{"id":24250,"date":"2026-06-30T09:00:49","date_gmt":"2026-06-30T00:00:49","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=24250"},"modified":"2026-07-01T15:10:59","modified_gmt":"2026-07-01T06:10:59","slug":"amorepacific-starting-before-you-feel-ready","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-starting-before-you-feel-ready\/","title":{"rendered":"Starting Before You Feel Ready"},"content":{"rendered":"
\n\t\t\t\n\t\n\t\n\t\t

\n\t\t\tThis is post 2 of 2 in the series “Staff Column(Shrishti Deb)”<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t

\n\t\t\t
    \n\t\t\t\t\t\t\t\t\t
  1. You\u2019re Not Behind \u2013 You\u2019re Being Redirected<\/a><\/li>\n\t\t\t\t\t\t\t\t\t
  2. Starting Before You Feel Ready<\/span><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n
    \n
    \n

    \n<\/div>\n

    \n
    \n

    Columnist<\/p>\n

    Shrishti Deb<\/strong> Marketing Team-INDIA<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

    \n
    \n
    \n
    \n

    Editor’s Note<\/p>\n<\/div>\n<\/div>\n


    <\/p>\n

    \n
    \n

    This column is a space for the questions we all encounter in life \u2014 the kind that rarely have clear answers, the ones that show up in your twenties and stay around longer than expected. As a PR & Marketing manager at the India subsidiary, I’ll be sharing personal reflections and cultural observations on what it means to grow, feel lost, and rediscover who you are.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    #INTRO<\/span><\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    One thing I’ve realized over the years is that very few people ever feel completely ready for the opportunities that come their way. Whether it’s a new challenge, a bigger responsibility, or simply trying something unfamiliar, most of us spend a lot of time waiting for confidence to arrive. But is that really true?<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    A Question Across Cultures<\/span><\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    Sometimes I wonder whether the pressure to wait until we’re completely ready is something we put on ourselves because of the expectations we grow up with in India, where we’re often encouraged to make the right choices, be prepared, and avoid mistakes. But working in a Korean company has made me realize this isn\u2019t just an Indian mindset. Many of my Korean colleagues describe the same pressure.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n
    \"Image<\/div>\n

    Source: Unsplash<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    Waiting for the Feeling of \u201cReadiness\u201d<\/span><\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    For the longest time, I thought people who achieved big things probably felt ready before they started \u2014 ready to take risks, ready to lead, ready to move cities, switch careers, launch ideas, or simply put themselves out there. But the more I\u2019ve grown, the more I\u2019ve realized almost nobody actually feels fully ready in the beginning.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    One experience that always comes to mind happened years ago, when I came across an opportunity to audition for a television commercial for Clean & Clear. At the time, it felt completely unrealistic. I wasn\u2019t an actor, I had no experience in front of a camera, and confidence was never one of my strengths. If anything, I was awkward enough to convince myself there was no point in even trying. I had already decided not to go when a friend of mine practically dragged me to the audition studio. About a month later, I got a call telling me I had been selected for the commercial. What stayed with me wasn\u2019t just landing the part \u2014 it was realizing how close I had come to missing the opportunity entirely.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n
    \"Image<\/div>\n

    Source: Unsplash<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    The Myth of \u201cThe Perfect Time\u201d<\/span><\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    I think a lot of us spend years waiting for the \u201cperfect time.\u201d We tell ourselves we\u2019ll start when we feel more confident, more prepared, more experienced, or less scared. But honestly, \u201clater\u201d can become a very comfortable excuse. And fear is sneaky that way. It doesn\u2019t always show up as something dramatic. Sometimes it just sounds reasonable. Preparation matters, of course, But sometimes procrastination is just fear wearing a smarter outfit. Looking back, some of my biggest growth moments happened when I stopped waiting to feel 100% ready and just started.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    You\u2019re Probably More Ready Than You Think<\/span><\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    I once read that opportunities come to you because, on some level, you\u2019re ready for them \u2014 even if you don\u2019t feel like you are. And honestly, I believe it now. There have been moments in my life when opportunities genuinely intimidated me, and my first reaction was always self-doubt. But looking back, I realize those opportunities probably came because somewhere deep down, I was capable of handling them. And I\u2019ve seen this happen with so many people around me too.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n
    \"Image<\/div>\n

    Source: Own photograph<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    One thing adulthood teaches you is that growth and comfort rarely exist together. Almost every meaningful experience begins in discomfort. The first presentation. The first interview. The first time speaking in a room full of people. The first big responsibility. The first time putting your work out there for others to see. None of it feels natural at first. But those uncomfortable moments are usually the ones that shape us the most.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    What I take from all of this is simpler. You rarely figure things out from the outside, by preparing and waiting. You figure them out by stepping in. Things that feel huge in our heads often become manageable once we actually face them. We learn faster by doing than by endlessly preparing.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    Do It First, Feel Ready Later<\/span><\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    The actions you take change how you see yourself. The more difficult things we do, the more proof we collect that we\u2019re capable. The version of me who hesitated years ago looks very different from who I am today \u2014 not because fear disappeared, but because experience slowly replaced some of the doubt. And I think that\u2019s true for most people. You don\u2019t magically become confident. Most of the time, you take action first and confidence follows.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n
    \"Image<\/div>\n

    Source: Unsplash<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    I used to think confident people had a perfect plan. Now I think many of them simply trusted themselves. There will always be uncertainty. There will always be reasons to wait. But some of the best things in life happen when we stop asking, \u201cWhat if I\u2019m not ready?\u201d and start asking, \u201cWhat if I grow into it?\u201d<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n

    #OUTRO<\/span><\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    \n
    \n

    I\u2019ve also been thinking a lot about how difficult it has become to truly slow down without feeling restless. Maybe next time, I\u2019ll explore why doing nothing feels so unfamiliar to us now \u2014 and why we always feel like we should be doing more.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

     <\/p>\n

    \n
    \n\n\n\n\n
    \n\"Profile\n<\/td>\n\n
    \n\"Profile<\/p>\n

    Shrishti Deb<\/h2>\n<\/div>\n<\/td>\n

    		\n
    \n

    <\/h2>\n<\/div>\n<\/td>\n<\/tr>\n

    \n
    AmorepacificMarketing Team-INDIA<\/span><\/div>\n
    \n
    \nPR & Marketing professional with 7+ years in the beauty industry
    \n \"email\"<\/a>
    \n     \"linkedin\"<\/a>\n<\/div>\n<\/div>\n<\/td>\n
    		\n
    \n
      \n
    • \nPR & Marketing professional with 7+ years in the beauty industry, came to understand that growth isn’t linear and that there’s value in slowing down.<\/span>
      \nI’m deeply interested in self-growth, and how culture shapes the way we see success and ourselves.<\/span>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      This is post 2 of 2 in the series “Staff Column(Shrishti Deb)” You\u2019re Not Behind \u2013 You\u2019re Being Redirected Starting Before You Feel Ready Columnist Shrishti Deb Marketing Team-INDIA Editor’s Note This column is a space for the questions we all encounter in life \u2014 the kind that rarely have clear answers, the ones that […]<\/p>\n","protected":false},"author":52,"featured_media":24252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,1252],"tags":[220,1262,1410,505,1609,1607,1608,1414],"post_series":[1473],"class_list":["post-24250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspire","category-trend","tag-amorepacific","tag-amorepacific-stories","tag-amorepacificlog","tag-career","tag-confidence","tag-growth-and-perspective","tag-self-growth","tag-staff-column","post_series-staff-columnshrishti-deb"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2026\/06\/amorepacificlog_Shrishti-Deb_500x329-eng.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/24250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=24250"}],"version-history":[{"count":13,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/24250\/revisions"}],"predecessor-version":[{"id":24279,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/24250\/revisions\/24279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/24252"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=24250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=24250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=24250"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=24250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}