{"id":23286,"date":"2026-02-26T16:00:37","date_gmt":"2026-02-26T07:00:37","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=23286"},"modified":"2026-02-26T18:28:30","modified_gmt":"2026-02-26T09:28:30","slug":"amorepacific-march-2026s-featured-image","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-march-2026s-featured-image\/","title":{"rendered":"March 2026\u2019s Featured Image"},"content":{"rendered":"
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\n\t\t\tThis is post 1 of 1 in the series “Main”<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t<\/div>\n

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Each month, AMOREPACIFIC STORIES collaborates with illustrators who are inspired by Korean beauty, visually expressing the \u2018Create New Beauty\u2019 that Amorepacific pursues.<\/p>\n<\/div>\n<\/div>\n

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#Theme<\/span><\/p>\n

March is the season when the world stirs back to life. The stillness of winter slowly gives way, and the world begins to ready itself once more in the language of green. Movements invisible in the cold air have been quietly taking shape beneath the surface, and now life eases its way upward, little by little. It is at this threshold of renewal that AMOREPACIFIC STORIES met illustrator Sanho. Set against the Osan Botanic Garden, where countless plants come together, two works emerge: one depicting a gardener tending the plants, the other a young girl discovering a beauty yet unknown. Follow Sanho\u2019s gaze, and encounter yet another new vision of beauty.<\/p>\n<\/div>\n<\/div>\n

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#Artist<\/span><\/p>\n<\/div>\n<\/div>\n

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Hello, I\u2019m Sanho, a cartoonist and illustrator. I\u2019ve created works including the comics And the Witch Went into the Forest and Nanani in a Glass Bottle , and have continued to take on a wide range of projects from book covers to film posters. I\u2019m delighted to be introduced to you through this illustration project for AMOREPACIFIC STORIES.<\/p>\n<\/div>\n<\/div>\n

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Artist Sanho\u2019s Instagram: www.instagram.com\/sanhomaydraw\/<\/span><\/a><\/p>\n<\/div>\n<\/div>\n

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#Artist Interview<\/span><\/p>\n<\/div>\n<\/div>\n

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Q. Could you introduce the artwork you created for AMOREPACIFIC STORIES?<\/strong><\/p>\n<\/div>\n

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A. Drawing inspiration from the beautiful scenery of the Osan Botanic Garden, I created two illustrations set against the backdrop of the garden and the factory within it. One captures a young girl who has just discovered the factory building rising beyond a lush expanse of greenery and a wide, open lake. The other weaves in the story of the landscape manager who actually tends to the botanic garden day to day.\n<\/p>\n<\/div>\n<\/div>\n

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Learning that Amorepacific\u2019s origins trace back to camellia oil left a deep impression on me, and I wanted to weave camellia blossoms throughout both pieces. I also couldn\u2019t help thinking that researching how to transform plants into finished products must feel like an expedition. So, in one piece, I captured that spirit of adventure by depicting a figure from behind, walking toward the factory. For the illustration featuring the landscape manager, I drew on the style of traditional Korean folk painting, placing swallows, the harbingers of spring, alongside the plants to render the garden\u2019s scenery with fresh, distinctive detail.\n<\/p>\n<\/div>\n<\/div>\n

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Q. What message did you hope to convey through your work?<\/strong><\/p>\n<\/div>\n

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A. I find real joy in the process of weaving an otherworldly dimension into the fabric of everyday scenes. When I place fantastical figures \u2014 witches, fairies, beings from another world \u2014 into ordinary settings, something curious happens: even knowing they aren\u2019t real, I find myself growing strangely fond of them. I hope that people who encounter my work will notice that peculiar atmosphere these unfamiliar beings carry, and discover the beauty that emerges from their constant collision with reality.\n<\/p>\n<\/div>\n<\/div>\n

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Q. What was your first impression of the Osan Botanic Garden, which served as the backdrop for these works?
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A. Whenever I travel abroad, I always make a point of visiting the local botanical gardens and parks. So when I heard there was an ingredient botanic garden in Osan, I knew right away I had to go. The idea of encountering many different plants all in one place was exciting enough on its own, but what really struck me was that these were plants actually used as ingredients in real cosmetic products. It brought to mind the kind of herbalist\u2019s garden you might find in a fantasy novel or film. From the name itself to the space\u2019s landscape, it was a place that sparked the imagination at every turn.<\/p>\n<\/div>\n<\/div>\n

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Q. How did Amorepacific\u2019s \u2018Create New Beauty\u2019 resonate with you as an artist?<\/strong><\/p>\n<\/div>\n

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A. Thinking about what beauty looks like beyond the passage of time \u2014 what endures unchanged \u2014 I came to feel that the message was really an invitation to discover the beauty that each of us already carries within. To me, beauty isn\u2019t something defined by an absolute standard. It\u2019s a value that shifts depending on who is doing the looking. The beauty inside you that only your own perspective can uncover. I think that\u2019s what \u2018my own beauty\u2019 truly means.\n<\/p>\n<\/div>\n<\/div>\n

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Q. What does \u2018my own beauty\u2019 mean to you personally?<\/strong><\/p>\n<\/div>\n

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A. There are moments when the world tries to define us not by who we are, but by external standards that have nothing to do with us. That\u2019s where prejudice takes root. To me, \u2018my own beauty\u2019 means stepping outside of those frameworks and looking at what is genuinely and uniquely mine \u2014 not through the eyes of others, but through my own.\n<\/p>\n<\/div>\n<\/div>\n

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Q. Do you have any personal habits or principles that help you cultivate your own beauty in everyday life?<\/strong><\/p>\n<\/div>\n

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A. Since I spend so much time working alone, I try to keep a steady routine. I set fixed times for waking up and eating, and I make a real effort to get enough sleep. But more than anything, I think the most important thing is going into whatever you\u2019re doing with the intention of finding enjoyment in it. The more solitary the work, the more essential it becomes to find your own reasons to love it.\n<\/p>\n<\/div>\n<\/div>\n

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Q. We\u2019d love to hear how it felt to work with AMOREPACIFIC STORIES.
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A. Beyond the themes that AMOREPACIFIC STORIES pursues, the opportunity to introduce and reimagine the beauty of Korean tradition through an illustration project like this is genuinely meaningful to me, both as a personal creative endeavor and as an illustrator based in Korea. I was genuinely delighted when the invitation first arrived. I\u2019m deeply grateful that this work allows me to connect with so many different worlds.<\/p>\n<\/div>\n<\/div>\n

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Q. Finally, do you have a word for those who are striving to discover their own beauty?
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A. In comics and TV dramas, you often come across the line, \u201cWhat does it even mean to be yourself?\u201d It\u2019s a question that may follow us for a lifetime. I don\u2019t have a complete answer myself. But whenever I\u2019m doing something I genuinely love, a quiet certainty rises \u2014 a feeling that says, \u201cYes, this is me.\u201d I hope that everyone reading this finds that feeling often, in the things they choose to do.\n<\/p>\n<\/div>\n<\/div>\n

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Download Artwork (Click)<\/span><\/a><\/p>\n<\/div>\n<\/div>\n

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Own a piece of Sanho\u2019s artwork.
\n*The artwork is available for personal use only and is not to be used for commercial purposes.<\/p>\n<\/div>\n<\/div>\n

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BOTANIC GARDEN<\/p>\n

Since its founding, Amorepacific has pursued the harmony of inner and outer beauty and the relationship between nature and humanity. Sungwhan Suh, the founder and late chairman of Amorepacific, who spent his early years in Pyeongsan and Gaeseong in Hwanghae Province, discovered the wisdom of ginseng and its many uses at a young age, and was captivated by the boundless value of plants and the wonder of life itself. His dream of creating a beautiful botanical garden to engage with the wider world was realized on July 18, 2019, with the opening of the Amorepacific Botanic Garden.<\/p>\n

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The Botanic Garden is rooted in a deep respect for the precious value of plants. It is a place dedicated to researching and sharing the countless possibilities plants offer, as well as a space of community stewardship committed to the expert collection, management, and preservation of plant resources for the future. Come and discover the plants that serve as the source ingredients for Amorepacific\u2019s signature products, alongside the distinct beauty each plant brings to every season.\n<\/p>\n

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\u25b7 Location: Amorepacific Factory Tour, 37 Gajangsaneopdong-ro, Osan-si, Gyeonggi-do, Republic of Korea
\n\u25b7 Reservations: Amorepacific Factory reservation site (https:\/\/tour.amorepacific.com\/)<\/a>
\n\u25b7 Hours: By reservation only (Monday\u2013Friday, 10:00\u201316:00; Saturday operation limited to April\u2013June)<\/p>\n

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The Story of Sungmin Kim, Space Planning Team Landscape Manager at the Amorepacific Botanic Garden (Click)<\/strong><\/a><\/p>\n

The Story of Landscape Architect Youngsun Jung at the Botanic Garden (Click)<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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