{"id":30880,"date":"2026-02-24T09:00:17","date_gmt":"2026-02-24T00:00:17","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/zh\/?p=30880"},"modified":"2026-02-24T17:48:02","modified_gmt":"2026-02-24T08:48:02","slug":"amorepacific-primera%e4%ba%a7%e5%93%81%e5%8c%85%e8%a3%85%e8%ae%be%e8%ae%a1%e6%9b%b4%e6%96%b0%e9%a1%b9%e7%9b%ae","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/zh\/amorepacific-primera%e4%ba%a7%e5%93%81%e5%8c%85%e8%a3%85%e8%ae%be%e8%ae%a1%e6%9b%b4%e6%96%b0%e9%a1%b9%e7%9b%ae\/","title":{"rendered":"Primera\u4ea7\u54c1\u5305\u88c5\u8bbe\u8ba1\u66f4\u65b0\u9879\u76ee"},"content":{"rendered":"<div class=\"wp-post-series-box series-creative-story\">\n\t\t\t<input id=\"collapsible-series-creative-story69da56c7adccf\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-creative-story69da56c7adccf\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 1 of 1 in the series <em>&ldquo;Creative Story&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t<\/div>\n<p><!-- \ud504\ub85c\ud544 \uc601\uc5ed \uc2dc\uc791\n\n\n\n\n\n\n\n<div class=\"stories_column_wrap coulumn main-tit\">\n\n\n<div class=\"responsive_txt tit_area\">\n\n\n<p class=\"fz20 fw600 lh12\">\u00a0<\/p>\n\n\n<\/div>\n\n\n\n\n<div class=\"profile_area flex_area\">\n\n\n<div class=\"profile_text\">\n\n\n<p class=\"ftc80\" style=\"text-align: end;\">\u4e13\u680f\u4f5c\u5bb6<\/p>\n\n\n\n\n<p class=\"ftc80\"><strong>Yesol Kim<\/strong> <span class=\"fz12\">Brand Creative 1 Team<\/span><\/p>\n\n\n<\/div>\n\n\n\n\n<div class=\"profile_pic\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/09\/AS-250930_CS-PRO.png\" \/><\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n\n\n\n\ud504\ub85c\ud544 \uc601\uc5ed \ub05d --><\/p>\n<div class=\"stories_column_wrap coulumn\">\n<div class=\"responsive_txt\">\n<p class=\"ftc888\">\u5927\u5bb6\u6700\u8fd1\u5728\u5b9e\u4f53\u5e97\u91cc\u6709\u89c1\u5230\u8fc7Primera\u4ea7\u54c1\u7684\u9ec4\u8272\u5305\u88c5\u5417\uff1f 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src=\"https:\/\/stories.amorepacific.com\/zh\/wp-content\/uploads\/sites\/3\/2026\/02\/AS-260219_CS-IMG04.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn\">\n<div class=\"img_area\" style=\"max-width: 750px; margin: 0 auto;\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/zh\/wp-content\/uploads\/sites\/3\/2026\/02\/AS-260219_CS-IMG05.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u5728\u6700\u7ec8\u65b9\u6848\u6572\u5b9a\u4e4b\u524d\uff0c\u6211\u4eec\u5728\u9879\u76ee\u524d\u671f\u5c31\u5df2\u7ecf\u5bf9\u591a\u4e2a\u65b9\u5411\u7684\u65b9\u6848\u8fdb\u884c\u4e86\u5ba1\u6838\uff0c\u5c1d\u8bd5\u4e86\u533a\u5206\u62a4\u80a4\u548c\u5f69\u5986\u7cfb\u5217\u7684\u65b9\u6848\u3001\u4e5f\u8bd5\u4e86\u4ee5\u9ed1\u8272\u4e3a\u4e2d\u5fc3\uff0c\u51f8\u663e\u91cd\u91cf\u611f\u7684\u65b9\u6848\uff0c\u8fd8\u6709\u5c06Primera\u7684\u6df7\u8c03\uff08Mixology\uff09\u6982\u5ff5\u4ee5\u56fe\u6848\u89c6\u89c9\u5316\u7684\u6982\u5ff5\u7b49\u591a\u79cd\u8bbe\u8ba1\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u6bcf\u4e2a\u65b9\u6848\u90fd\u6709\u81ea\u5df1\u7684\u4f18\u52bf\uff0c\u4f46\u5fc5\u987b\u7b26\u5408\u7ebf\u4e0bMBS\u73af\u5883\u4e0b\u7684\u96c6\u7fa4\u6548\u5e94\u4ee5\u53ca\u54c1\u724c\u5728\u5168\u7403\u5e02\u573a\u4e0a\u7684\u53ef\u8bc6\u522b\u5ea6\u3002\u6700\u7ec8\uff0c\u6211\u4eec\u91c7\u7eb3\u4e86\u80fd\u6700\u5feb\u3001\u6700\u76f4\u89c2\u5730\u8bc6\u522b\u54c1\u724c\u7684\u8bbe\u8ba1\u65b9\u6848\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/zh\/wp-content\/uploads\/sites\/3\/2026\/02\/AS-260219_CS-IMG06.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt question_box\">\n<p class=\"fz18 fw600 lh12\">\u5236\u5b9a\u8bbe\u8ba1\u903b\u8f91\u548c\u51c6\u5219<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u6b64\u6b21\u66f4\u65b0\u8fd8\u8003\u8651\u5230\u4e86\u5305\u88c5\u76d2\u5c3a\u5bf8\u548c\u6bd4\u4f8b\u4e0d\u4e00\u7684\u95ee\u9898\uff0c\u5236\u5b9a\u4e86\u80fd\u591f\u4fdd\u6301\u54c1\u724c\u8ba4\u77e5\u4e00\u81f4\u7684\u8bbe\u8ba1\u903b\u8f91\u3002\u5728\u7ed3\u6784\u4e0a\u4f7f\u7c97\u4f53prmr\u6807\u5fd7\u5728\u6bcf\u4e2a\u5305\u88c5\u76d2\u4e2d\u6700\u5927\u7a0b\u5ea6\u5730\u88ab\u8bc6\u522b\uff0c\u540c\u65f6\u53c8\u8981\u4fdd\u6301\u5728\u6574\u4f53\u9648\u5217\u65f6\u770b\u8d77\u6765\u7edf\u4e00\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u6211\u4eec\u5c06\u8fd9\u4e2a\u903b\u8f91\u6574\u7406\u6210\u4e86\u51c6\u5219\u5e76\u5206\u53d1\u5230\u5404\u76f8\u5173\u65b9\uff0c\u4eca\u540e\u589e\u52a0\u65b0\u7684SKU\u65f6\u4e5f\u4f1a\u5728\u540c\u6837\u7684\u539f\u5219\u4e0b\u8fdb\u884c\u6269\u5f20\u3002\u7531\u6b64\uff0c\u6211\u4eec\u4e0d\u4ec5\u5b9e\u73b0\u4e86\u5305\u88c5\u8bbe\u8ba1\u7684\u77ed\u671f\u66f4\u65b0\uff0c\u8fd8\u6784\u5efa\u8d77\u4e86\u53ef\u6301\u7eed\u4f7f\u7528\u7684\u5305\u88c5\u8bbe\u8ba1\u4f53\u7cfb\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/zh\/wp-content\/uploads\/sites\/3\/2026\/02\/AS-260219_CS-IMG07.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>\u5f53\u5305\u88c5\u76d2\u6446\u5728\u4e00\u8d77\u65f6\uff0c\u4f1a\u56f4\u7ed5prmr\u9ec4\u8272\u5f62\u6210\u7684\u96c6\u7fa4\u6548\u5e94\uff0c\u6e05\u6670\u5730\u51f8\u663ePrimera\u54c1\u724c\u7684\u5b58\u5728\u611f\uff0c\u5b9e\u73b0\u4e86\u201c\u54c1\u724c\u5148\u4e8e\u4ea7\u54c1\u88ab\u8bc6\u522b\u201d\u7684\u76ee\u6807\uff0c\u8fd9\u4e5f\u662f\u6b64\u6b21\u66f4\u65b0\u7684\u6838\u5fc3\u521d\u8877\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<p>Primera\u4ea7\u54c1\u5305\u88c5\u7684\u8fd9\u6b21\u66f4\u65b0\uff0c\u4e0d\u4ec5\u662f\u5916\u5f62\u4e0a\u7684\u6539\u53d8\uff0c\u66f4\u662f\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u6d41\u901a\u73af\u5883\u4e0b\u63a8\u52a8\u54c1\u724c\u8ba4\u77e5\u7684\u6218\u7565\u9009\u62e9\u3002\u671f\u5f85\u8fd9\u4e2a\u9879\u76ee\u80fd\u591f\u52a9\u529bPrimera\u5728\u65b0\u5e02\u573a\u3001\u65b0\u6d41\u901a\u573a\u666f\u4e0b\u4f20\u9012\u66f4\u52a0\u6e05\u6670\u4e00\u81f4\u7684\u54c1\u724c\u4f53\u9a8c\u3002<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/zh\/wp-content\/uploads\/sites\/3\/2026\/02\/AS-260219_CS-IMG08.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p><!-- Creators \uc601\uc5ed \uc2dc\uc791 \n\n\n\n\n\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n\n<div class=\"stories_column_wrap coulumn inner1020\">\n\n\n<div class=\"responsive_txt\">\n\n\n<p class=\"team\">\n  <strong>Creators<br \/>\nProduct Design<\/strong><br \/>\n  <span class=\"row\" style=\"display:inline-flex;align-items:center;gap:125px;margin:10px 0 0; margin-bottom: 5px;\">\n    <span><strong>Jeongmin Han<\/strong> <span class=\"fz12\">Creative Strategy Team<\/span><\/span>\n    <img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/09\/AS-250930_CS-IMG13-5.jpg\" alt=\"\" style=\"width:65px;height:auto;\">\n  <\/span><br \/>\n  <span class=\"row\" style=\"display:inline-flex;align-items:center;gap:165px;margin:0; margin-bottom: 5px;\">\n    <span><strong>Yesol Kim<\/strong> <span class=\"fz12\">Brand Creative 1 Team<\/span><\/span>\n    <img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/09\/AS-250930_CS-IMG13-1.jpg\" alt=\"\" style=\"width:70px;height:auto;\">\n  <\/span><br \/>\n  <span class=\"row\" style=\"display:inline-flex;align-items:center;gap:160px;margin:0; margin-bottom: 5px;\">\n    <span><strong>Jihyun Kim<\/strong> <span class=\"fz12\">Brand Creative 1 Team<\/span><\/span>\n    <img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/09\/AS-250930_CS-IMG13-2.jpg\" alt=\"\" style=\"width:70px;height:auto;\">\n  <\/span><br \/>\n  <span class=\"row\" style=\"display:inline-flex;align-items:center;gap:160px;margin:0; margin-bottom: 5px;\">\n    <span><strong>Yujin Sung<\/strong> <span class=\"fz12\">Brand Creative 3 Team<\/span><\/span>\n    <img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/09\/AS-250930_CS-IMG13-3.jpg\" alt=\"\" style=\"width:70px;height:auto;\">\n  <\/span><br \/>\n  <span class=\"row\" style=\"display:inline-flex;align-items:center;gap:145px;margin:0;\">\n    <span><strong>Kyungmi Park<\/strong> <span class=\"fz12\">Brand Creative 1 Team<\/span><\/span>\n    <img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/09\/AS-250930_CS-IMG13-4.jpg\" alt=\"\" style=\"width:70px;height:auto;\">\n  <\/span><br \/>\n<\/p>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n\n\n\n\nCreator \uc601\uc5ed \ub05d --><!-- \ubc84\ud2bc \uc601\uc5ed \uc2dc\uc791\n\n\n\n\n\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n\n<div class=\"stories_column_wrap coulumn inner1020\">\n\n\n<div class=\"responsive_txt\">\n\n\n<p style=\"text-align: center;\"> \u5982\u679c\u4f60\u5bf9\u8fd9\u4e2a\u6545\u4e8b\u611f\u5174\u8da3\uff0c<br class=\"br-tag\" \/>\n\u6b22\u8fce\u524d\u5f80 Amorepacific Creatives \u4e86\u89e3\u66f4\u591a\u5e55\u540e\u7cbe\u5f69\u5185\u5bb9\u3002<\/p>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div class=\"stories_column_wrap coulumn inner1020\">\n\n\n<div class=\"responsive_txt tag_area\" style=\"padding-top: 10px; text-align: center !important;\"><a class=\"pill-link\" href=\" https:\/\/design.amorepacific.com\/work\/2025\/iope\/xmd-stem-iii-design-renewal\/\" target=\"_blank\" rel=\"noopener\"> <span class=\"pill-main\"> <img decoding=\"async\" class=\"logo\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/09\/AC_logo_w.png\" alt=\"Amorepacific Creatives\" \/> <span class=\"click\">(click)<\/span> <\/span> <\/a><\/div>\n\n\n<\/div>\n\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n\n<div class=\"stories_column_wrap coulumn inner1020\">\n\n\n<div class=\"responsive_txt\" style=\"text-align: center !important;\"><a class=\"brand-link under fw600\" href=\"https:\/\/www.amoremall.com\/kr\/ko\/display\/search?query=xmd\" target=\"_blank\" rel=\"noopener\">\u60f3\u66f4\u4e86\u89e3 IOPE XMD STEM III \u5417\uff1f<\/a><\/div>\n\n\n<\/div>\n\n\n\n\n\n\n\n\n\ubc84\ud2bc \uc601\uc5ed \ub05d--><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is post 1 of 1 in the series &ldquo;Creative Story&rdquo; \u5927\u5bb6\u6700\u8fd1\u5728\u5b9e\u4f53\u5e97\u91cc\u6709\u89c1\u5230\u8fc7Primera\u4ea7\u54c1\u7684\u9ec4\u8272\u5305\u88c5\u5417\uff1f \u5982\u679c\u60a8\u89c2\u5bdf\u7ec6\u81f4\u7684\u8bdd\uff0c\u5e94\u8be5\u4f1a\u7acb\u9a6c\u53d1\u73b0\u4ea7\u54c1\u5305\u88c5\u7684\u8bbe\u8ba1\u548c\u4ee5\u524d\u4e0d\u4e00\u6837\u4e86\u3002\u6211\u4eec\u8fd9\u6b21\u5f00\u5c55\u4e86\u5305\u88c5\u76d2\u66f4\u65b0\u9879\u76ee\uff0c\u6765\u5e94\u5bf9\u8fc5\u901f\u53d8\u5316\u7684\u7ebf\u4e0b\u95e8\u5e97\u73af\u5883\u5e76\u5e0c\u671b\u63a8\u52a8\u54c1\u724c\u8fdb\u519b\u6d77\u5916\u5e02\u573a\u3002Primera\u591a\u5e74\u6765\u5728\u5305\u88c5\u8bbe\u8ba1\u4e0a\u4e00\u76f4\u79c9\u6301\u7740\u8ba9\u6bcf\u4e00\u6b3e\u4ea7\u54c1\u90fd\u5f70\u663e\u4e2a\u6027\u7684\u539f\u5219\u3002\u4f46\u8fd9\u79cd\u5145\u6ee1\u591a\u6837\u6027\u7684\u8bbe\u8ba1\u539f\u5219\u5374\u96be\u4ee5\u5e2e\u52a9\u54c1\u724c\u5728\u5b9e\u4f53\u5e97\u94fa\u5f62\u6210\u7edf\u4e00\u54c1\u724c\u5f62\u8c61\u3002 \u4e3a\u4e86\u6539\u5584\u8fd9\u4e00\u77ed\u677f\uff0c\u6211\u4eec\u91cd\u65b0\u786e\u7acb\u4e86\u5305\u88c5\u8bbe\u8ba1\u6218\u7565\uff0c\u4e3a\u4e86\u6539\u5584\u8fd9\u4e00\u77ed\u677f\uff0c\u6211\u4eec\u91cd\u65b0\u786e\u7acb\u4e86\u5305\u88c5\u8bbe\u8ba1\u6218\u7565\uff0c\u65e8\u5728\u66f4\u6e05\u6670\u3001\u9c9c\u660e\u5730\u51f8\u663e\u54c1\u724c\u5f62\u8c61\uff0c\u8ba9\u6d88\u8d39\u8005\u5728\u4efb\u4f55\u73af\u5883\u4e2d\u90fd\u80fd\u4e00\u773c\u8bc6\u522b\u4e3a\u201cPrimera\u201d\u3002\u8fd9\u6b21\u66f4\u65b0\u7684\u5173\u952e\u662f\u8981\u5236\u5b9a\u7edf\u4e00\u7684\u989c\u8272\u548c\u8bbe\u8ba1\u8bed\u8a00\uff0c\u4ee5\u6b64\u63d0\u5347\u54c1\u724c\u9648\u5217\u6574\u4f53\u611f\uff0c\u4ece\u800c\u5728\u5168\u7403\u5e02\u573a\u73af\u5883\u4e0b\u5efa\u7acb\u8d77\u7262\u56fa\u7684\u54c1\u724c\u8ba4\u77e5\u3002 \u4e0b\u9762\u5c31\u4e3a\u5927\u5bb6\u4ecb\u7ecd\u4e00\u4e0b\u6211\u4eec\u5728\u8fd9\u6b21\u6539\u53d8\u8fc7\u7a0b\u4e2d\u7684\u4e00\u4e9b\u601d\u8003\u4e0e\u6253\u78e8\u8fc7\u7a0b\u3002 &nbsp; &nbsp; &nbsp; &nbsp; \u96c6\u6563\u6210\u4e00\uff0c\u5c06\u5206\u6563\u7684\u4e2a\u6027\u6574\u7406\u4e3a\u7edf\u4e00\u7684\u54c1\u724c\u8bed\u8a00 &nbsp; \u8fd9\u6b21Primera\u5305\u88c5\u76d2\u66f4\u65b0\u9879\u76ee\u7684\u76ee\u7684\u975e\u5e38\u660e\u786e\u3002 \u539f\u6765\u7684\u5305\u88c5\u76d2\u8bbe\u8ba1\u6ce8\u91cd\u51f8\u663e\u5404\u4ea7\u54c1\u7684\u529f\u6548\u548c\u4e2a\u6027\uff0c\u5206\u522b\u91c7\u7528\u4e86\u7b26\u5408\u5404\u4ea7\u54c1\u7cfb\u5217\u7279\u70b9\u7684\u989c\u8272\u548c\u540e\u7eed\u52a0\u5de5\u3002 \u4ece\u5404\u4e2a\u4ea7\u54c1\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u539f\u6765\u7684\u5305\u88c5\u8bbe\u8ba1\u7ed3\u6784\u80fd\u660e\u663e\u5730\u5f62\u6210\u4ea7\u54c1\u5dee\u522b\u5316\uff0c\u591a\u6b3e\u4ea7\u54c1\u9648\u5217\u5728\u4e00\u8d77\u65f6\uff0c\u7ed9\u4eba\u4e00\u79cd\u54c1\u724c\u4ea7\u54c1\u4e30\u5bcc\u591a\u6837\u7684\u5370\u8c61\u3002 &nbsp; &nbsp; &nbsp; &nbsp; \u4f46\u8003\u8651\u5230\u6d41\u901a\u73af\u5883\u7684\u53d8\u5316\u548c\u54c1\u724c\u7684\u6269\u5f20\u65b9\u5411\uff0c\u5c31\u9700\u8981\u91cd\u65b0\u5b9a\u4e49\u5305\u88c5\u76d2\u7684\u4f5c\u7528\u4e86\u3002 \u8fd1\u5e74\u6765\uff0c\u7ebf\u4e0b\u6d41\u901a\u73af\u5883\u6b63\u56f4\u7ed5\u7740MBS\uff08Multi Brand 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