{"id":23419,"date":"2026-03-27T09:00:10","date_gmt":"2026-03-27T00:00:10","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=23419"},"modified":"2026-03-27T11:06:46","modified_gmt":"2026-03-27T02:06:46","slug":"amorepacific-storytime-my-sephora-visit-on-vacation","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-storytime-my-sephora-visit-on-vacation\/","title":{"rendered":"Storytime: My Sephora Visit on Vacation."},"content":{"rendered":"<div class=\"wp-post-series-box series-385 wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-38569e641ee3f4f6\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-38569e641ee3f4f6\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 13 of 13 in the series <em>&ldquo;Makeup Artist Column&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2022-fall-runway-fashion\/\">2022 Fall Runway Fashion &#038;  Beauty Trend _ Inspiration#1 Pink Spirits<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2022-beauty-trend-keywor\/\">2022 Beauty Trend Keywords Spotted  on the Streets<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2022-fall-backstage-beau\/\">2022 Fall Backstage Beauty Trend _ Inspiration#2 Euphoria Makeup<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2022-fall-menswear-fashi\/\">2022 Fall Menswear Fashion &#038; Beauty Trends<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2022-fall-haute-couture\/\">2022 Fall Haute Couture Beauty<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2023-resort-women-off-se\/\">2023 Resort Women Off Season\u2019s Fashion &#038; Beauty Trends<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2023-ss-womens-fashion\/\">2023 S\/S Women\u2019s Fashion &#038; Beauty Trend<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2023-ss-trend-as-seen-o\/\">2023 S\/S Trend as Seen on the Streets<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2023-spring-summer-hau\/\">2023 Spring \/ Summer Haute Couture Beauty<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2023-fw-runway-fashion\/\">2023 F\/W Runway Fashion &#038; Beauty Trend<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/2023-f-w-makeup-trends-from-street-fashion\/\">2023 F\/W Makeup Trends<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-26-s-s-haute-couture-beauty-trend\/\">\ufeff26 S\/S Haute Couture Beauty Trend<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">Storytime: My Sephora Visit on Vacation.<\/span><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<div class=\"stories_column_wrap artist\">\n<div class=\"flex_area flex_text_left bgf2\" style=\"padding: 3% 4%; gap: 60px;\">\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p class=\"fz16 fw600 lh12 border-round inblock taC\" style=\"width: 144px;\">Editor\u2019s note<\/p>\n<\/div>\n<\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p class=\"fz17\">One moment stands out from my recent work at HERA, one that\u2019s left me genuinely proud. HERA products were selected for the GQ Bowl Thom Browne Fall 2026 Collection Show.<\/p>\n<p>Every time I\u2019ve prepared a column, I\u2019ve made a point of studying the makeup looks from each season\u2019s collections and noting which products were used. And all the while, I quietly wondered: \u2018Could our products ever make it backstage someday?\u2019 Being selected for a fashion show requires more than just product performance; I always believed that an SKU range broad enough to span diverse ethnicities and skin tones is a basic prerequisite, and that reaching it would take time.<\/p>\n<p>That\u2019s what makes this collection all the more meaningful. Using only HERA\u2019s signature products, the team delivered a flawless matte complexion paired with a dimensional luminosity \u2014 a look that remarkably holds its own on the global stage.<\/p>\n<p>On that uplifting note, I\u2019d like to introduce the 26 F\/W trends and share a little story from my Sephora visit on vacation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap artist\">\n<div class=\"img_area\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_01.jpg\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"video_area\"><img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/2026\/03\/as_20260323_ma_img_video_temp.jpg\" \/><br \/>\n   <iframe src=\"https:\/\/v.kr.kollus.com\/lgFQ4QIu?autoplay=1&#038;mute=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; encrypted-media\" allowfullscreen><\/iframe>\n  <\/div>\n<p class=\"img_desc_bottom2\">&lt;Thom Browne Fall 2026 Collection \u00d7 GQ Bowl with HERA&gt;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\" style=\"padding-left: 10%;\">\n<p class=\"fz30 fw600 lh12 ftf-grotesk\">SEPHORA in Las Vegas<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"img_area\" style=\"max-width: 850px; margin: 0 auto;\">\n<div style=\"text-align: center;\">\n<img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_02.jpg\" \/><\/div>\n<p class=\"img_desc_bottom2\">&lt;Blown Away by the Shade Range of \u2018Makeup by Mario\u2019 and \u2018NARS\u2019&gt;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p>I simply can\u2019t walk past a Sephora, so naturally, I stopped in during my trip to the US in March. <strong>Curious about what local consumers were gravitating toward, I did a full lap of the store and asked one of the staff members a few questions.<\/strong><\/p>\n<p>1) <strong>When I asked about preferences between matte and glow textures<\/strong>, the staff member said it was hard to generalize: every customer\u2019s taste was distinctly their own. What was interesting, though, was that even in the heat of Las Vegas and Los Angeles, consumers still prefer dewy makeup.<\/p>\n<p>In practice, however, <strong>the go-to approach was to start with a matte foundation as a base, then layer on a setting spray to add shine and complete the glow look.<\/strong> The staff member also wore a semi-matte base with targeted dewy accents, paired with glossy lips and shimmery eyes featuring gold pearl and light brown shadow. This confirms the global makeup trend is also visible on the streets: it has shifted away from committing to a single texture, moving toward layering contrasting textures.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"img_area\" style=\"max-width: 850px; margin: 0 auto;\">\n<div style=\"text-align: center;\">\n<img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_03.jpg\" \/><\/div>\n<p class=\"img_desc_bottom2\">&lt;m.ph Serum Foundation, available in 35 shades at Sephora&gt;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p>2) <strong>On the question of liquid versus cushion foundations, it was striking to learn that liquid products outsold cushions by a wide margin.<\/strong> As it turned out, it wasn\u2019t simply a matter of preference. Cushion foundations were either barely stocked or offered in a limited shade range, leaving shoppers with very little to choose from. That came as something of a shock, given how many customers in Korea reach for their cushion foundation every single day. <strong>The staff member said they\u2019d absolutely love to try a cushion foundation if only the right shade were available.<\/strong><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"img_area\">\n<div class=\"flex_area pic\" style=\"text-align: center;\">\n<div style=\"width: 49.8%;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_04-1.jpg\" \/><\/p>\n<p class=\"img_desc_bottom2\">&lt;Lip liner range, featured in the central store aisle&gt;<\/p>\n<\/div>\n<div style=\"width: 49.8%;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_04-2.jpg\" \/><\/p>\n<p class=\"img_desc_bottom2\">&lt;K-beauty skincare zone at the checkout&gt;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p>3) The central floor display was dominated by lip liners, matte liquid foundations, and bronzers, while the K-beauty zone was split between the area near the checkout and the skincare section, featuring Sulwhasoo, LANEIGE, INNISFREE, and AESTURA.<\/p>\n<p>As the glow makeup trend that originated in Seoul continues to hold sway in global markets, and as consumers around the world interpret and use products in their own distinct ways, it\u2019s time for us to think carefully about where to focus and what to prioritize. Rather than chasing every appealing trend, <strong>this moment calls for a clear-eyed understanding of what global consumers expect from our brand and a deliberate strategy to double down on what we do best and what genuinely sets us apart.<\/strong><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"flex_area flex_text_left\">\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p class=\"fz25 fw700 ftf-grotesk\">Women Beauty Trend<\/p>\n<\/div>\n<\/div>\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p class=\"fz25 fw700 ftf-grotesk\">26 F\/W<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p>The makeup of the 26 F\/W season emphasizes \u2018sculptural beauty.\u2019<br \/>This season\u2019s runways saw <strong>metallic eyes, glassy skin, and smoky eyes<\/strong> emerge as the defining keywords, with a diverse range of looks built around the interplay of contrasting elements.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\" style=\"padding-left: 10%;\">\n<p class=\"fz30 fw600 lh12 ftf-grotesk\"><span class=\"fz60 ftf-grotesk\">1.<\/span> Lacquer-Coated Metallic Eyes<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"img_area\">\n<div class=\"flex_area\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_05-1.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Florania, Milan<\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_05-2.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Hui, Milan<\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_05-3.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">CFCL, Paris<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p>The overall mood of 26 F\/W makeup is clean and slick, flowing naturally into elements what evoke winter: snow, silver, metallics, and shimmer texture. Glittering elements remain as essential as ever, evoking the holiday season, but what truly demands attention this season is the evolution of how metallic texture performs. Eye looks built on high-shine silver and chromatic gloss appeared in abundance, moving beyond conventional glitter to emphasize a dimensional, multi-angle reflectivity that shifts with the light. The introduction of metallic effects, combined with graphic liner, gave rise to a new form of eye makeup with an indie-sleaze sensibility \u2014 vintage, funky, and defiantly free-spirited.<\/p>\n<p>Where the 22 Fall makeup of four seasons ago elongated holographic color to trace the shape of the eye, this season\u2019s distinction lies in a finish that reads more like a coating applied directly to the skin \u2014 densely adhered, high-gloss luminosity.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"img_area\" style=\"max-width: 850px; margin: 0 auto;\">\n<div style=\"text-align: center;\">\n<img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_06.jpg\" \/><\/div>\n<p class=\"img_desc_bottom2\">Giambattista Valli, Paris<br \/>&lt;From the 22 Fall Makeup Artist Column&gt;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p>This signals that metallic texture is no longer confined to the role of an accent color: it is expanding into a visual language for expressing light, texture, and movement. The key direction this season is the <strong>pairing of a texture that has evolved from glitter to a film-smooth gloss, anchored in silver, chrome, and icy tones, with either a minimal complexion or a graphic eye.<\/strong><\/p>\n<p>The silver eye makeup of 26 F\/W is reimagined as a sculptural handling of light over a sleekly finished base, elevating makeup itself into a form of texture art.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\" style=\"padding-left: 10%;\">\n<p class=\"fz30 fw600 lh12 ftf-grotesk\"><span class=\"fz60 ftf-grotesk\">2.<\/span> Glassy Skin<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"img_area\">\n<div class=\"flex_area\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_07-1.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Chanel, Paris<\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_07-2.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Paloma Wool, Paris<\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_07-3.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">J.Salinas, Milan<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p><strong>A thin-yet-seamless finish with luminosity and translucency intact, captured in the term \u2018healthy skin texture,\u2019 has cemented itself as a mega trend, and the center of gravity in makeup is naturally shifting toward the complexion.<\/strong><\/p>\n<p>This season moves toward elevating the skin itself rather than layering on color, pairing a dewy, luminous base with a glossy or slick-textured lip to unify the overall finish. This trajectory mirrors the hallmarks of K-beauty and extends beyond aesthetics to the way consumers engage with products. <strong>Just as \u2018K-sweet,\u2019 the Korean-style dessert culture trend, has taken hold in the Japanese market as a consumable experience in its own right, beauty too is expanding into a space where the experience and sensation of using a product matter as much as the product itself.<\/strong> This becomes a meaningful reference point when introducing shifts in existing routines as part of a localization strategy.<\/p>\n<p>The \u2018glow skin\u2019 look, seemingly effortless yet deliberately engineered, appeared at major houses like Chanel as a whisper of luminosity and transparent radiance that reads as almost bare-faced, with the core concept being a fusion of no-makeup makeup and wet skin: preserving the skin\u2019s natural texture while giving it the look of light held within. This kind of glassy skin occupies the largest surface area of any look and serves as the base that holds the entire makeup in balance. The key to achieving it lies in layering face products with a high concentration of skincare ingredients in a thin, weightless texture. Since the goal is to build up clarity rather than weigh the skin down for a pure, luminosity finish, using a color-correcting moisture base is recommended. Applying HERA UV Protector Tone-Up in a peach tone lends a healthy, natural flush. In contrast, a lavender tone neutralizes redness or sallowness, completing a refined, naturally luminous complexion.\n<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\" style=\"padding-left: 10%;\">\n<p class=\"fz30 fw600 lh12 ftf-grotesk\"><span class=\"fz60 ftf-grotesk\">3.<\/span> The Main Hero: Blush<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"img_area\">\n<div class=\"flex_area\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_08-1.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Enfants Riches D\u00e9prim\u00e9s, Paris<\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_08-2-2.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Nina Ricci, Paris<\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_08-3.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Louis Vuitton, Paris<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p>The resurgence of classic glam has brought blush back into the spotlight, with color-forward makeup reclaiming its place at the center of the conversation. What sets this iteration apart from the polished glam of the past is its deliberate embrace of imperfection: smudged liner, lips that look naturally undone \u2014 an intentional \u2018imperfect touch\u2019 that reframes classic glamour as something altogether more sensorial and contemporary.<\/p>\n<p>Within this landscape, blush has transcended its traditional role as a flush of color and claimed its place as the defining element of a look, with its coverage and application growing increasingly bold. <strong>Built on a dewy texture that harmonizes with a luminous complexion, it now sweeps across dramatically expanded territory<\/strong> as \u2018draping blush,\u2019 originating at the center of the cheek and flowing outward to saturate the entire cheek. In doing so, it naturally melts into the foundation zone, serving to redefine facial structure.<\/p>\n<p><strong>Blush, swept in a rounded bloom around the apple of the cheek, has become the \u2018main character\u2019 of the look.<\/strong> Across several Paris collections, <strong>cranberry, rose, and red-toned blushes were paired with the lip<\/strong> to express a mood that read as either romantic or punk \u2014 a clear indication that color is being pushed further into emotional territory.<\/p>\n<p>Pairing HERA Black Cushion with HERA Reflection Liquid Blush is highly recommended. The soft, semi-matte texture of the Black Cushion blends seamlessly with targeted areas of glow, creating a dimension that elevates the finished look to another level.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\" style=\"padding-left: 10%;\">\n<p class=\"fz30 fw600 lh12 ftf-grotesk\"><span class=\"fz60 ftf-grotesk\">4.<\/span> Iconic Semi Smoky<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"img_area\">\n<div class=\"flex_area\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_09-1.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Prada, Milan<\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_09-2.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Blumarine, Milan<\/p>\n<\/div>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/11\/as_20260323_ma_img_09-3.jpg\" \/><\/p>\n<p class=\"img_desc_bottom\">Ermanno Scervino, Milan<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist inner1020\">\n<div class=\"responsive_txt\">\n<p>This season saw the return of smudged liner and blurred shadow, drawing on the aesthetics of the \u201890s and early 2000s and aligning with the grunge glam trend. The <strong>key lies in embracing intentionally undone, imperfect application over the flawlessly blended smoky eye of years past. Deep tones anchored in brown and black dominate the palette, with the gradient weighted more heavily above the iris to give the eyes a sharper, more architecturally defined quality<\/strong>. Against the strong emphasis of the eye, the skin was rendered in a pore-minimizing semi-matte or a soft satin texture to maximize contrast. A desaturated lip completes the overall balance of the glam look.<\/p>\n<p>HERA\u2019s Quad Eye Color Shadow delivers a tailored, iconic quality through its well-calibrated palette, bringing a sense of refinement to the semi-smoky look without sacrificing its edge.\n<\/p>\n<\/div>\n<\/div>\n<p><!-- \ud68c\uc0c9 \ucd9c\ucc98 \ubc15\uc2a4 --><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap artist bgf2\" style=\"padding: 2%; max-width: 1020px;\">\n<p class=\"fz14 lh12\"><span class=\"fw600\">Image courtesy<\/span><br \/>\nspotlight.launchmetrics.com<\/p>\n<\/div>\n<p><!-- \uac80\uc815 \ud504\ub85c\ud544 \ubc15\uc2a4 --><\/p>\n<div class=\"stories_column_wrap coulumn inner1020\">\n<div class=\"responsive_txt\">\n<table class=\"Employee\">\n<tbody><!-- PROFILE + NOTE --><\/p>\n<tr><!-- PROFILE PHOTO --><\/p>\n<td class=\"emp-photo-col mo_hide\" style=\"padding: 0px;\" rowspan=\"2\"><img decoding=\"async\" class=\"emp-photo mo_hide\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2026\/01\/AS-PROFILE-NEW_CMK04.png\" alt=\"Profile Picture of Minkyung Cha\" style=\"margin-right: 10px;\"\/><\/td>\n<p><!-- PROFILE --><\/p>\n<td class=\"emp-profile-col\" style=\"border-bottom: 0px solid #eee; padding-bottom: 0px;\">\n<div class=\"cell-inner\"><img decoding=\"async\" class=\"emp-photo pc_hide mo_view mo_photo\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2026\/01\/AS-PROFILE-NEW_CMK04.png\" alt=\"Profile Picture of Minkyung Cha\" \/><\/p>\n<h2 class=\"emp-name\">Minkyung Cha <\/h2>\n<\/div>\n<\/td>\n<p><!-- EDITOR' NOTE --><\/p>\n<td class=\"emp-note-col mo_hide\" style=\"border-top: 0px solid #eee; vertical-align: top;\">\n<div class=\"cell-inner\" style=\"padding-top: 10px;\">\n<h2 class=\"emp-name\"><!-- blank --><\/h2>\n<\/div>\n<\/td>\n<\/tr>\n<tr><!-- PROFILE PHOTO --><!-- PROFILE --><\/p>\n<td class=\"emp-profile-col\" style=\"border-top: 0px solid #eee; vertical-align: top;\">\n<div class=\"emp-title\" style=\"margin-top: -5px;\">Amorepacific <span class=\"emp-meta1\" style=\"font-size: 13px;\">Amorepacific HERA BX Team<\/span><\/div>\n<div class=\"cell-inner\">\n<div class=\"emp-meta2\" style=\"margin-bottom: 10px;\">Global Makeup Trainer<\/div>\n<div class=\"emp-meta2\">\n<a href=\"mailto:comm_strategy@amorepacific.com\"> <img decoding=\"async\" style=\"height: 24px; vertical-align: middle; margin-left: 10px; float: right;\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/08\/icon_email_w.webp\" alt=\"Mail\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/makeup_chakoa\/\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" style=\"height: 22px; vertical-align: middle; margin-left: 10px; float: right; margin-top: 1px;\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2025\/08\/AS_PRO-icon_INSTA.png\" alt=\"Instagram\" \/><\/a>\n<\/div>\n<\/div>\n<\/td>\n<p><!-- EDITOR' NOTE --><\/p>\n<td class=\"emp-note-col\" style=\"border-top: 0px solid #eee; padding-bottom: 44px;\">\n<div class=\"cell-inner\" style=\"padding-top: 0px;\">\n<ul class=\"emp-bullets\">\n<li style=\"font-size: 13px;\">The HERA BX Team (HERA division) collected and analyzed the makeup trend keywords used in this column, which they selected from among the makeup looks seen in numerous design collections.<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is post 13 of 13 in the series &ldquo;Makeup Artist Column&rdquo; 2022 Fall Runway Fashion &#038; Beauty Trend _ Inspiration#1 Pink Spirits 2022 Beauty Trend Keywords Spotted on the Streets 2022 Fall Backstage Beauty Trend _ Inspiration#2 Euphoria Makeup 2022 Fall Menswear Fashion &#038; Beauty Trends 2022 Fall Haute Couture Beauty 2023 Resort Women [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":23421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,1252],"tags":[1339,220,1262,1300,1340,450,594,1303,1304,1341,1302],"post_series":[134],"class_list":["post-23419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspire","category-trend","tag-26-f-w","tag-amorepacific","tag-amorepacific-stories","tag-beauty-trend","tag-glassy-skin","tag-hera","tag-makeup","tag-makeup-artist","tag-makeup-artist-column","tag-sculptural-beauty","tag-seoul-beauty","post_series-134"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2026\/03\/as_20260323_ma_THUM-500X329-2026_temp.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/23419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=23419"}],"version-history":[{"count":17,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/23419\/revisions"}],"predecessor-version":[{"id":23440,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/23419\/revisions\/23440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/23421"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=23419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=23419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=23419"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=23419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}