left bgf2\" style=\"padding: 3% 4%;gap: 60px\">\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p class=\"fz15 fw600 lh12 border-round inblock taC\" style=\"width: 144px\">Editor&#8217;s note<\/p>\n<\/div>\n<\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p>\u8fd9\u662f\u6211\u4f5c\u4e3a\u5168\u7403\u5b9e\u4e60\u751f\u5199\u7684\u7b2c\u4e8c\u7bc7\u4e13\u680f\u3002\u6216\u8bb8\u5bf9\u8bb8\u591a\u4eba\u6765\u8bf4\uff0c\u8fd9\u4e9b\u53ea\u662f\u518d\u666e\u901a\u4e0d\u8fc7\u7684\u65e5\u5e38\uff0c\u4f46\u5bf9\u4e00\u540d\u5916\u56fd\u4eba\u800c\u8a00\uff0c\u5374\u5341\u5206\u65b0\u9c9c\u6709\u8da3\u3002\u6211\u5e0c\u671b\u501f\u6b64\u5206\u4eab\u90a3\u4e9b\u5728\u97e9\u56fd\u751f\u6d3b\u4e0e\u5de5\u4f5c\u65f6\u6240\u7ecf\u5386\u7684\u65e5\u5e38\u7247\u6bb5\u3002\u5bf9\u67d0\u4e9b\u4eba\u800c\u8a00\u4e60\u4ee5\u4e3a\u5e38\u7684\u4e8b\u60c5\uff0c\u5728\u4ed6\u4eba\u773c\u4e2d\u5374\u53ef\u80fd\u622a\u7136\u4e0d\u540c\u3002\u501f\u7531\u8fd9\u7bc7\u4e13\u680f\uff0c\u6211\u60f3\u8bb0\u5f55\u4e0b\u5728\u964c\u751f\u6587\u5316\u4e2d\u5de5\u4f5c\u4e0e\u751f\u6d3b\u65f6\u6240\u7ecf\u5386\u7684\u90a3\u4e9b\u7ec6\u5fae\u77ac\u95f4\uff0c\u5e76\u91cd\u65b0\u601d\u8003\u5176\u4e2d\u6240\u8574\u542b\u7684\u610f\u4e49\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\" style=\"padding-left: 40px;\">\n<p class=\"fz30 fw500 lh12\"><span class=\"bold\">#INTRO<\/span><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u8fd9\u662f\u6211\u7684\u7b2c\u4e8c\u7bc7\u4e13\u680f\u3002\u5728\u8fdb\u5165\u6b63\u9898\u4e4b\u524d\uff0c\u6211\u60f3\u5148\u8877\u5fc3\u611f\u8c22\u5927\u5bb6\u5bf9\u7b2c\u4e00\u7bc7\u6587\u7ae0\u7684\u539a\u7231\u3002\u5728\u63a5\u4e0b\u6765\u8fd9\u4e2a\u7cfb\u5217\u7684\u4e13\u680f\u4e2d\uff0c\u6211\u5e0c\u671b\u80fd\u7ee7\u7eed\u548c\u5927\u5bb6\u5206\u4eab\u6211\u5728\u97e9\u56fd\u751f\u6d3b\u7684\u4f53\u9a8c\u3002\u5bf9\u571f\u751f\u571f\u957f\u7684\u672c\u5730\u4eba\u6765\u8bf4\uff0c\u6211\u7684\u8fd9\u4e9b\u4f53\u9a8c\u6216\u8bb8\u90fd\u53ea\u662f\u518d\u666e\u901a\u4e0d\u8fc7\u7684\u7410\u4e8b\u3002\u53ef\u5bf9\u8eab\u5728\u5f02\u56fd\u7684\u6211\u800c\u8a00\uff0c\u5374\u5145\u6ee1\u4e86\u65b0\u9c9c\u611f\u4e0e\u8da3\u5473\u3002\u540c\u6837\u7684\u4e00\u4ef6\u4e8b\uff0c\u5728\u4e00\u79cd\u6587\u5316\u80cc\u666f\u4e0b\u88ab\u89c6\u4e3a\u7406\u6240\u5f53\u7136\uff0c\u800c\u6362\u4e2a\u89c6\u89d2\u6765\u770b\uff0c\u5f80\u5f80\u4f1a\u5448\u73b0\u51fa\u622a\u7136\u4e0d\u540c\u7684\u9762\u8c8c\u3002\u4eca\u5929\uff0c\u6211\u60f3\u804a\u804a\u4e00\u6bb5\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u97e9\u56fd\u751f\u6d3b\u7684\u7ecf\u5386\u2014\u2014\u90a3\u5c31\u662f\u5b66\u4e60\u97e9\u8bed\uff0c\u5e76\u5728\u8fd9\u95e8\u8bed\u8a00\u7684\u5b57\u91cc\u884c\u95f4\u6162\u6162\u7406\u89e3\u5176\u80cc\u540e\u6587\u5316\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p class=\"fz30 fw500 lh12\"><span class=\"bold\">\u8d70\u8fdb\u97e9\u8bed\u4e16\u754c<\/span><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"img_area\">\n<div class=\"flex_area\" style=\"gap: 10px; align-items: flex-start; justify-content: center;\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2026\/06\/20260604_ee_dutta_img01.jpg\" \/><\/div>\n<\/div>\n<p class=\"img_desc_bottom2\">\u6765\u6e90\uff1a\uff08\u5de6\uff09\u7b14\u8005\u4eb2\u62cd\uff0c\uff08\u53f3\uff09Unsplash<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u6211\u662f2022\u5e74\u6765\u5230\u97e9\u56fd\u7684\uff0c\u8ddd\u79bb\u73b0\u5728\u5df2\u7ecf\u6709\u56db\u5e74\u4e86\u3002\u521a\u6765\u97e9\u56fd\u65f6\uff0c\u6211\u552f\u4e00\u80fd\u81ea\u4fe1\u5730\u8bf4\u51fa\u53e3\u7684\u97e9\u8bed\u53ea\u6709\u201c\uc548\ub155\ud558\uc138\uc694\uff08\u60a8\u597d\uff09\u201d\u548c\u201c\uac10\uc0ac\ud569\ub2c8\ub2e4\uff08\u8c22\u8c22\uff09\u201d\u3002\u867d\u7136\u4e4b\u524d\u901a\u8fc7\u770b\u97e9\u5267\u7b49\u65b9\u5f0f\u4e5f\u96f6\u661f\u5b66\u4e86\u4e00\u4e9b\u97e9\u8bed\uff0c\u53ef\u9057\u61be\u7684\u662f\uff0c\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u90a3\u4e9b\u8868\u8fbe\u4f3c\u4e4e\u5e76\u6ca1\u6709\u673a\u4f1a\u6d3e\u4e0a\u7528\u573a\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u6765\u97e9\u56fd\u7684\u7b2c\u4e00\u5e74\uff0c\u6211\u628a\u5168\u90e8\u7cbe\u529b\u90fd\u653e\u5230\u4e86\u97e9\u8bed\u5b66\u4e60\u4e0a\u3002\u6211\u5728\u5927\u7530\u4e0a\u4e86\u4e00\u5e74\u7684\u97e9\u8bed\u8bfe\uff0c\u4e5f\u6b63\u56e0\u5982\u6b64\uff0c\u4e4b\u540e\u624d\u80fd\u6765\u5230\u9996\u5c14\u8bfb\u7855\u58eb\u3002\u73b0\u5728\u56de\u60f3\u8d77\u6765\uff0c\u5728\u5927\u7530\u5ea6\u8fc7\u7684\u90a3\u4e00\u5e74\uff0c\u53ef\u4ee5\u8bf4\u662f\u6211\u771f\u6b63\u5f00\u59cb\u7406\u89e3\u97e9\u56fd\u6587\u5316\u7684\u65f6\u671f\u3002\u90a3\u4e9b\u8fc7\u53bb\u53ea\u5b58\u5728\u4e8e\u7f51\u7edc\u4e16\u754c\u91cc\u7684\u97e9\u56fd\u6587\u5316\uff0c\u5f00\u59cb\u53d8\u5f97\u7acb\u4f53\u3001\u9c9c\u6d3b\u8d77\u6765\u3002\u5b66\u97e9\u8bed\u4e0d\u518d\u53ea\u662f\u67af\u71e5\u5730\u94bb\u7814\u8bed\u6cd5\u6216\u6b7b\u8bb0\u786c\u80cc\u5355\u8bcd\uff0c\u800c\u662f\u53d8\u6210\u4e86\u4e00\u4e2a\u53bb\u9002\u5e94\u5168\u7136\u4e0d\u540c\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u5bf9\u8bdd\u6a21\u5f0f\u548c\u6c9f\u901a\u4e60\u60ef\u7684\u8fc7\u7a0b\u3002\u8fd9\u6bb5\u7ecf\u5386\u8ba9\u5927\u7530\u5728\u6211\u7684\u5fc3\u4e2d\u53d8\u6210\u4e86\u4e00\u4e2a\u7279\u522b\u7684\u5730\u65b9\u3002\u76f4\u5230\u73b0\u5728\uff0c\u6bcf\u5f53\u6709\u4eba\u95ee\u8d77\u6211\u6765\u81ea\u97e9\u56fd\u54ea\u91cc\u65f6\uff0c\u5c3d\u7ba1\u6211\u5176\u5b9e\u4f4f\u5728\u9996\u5c14\uff0c\u4f46\u6211\u8fd8\u662f\u4f1a\u4e0d\u7531\u81ea\u4e3b\u5730\u56de\u7b54\uff1a\u201c\u5927\u7530\u201d\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2026\/06\/20260604_ee_dutta_img02.jpg\" \/><\/div>\n<p class=\"img_desc_bottom2\">\u6765\u6e90\uff1a\u7b14\u8005\u4eb2\u62cd<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u5b66\u97e9\u8bed\u7684\u8fc7\u7a0b\u672c\u8eab\u5c31\u662f\u4e00\u573a\u65c5\u884c\u3002\u7531\u4e8e\u6211\u540c\u6837\u6765\u81ea\u4e9a\u6d32\u56fd\u5bb6\uff0c\u97e9\u8bed\u7684\u53d1\u97f3\u548c\u53e5\u5b50\u7ed3\u6784\u5bf9\u6211\u6765\u8bf4\u5e76\u4e0d\u7b97\u592a\u5927\u7684\u96be\u9898\u3002\u4f46\u8bcd\u6c47\u5374\u5b8c\u5168\u662f\u53e6\u4e00\u56de\u4e8b\u3002\u540c\u4e00\u4e2a\u8bcd\uff0c\u5f80\u5f80\u4f1a\u6839\u636e\u4e0d\u540c\u7684\u573a\u5408\u3001\u8bed\u8c03\u548c\u8bed\u5883\uff0c\u5ef6\u4f38\u51fa\u622a\u7136\u4e0d\u540c\u7684\u542b\u4e49\u3002\u4e0d\u8fc7\uff0c\u5bf9\u4e8e\u5f53\u65f6\u8fd8\u662f\u5927\u5b66\u751f\u7684\u6211\u6765\u8bf4\uff0c\u65e5\u5e38\u4f1a\u8bdd\u6c34\u5e73\u7684\u97e9\u8bed\u6211\u662f\u6ca1\u95ee\u9898\u7684\u3002\u4ece\u9910\u5385\u70b9\u9910\u3001\u548c\u540c\u5b66\u804a\u5929\u3001\u5b8c\u6210\u5c0f\u7ec4\u4f5c\u4e1a\uff0c\u751a\u81f3\u662f\u7ecf\u8fc7\u6089\u5fc3\u51c6\u5907\u540e\u5b8c\u6210\u4e00\u573a\u6d41\u7545\u7684\u97e9\u8bed\u8bfe\u5802\u53d1\u8868\uff0c\u6211\u90fd\u80fd\u5e94\u5bf9\u81ea\u5982\u3002\u5728\u6b64\u540e\u7684\u51e0\u5e74\u91cc\uff0c\u6211\u66fe\u6df1\u4fe1\u81ea\u5df1\u7684\u97e9\u8bed\u5df2\u7ecf\u8db3\u591f\u5e94\u4ed8\u5404\u79cd\u60c5\u51b5\u3002\u4f46\u6ca1\u8fc7\u591a\u4e45\uff0c\u73b0\u5b9e\u5c31\u51fb\u788e\u4e86\u6211\u7684\u8fd9\u79cd\u9519\u89c9\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p class=\"fz30 fw500 lh12\"><span class=\"bold\">\u4ece\u6821\u56ed\u97e9\u8bed\u5230\u804c\u573a\u97e9\u8bed<\/span><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div 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class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"img_area\">\n<div class=\"flex_area\" style=\"gap: 10px; align-items: flex-start; justify-content: center;\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2026\/06\/20260604_ee_dutta_img03.jpg\" \/><\/div>\n<\/div>\n<p class=\"img_desc_bottom2\">\u6765\u6e90\uff1a\uff08\u5de6\uff09\u7b14\u8005\u4eb2\u62cd\uff0c\uff08\u53f3\uff09Unsplash<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div 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class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p class=\"fz30 fw500 lh12\"><span class=\"bold\">\u804c\u573a\u6587\u5316\u4e4b\u5916\u7684\u6536\u83b7<\/span><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2026\/06\/20260604_ee_dutta_img04.jpg\" \/><\/div>\n<p class=\"img_desc_bottom2\">\u6765\u6e90\uff1aUnsplash<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div 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class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\" style=\"padding-left: 40px;\">\n<p class=\"fz30 fw500 lh12\"><span class=\"bold\">#OUTRO<\/span><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u5728\u5f02\u56fd\u4ed6\u4e61\u751f\u6d3b\u548c\u5de5\u4f5c\u5e76\u975e\u6613\u4e8b\u3002\u4f1a\u6709\u8270\u96be\u7684\u65e5\u5b50\uff0c\u4f1a\u6709\u4e0d\u77e5\u6240\u63aa\u7684\u77ac\u95f4\uff0c\u4e5f\u4f1a\u6709\u8ba9\u4eba\u731b\u7136\u610f\u8bc6\u5230\u81ea\u5df1\u8fd8\u6709\u592a\u591a\u672a\u77e5\u7b49\u5f85\u63a2\u7d22\u7684\u65f6\u523b\u3002\u4f46\u4e0e\u6b64\u540c\u65f6\uff0c\u4f60\u4e5f\u4f1a\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u53d1\u73b0\uff0c\u81ea\u5df1\u65e0\u8bba\u662f\u5728\u804c\u4e1a\u7d20\u517b\u8fd8\u662f\u4e2a\u4eba\u6210\u957f\u4e0a\uff0c\u90fd\u5df2\u6084\u7136\u8715\u53d8\u3002\u4e5f\u8bb8\u6b63\u56e0\u5982\u6b64\uff0c\u5373\u4fbf\u6bcf\u5929\u90fd\u6709\u65b0\u7684\u4e1c\u897f\u9700\u8981\u5b66\u4e60\uff0c\u4e5f\u4f9d\u7136\u8ba9\u4eba\u89c9\u5f97\u6709\u8da3\u800c\u5145\u6ee1\u671f\u5f85\u3002\u63a5\u4e0b\u6765\u6211\u8fd8\u4f1a\u5b66\u5230\u4ec0\u4e48\u5462\uff1f\u4e0b\u4e00\u671f\u4e13\u680f\uff0c\u6211\u4eec\u7ee7\u7eed\u804a\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<table class=\"Employee\">\n<tbody><!-- PROFILE + NOTE --><\/p>\n<tr><!-- PROFILE PHOTO --><\/p>\n<td class=\"emp-photo-col mo_hide\" style=\"padding: 0px\" rowspan=\"2\"><img decoding=\"async\" class=\"emp-photo mo_hide\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2026\/04\/as-newprofile_dutta.png\" alt=\"Profile Photo\" style=\"margin-bottom: 10px;\" \/><\/td>\n<p><!-- PROFILE --><\/p>\n<td class=\"emp-profile-col\" style=\"border-bottom: 0px solid #eee;padding-bottom: 0px\">\n<div class=\"cell-inner\"><img decoding=\"async\" class=\"emp-photo pc_hide mo_view mo_photo\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2026\/04\/as-newprofile_dutta.png\" alt=\"Profile Photo\" \/><\/p>\n<h2 class=\"emp-name\">Dutta Sampriti<span class=\"fz18 fw300\"><\/span><\/h2>\n<\/div>\n<\/td>\n<p><!-- EDITOR' NOTE --><\/p>\n<td class=\"emp-note-col mo_hide\" style=\"border-top: 0px solid #eee;vertical-align: top\">\n<div class=\"cell-inner\" style=\"padding-top: 10px\">\n<h2 class=\"emp-name\"><\/h2>\n<\/div>\n<\/td>\n<\/tr>\n<tr><!-- PROFILE PHOTO --><!-- PROFILE --><\/p>\n<td class=\"emp-profile-col\" style=\"border-top: 0px solid #eee;vertical-align: top\">\n<div class=\"emp-title\" style=\"margin-top: 0px\">Amorepacific<\/div>\n<div class=\"emp-meta1\">India Business Team<\/div>\n<div class=\"cell-inner\">\n<div class=\"emp-meta2\"><\/div>\n<div class=\"emp-meta2\"><a href=\"mailto:comm_strategy@amorepacific.com\"> <img decoding=\"async\" style=\"height: 24px;vertical-align: middle;margin-left: 10px;float: right\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/08\/icon_email_w.webp\" alt=\"Email\" \/> <\/a>Trend researcher and insight hunter<a href=\"https:\/\/www.youtube.com\/@HeraKorea\" target=\"_blank\"><\/p>\n<p>            <\/a><\/div>\n<\/div>\n<\/td>\n<p><!-- EDITOR' NOTE --><\/p>\n<td class=\"emp-note-col\" style=\"border-top: 0px solid #eee;padding-bottom: 30px\">\n<div class=\"cell-inner\" style=\"padding-top: 0px\">\n<ul class=\"emp-bullets\">\n<li style=\"font-size:16px;\">\u4f5c\u4e3a\u5728\u97e9\u5de5\u4f5c\u4e0e\u751f\u6d3b\u7684\u5916\u56fd\u4eba\uff0c\u9010\u6b65\u63a2\u7d22\u660e\u786e\u81ea\u6211\uff0c\u5728\u65e5\u5e38\u4e2d\u5efa\u7acb\u8d77\u5c5e\u4e8e\u81ea\u5df1\u7684\u8868\u8fbe\u65b9\u5f0f\u3002<br \/>\n\u5173\u6ce8\u62a4\u80a4\u3001\u7f8e\u5986\u3001\u6f6e\u6d41\u5feb\u95ea\u53ca\u591a\u5143\u5316\u7684\u7f8e\u5986\u4f53\u9a8c\u3002\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is post 2 of 2 in the series &ldquo;Staff Column(Dutta Sampriti)&rdquo; &#8220;\u4e0d\u53ea\u662f\u770b\u8d77\u6765\u6f02\u4eae&#8221;\uff1a\u5728\u97e9\u56fd\u5de5\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u7f8e\u4e3d\u6559\u4f1a\u6211\u7684\u4e8b \u8bed\u8a00\uff0c\u4e0d\u4ec5\u662f\u7b26\u53f7\uff1a\u4ece\u5b66\u4e60\u97e9\u8bed\u5230\u878d\u5165\u6587\u5316\u7684\u65c5\u7a0b \u4e13\u680f\u4f5c\u5bb6 Dutta Sampriti India Business Team Editor&#8217;s note \u8fd9\u662f\u6211\u4f5c\u4e3a\u5168\u7403\u5b9e\u4e60\u751f\u5199\u7684\u7b2c\u4e8c\u7bc7\u4e13\u680f\u3002\u6216\u8bb8\u5bf9\u8bb8\u591a\u4eba\u6765\u8bf4\uff0c\u8fd9\u4e9b\u53ea\u662f\u518d\u666e\u901a\u4e0d\u8fc7\u7684\u65e5\u5e38\uff0c\u4f46\u5bf9\u4e00\u540d\u5916\u56fd\u4eba\u800c\u8a00\uff0c\u5374\u5341\u5206\u65b0\u9c9c\u6709\u8da3\u3002\u6211\u5e0c\u671b\u501f\u6b64\u5206\u4eab\u90a3\u4e9b\u5728\u97e9\u56fd\u751f\u6d3b\u4e0e\u5de5\u4f5c\u65f6\u6240\u7ecf\u5386\u7684\u65e5\u5e38\u7247\u6bb5\u3002\u5bf9\u67d0\u4e9b\u4eba\u800c\u8a00\u4e60\u4ee5\u4e3a\u5e38\u7684\u4e8b\u60c5\uff0c\u5728\u4ed6\u4eba\u773c\u4e2d\u5374\u53ef\u80fd\u622a\u7136\u4e0d\u540c\u3002\u501f\u7531\u8fd9\u7bc7\u4e13\u680f\uff0c\u6211\u60f3\u8bb0\u5f55\u4e0b\u5728\u964c\u751f\u6587\u5316\u4e2d\u5de5\u4f5c\u4e0e\u751f\u6d3b\u65f6\u6240\u7ecf\u5386\u7684\u90a3\u4e9b\u7ec6\u5fae\u77ac\u95f4\uff0c\u5e76\u91cd\u65b0\u601d\u8003\u5176\u4e2d\u6240\u8574\u542b\u7684\u610f\u4e49\u3002 &nbsp; &nbsp; #INTRO &nbsp; \u8fd9\u662f\u6211\u7684\u7b2c\u4e8c\u7bc7\u4e13\u680f\u3002\u5728\u8fdb\u5165\u6b63\u9898\u4e4b\u524d\uff0c\u6211\u60f3\u5148\u8877\u5fc3\u611f\u8c22\u5927\u5bb6\u5bf9\u7b2c\u4e00\u7bc7\u6587\u7ae0\u7684\u539a\u7231\u3002\u5728\u63a5\u4e0b\u6765\u8fd9\u4e2a\u7cfb\u5217\u7684\u4e13\u680f\u4e2d\uff0c\u6211\u5e0c\u671b\u80fd\u7ee7\u7eed\u548c\u5927\u5bb6\u5206\u4eab\u6211\u5728\u97e9\u56fd\u751f\u6d3b\u7684\u4f53\u9a8c\u3002\u5bf9\u571f\u751f\u571f\u957f\u7684\u672c\u5730\u4eba\u6765\u8bf4\uff0c\u6211\u7684\u8fd9\u4e9b\u4f53\u9a8c\u6216\u8bb8\u90fd\u53ea\u662f\u518d\u666e\u901a\u4e0d\u8fc7\u7684\u7410\u4e8b\u3002\u53ef\u5bf9\u8eab\u5728\u5f02\u56fd\u7684\u6211\u800c\u8a00\uff0c\u5374\u5145\u6ee1\u4e86\u65b0\u9c9c\u611f\u4e0e\u8da3\u5473\u3002\u540c\u6837\u7684\u4e00\u4ef6\u4e8b\uff0c\u5728\u4e00\u79cd\u6587\u5316\u80cc\u666f\u4e0b\u88ab\u89c6\u4e3a\u7406\u6240\u5f53\u7136\uff0c\u800c\u6362\u4e2a\u89c6\u89d2\u6765\u770b\uff0c\u5f80\u5f80\u4f1a\u5448\u73b0\u51fa\u622a\u7136\u4e0d\u540c\u7684\u9762\u8c8c\u3002\u4eca\u5929\uff0c\u6211\u60f3\u804a\u804a\u4e00\u6bb5\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u97e9\u56fd\u751f\u6d3b\u7684\u7ecf\u5386\u2014\u2014\u90a3\u5c31\u662f\u5b66\u4e60\u97e9\u8bed\uff0c\u5e76\u5728\u8fd9\u95e8\u8bed\u8a00\u7684\u5b57\u91cc\u884c\u95f4\u6162\u6162\u7406\u89e3\u5176\u80cc\u540e\u6587\u5316\u3002 &nbsp; &nbsp; \u8d70\u8fdb\u97e9\u8bed\u4e16\u754c &nbsp; \u6765\u6e90\uff1a\uff08\u5de6\uff09\u7b14\u8005\u4eb2\u62cd\uff0c\uff08\u53f3\uff09Unsplash &nbsp; &nbsp; \u6211\u662f2022\u5e74\u6765\u5230\u97e9\u56fd\u7684\uff0c\u8ddd\u79bb\u73b0\u5728\u5df2\u7ecf\u6709\u56db\u5e74\u4e86\u3002\u521a\u6765\u97e9\u56fd\u65f6\uff0c\u6211\u552f\u4e00\u80fd\u81ea\u4fe1\u5730\u8bf4\u51fa\u53e3\u7684\u97e9\u8bed\u53ea\u6709\u201c\uc548\ub155\ud558\uc138\uc694\uff08\u60a8\u597d\uff09\u201d\u548c\u201c\uac10\uc0ac\ud569\ub2c8\ub2e4\uff08\u8c22\u8c22\uff09\u201d\u3002\u867d\u7136\u4e4b\u524d\u901a\u8fc7\u770b\u97e9\u5267\u7b49\u65b9\u5f0f\u4e5f\u96f6\u661f\u5b66\u4e86\u4e00\u4e9b\u97e9\u8bed\uff0c\u53ef\u9057\u61be\u7684\u662f\uff0c\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u90a3\u4e9b\u8868\u8fbe\u4f3c\u4e4e\u5e76\u6ca1\u6709\u673a\u4f1a\u6d3e\u4e0a\u7528\u573a\u3002 \u56e0\u6b64\uff0c\u6765\u97e9\u56fd\u7684\u7b2c\u4e00\u5e74\uff0c\u6211\u628a\u5168\u90e8\u7cbe\u529b\u90fd\u653e\u5230\u4e86\u97e9\u8bed\u5b66\u4e60\u4e0a\u3002\u6211\u5728\u5927\u7530\u4e0a\u4e86\u4e00\u5e74\u7684\u97e9\u8bed\u8bfe\uff0c\u4e5f\u6b63\u56e0\u5982\u6b64\uff0c\u4e4b\u540e\u624d\u80fd\u6765\u5230\u9996\u5c14\u8bfb\u7855\u58eb\u3002\u73b0\u5728\u56de\u60f3\u8d77\u6765\uff0c\u5728\u5927\u7530\u5ea6\u8fc7\u7684\u90a3\u4e00\u5e74\uff0c\u53ef\u4ee5\u8bf4\u662f\u6211\u771f\u6b63\u5f00\u59cb\u7406\u89e3\u97e9\u56fd\u6587\u5316\u7684\u65f6\u671f\u3002\u90a3\u4e9b\u8fc7\u53bb\u53ea\u5b58\u5728\u4e8e\u7f51\u7edc\u4e16\u754c\u91cc\u7684\u97e9\u56fd\u6587\u5316\uff0c\u5f00\u59cb\u53d8\u5f97\u7acb\u4f53\u3001\u9c9c\u6d3b\u8d77\u6765\u3002\u5b66\u97e9\u8bed\u4e0d\u518d\u53ea\u662f\u67af\u71e5\u5730\u94bb\u7814\u8bed\u6cd5\u6216\u6b7b\u8bb0\u786c\u80cc\u5355\u8bcd\uff0c\u800c\u662f\u53d8\u6210\u4e86\u4e00\u4e2a\u53bb\u9002\u5e94\u5168\u7136\u4e0d\u540c\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u5bf9\u8bdd\u6a21\u5f0f\u548c\u6c9f\u901a\u4e60\u60ef\u7684\u8fc7\u7a0b\u3002\u8fd9\u6bb5\u7ecf\u5386\u8ba9\u5927\u7530\u5728\u6211\u7684\u5fc3\u4e2d\u53d8\u6210\u4e86\u4e00\u4e2a\u7279\u522b\u7684\u5730\u65b9\u3002\u76f4\u5230\u73b0\u5728\uff0c\u6bcf\u5f53\u6709\u4eba\u95ee\u8d77\u6211\u6765\u81ea\u97e9\u56fd\u54ea\u91cc\u65f6\uff0c\u5c3d\u7ba1\u6211\u5176\u5b9e\u4f4f\u5728\u9996\u5c14\uff0c\u4f46\u6211\u8fd8\u662f\u4f1a\u4e0d\u7531\u81ea\u4e3b\u5730\u56de\u7b54\uff1a\u201c\u5927\u7530\u201d\u3002 &nbsp; &nbsp; \u6765\u6e90\uff1a\u7b14\u8005\u4eb2\u62cd &nbsp; &nbsp; \u5b66\u97e9\u8bed\u7684\u8fc7\u7a0b\u672c\u8eab\u5c31\u662f\u4e00\u573a\u65c5\u884c\u3002\u7531\u4e8e\u6211\u540c\u6837\u6765\u81ea\u4e9a\u6d32\u56fd\u5bb6\uff0c\u97e9\u8bed\u7684\u53d1\u97f3\u548c\u53e5\u5b50\u7ed3\u6784\u5bf9\u6211\u6765\u8bf4\u5e76\u4e0d\u7b97\u592a\u5927\u7684\u96be\u9898\u3002\u4f46\u8bcd\u6c47\u5374\u5b8c\u5168\u662f\u53e6\u4e00\u56de\u4e8b\u3002\u540c\u4e00\u4e2a\u8bcd\uff0c\u5f80\u5f80\u4f1a\u6839\u636e\u4e0d\u540c\u7684\u573a\u5408\u3001\u8bed\u8c03\u548c\u8bed\u5883\uff0c\u5ef6\u4f38\u51fa\u622a\u7136\u4e0d\u540c\u7684\u542b\u4e49\u3002\u4e0d\u8fc7\uff0c\u5bf9\u4e8e\u5f53\u65f6\u8fd8\u662f\u5927\u5b66\u751f\u7684\u6211\u6765\u8bf4\uff0c\u65e5\u5e38\u4f1a\u8bdd\u6c34\u5e73\u7684\u97e9\u8bed\u6211\u662f\u6ca1\u95ee\u9898\u7684\u3002\u4ece\u9910\u5385\u70b9\u9910\u3001\u548c\u540c\u5b66\u804a\u5929\u3001\u5b8c\u6210\u5c0f\u7ec4\u4f5c\u4e1a\uff0c\u751a\u81f3\u662f\u7ecf\u8fc7\u6089\u5fc3\u51c6\u5907\u540e\u5b8c\u6210\u4e00\u573a\u6d41\u7545\u7684\u97e9\u8bed\u8bfe\u5802\u53d1\u8868\uff0c\u6211\u90fd\u80fd\u5e94\u5bf9\u81ea\u5982\u3002\u5728\u6b64\u540e\u7684\u51e0\u5e74\u91cc\uff0c\u6211\u66fe\u6df1\u4fe1\u81ea\u5df1\u7684\u97e9\u8bed\u5df2\u7ecf\u8db3\u591f\u5e94\u4ed8\u5404\u79cd\u60c5\u51b5\u3002\u4f46\u6ca1\u8fc7\u591a\u4e45\uff0c\u73b0\u5b9e\u5c31\u51fb\u788e\u4e86\u6211\u7684\u8fd9\u79cd\u9519\u89c9\u3002 &nbsp; &nbsp; \u4ece\u6821\u56ed\u97e9\u8bed\u5230\u804c\u573a\u97e9\u8bed &nbsp; \u5f53\u6211\u771f\u6b63\u8e0f\u5165\u97e9\u56fd\u7684\u804c\u573a\u65f6\uff0c\u624d\u6df1\u523b\u610f\u8bc6\u5230\u6821\u56ed\u91cc\u7684\u97e9\u8bed\u548c\u804c\u573a\u4e2d\u7684\u97e9\u8bed\u5b8c\u5168\u662f\u4e24\u4e2a\u4e0d\u540c\u7684\u7ef4\u5ea6\u3002\u8fd9\u79cd\u51b2\u51fb\u4ece\u6c42\u804c\u5b63\u5c31\u62c9\u5f00\u4e86\u5e8f\u5e55\u3002\u5f53\u65f6\uff0c\u6bcf\u4e00\u573a\u9762\u8bd5\u90fd\u8ba9\u6211\u5982\u5c65\u8584\u51b0\u3002\u6709\u65f6\uff0c\u56e0\u4e3a\u628a\u592a\u591a\u7684\u7cbe\u529b\u653e\u5728\u4e86\u5982\u4f55\u5b8c\u7f8e\u5730\u505a\u597d\u81ea\u6211\u4ecb\u7ecd\u4e0a\uff0c\u7ed3\u679c\u53cd\u5012\u5fd8\u4e86\u51c6\u5907\u6838\u5fc3\u7684\u9762\u8bd5\u95ee\u9898\u3002\u5728\u67d0\u4e2a\u77ac\u95f4\uff0c\u6211\u751a\u81f3\u89c9\u5f97\u9762\u8bd5\u8003\u5bdf\u7684\u4e0d\u662f\u6211\u7684\u4e2a\u4eba\u80fd\u529b\uff0c\u800c\u662f\u5728\u5355\u7eaf\u6d4b\u8bd5\u6211\u7684\u97e9\u8bed\u6c34\u5e73\u3002 &nbsp; &nbsp; 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