{"id":23766,"date":"2026-04-17T09:00:32","date_gmt":"2026-04-17T00:00:32","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=23766"},"modified":"2026-04-21T15:50:18","modified_gmt":"2026-04-21T06:50:18","slug":"amorepacific-how-osulloc-is-reimagining-the-tea-experience","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-how-osulloc-is-reimagining-the-tea-experience\/","title":{"rendered":"How OSULLOC Is Reimagining the Tea Experience"},"content":{"rendered":"<div class=\"wp-post-series-box series-amore-blooming wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-amore-blooming69f376d60c8c4\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-amore-blooming69f376d60c8c4\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 2 of 2 in the series <em>&ldquo;AMORE BLOOMING&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-how-does-everyone-global-come-to-life-in-our-business-field\/\">\ufeffHow does \u201cEveryone Global\u201d come to life in our\u00a0business field?<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">How OSULLOC Is Reimagining the Tea Experience<\/span><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<p>Matcha is everywhere right now, but OSULLOC is taking it even further by turning the culture into a full customer experience. <\/p>\n<p>From menus and products to spaces and campaigns, discover the stories and ideas behind OSULLOC&#8217;s many creative ventures \u2014 all in this episode of AMORE Blooming.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udcfd\ufe0f\u00a0<strong><a href=\"https:\/\/v.kr.kollus.com\/K20OdDJd?\" target=\"_blank\" rel=\"noopener\">Watch the 2-minute highlight now<\/a><\/strong>\u00a0(English narration with English subtitles)\u00a0\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/v.kr.kollus.com\/K20OdDJd?\"><img decoding=\"async\" class=\"alignnone wp-image-37726 size-full\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/blooming_0421.png\" alt=\"\" style=\"max-width: 75%; margin: 0 auto;\" \/><\/a>\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Want the full story?<br \/>\n\u25b6\ufe0f\u00a0<strong><a href=\"https:\/\/teamamorepacific-my.sharepoint.com\/:v:\/g\/personal\/comm_amorepacific_com\/IQCFutFGaLt_Q5ApPxI0-PPfAYIVD2vHvUvt9cXDEG0XH2U?e=4oBASA\" target=\"_blank\" rel=\"noopener\">Watch the full episode<\/a>\u00a0<\/strong>(Korean audio with English subtitles)<\/p>\n<p>&nbsp;<\/p>\n<p><i>\ud83c\udf38\u00a0AMORE Blooming is Amorepacific&#8217;s internal broadcast channel, where Team AMORE comes together to explore our strategies, insights, and key stories.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is post 2 of 2 in the series &ldquo;AMORE BLOOMING&rdquo; \ufeffHow does \u201cEveryone Global\u201d come to life in our\u00a0business field? How OSULLOC Is Reimagining the Tea Experience Matcha is everywhere right now, but OSULLOC is taking it even further by turning the culture into a full customer experience. From menus and products to spaces [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":23770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1311,20],"tags":[1312,220,1262,1408,1395,65,1406,1105,1407],"post_series":[1317],"class_list":["post-23766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amore-feed","category-listen","tag-amore-blooming","tag-amorepacific","tag-amorepacific-stories","tag-campaigns","tag-customer-experience","tag-lifestyle","tag-matcha","tag-osulloc","tag-spaces","post_series-amore-blooming"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/THUM-500X329-2026-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/23766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=23766"}],"version-history":[{"count":8,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/23766\/revisions"}],"predecessor-version":[{"id":23786,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/23766\/revisions\/23786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/23770"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=23766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=23766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=23766"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=23766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}