{"id":20173,"date":"2023-10-10T18:10:56","date_gmt":"2023-10-10T09:10:56","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=20173"},"modified":"2025-03-06T16:19:10","modified_gmt":"2025-03-06T07:19:10","slug":"denmark-the-land-of-hygge","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/denmark-the-land-of-hygge\/","title":{"rendered":"Denmark, the Land of Hygge"},"content":{"rendered":"<div class=\"wp-post-series-box series-410 wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-41069e654aab596b\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-41069e654aab596b\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 3 of 3 in the series <em>&ldquo;Staff Column(Martin Rho)&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/finntastic-finland\/\">\u201cFinntastic\u201d Finland<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/sweden-the-land-of-fika-and-lagom\/\">Sweden, the Land of Fika and Lagom<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">Denmark, the Land of Hygge<\/span><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<br \/>\n<style type=\"text\/css\"> \n\t\/* common : S *\/ \n\t.stories_column_wrap {margin: 0; 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color:#000;font-weight:500;line-height:1.1;} <\/p>\n<p>\t.stories_column_wrap.coulumn .img_desc{color:#888 !important;font-size:15px;margin-top:10px;text-align:center;}\n\t.stories_column_wrap.coulumn .side_desc_right {color:#888 !important;font-size: 15px !important;position:absolute;bottom:0px;right:-30px;text-orientation: sideways;writing-mode: vertical-rl;}\n\t.stories_column_wrap.coulumn .side_desc_left {color:#888 !important;font-size: 15px !important;position:absolute;bottom:0px;left:-30px;text-orientation: sideways;writing-mode: vertical-rl;}<\/p>\n<p>\t.stories_column_wrap.coulumn .tit_area{padding-right:30%}\n\t.stories_column_wrap.coulumn .profile_area{position:absolute;top:0;right:0;font-size:16px;color: #000 !important;gap:20px;}\n\t.stories_column_wrap.coulumn .profile_area .profile_text{text-align:right;}\n\t.stories_column_wrap.coulumn .profile_area .profile_text p:last-child{display:flex;align-items: flex-start;gap:4px;line-height:1}\n\t.stories_column_wrap.coulumn .profile_area .profile_text p strong{color: #000 !important;font-weight:400;}\n\t.stories_column_wrap.coulumn .img_area{position:relative;}\n\t.stories_column_wrap.coulumn .video_area{position:relative;aspect-ratio:auto;}\n\t.stories_column_wrap.coulumn .video_area > div{position:relative;}\n\t.stories_column_wrap.coulumn .video_area video{position:absolute;top:0;left:0;width:100%;height:100%;}\n \t.stories_column_wrap.coulumn .flex_area{display:flex;flex-direction:row;justify-content: space-between;align-items:center;}<\/p>\n<p> \t\/**\/\n \t.stories_column_wrap.coulumn .profile_area .profile_text p:last-child{line-height:1.2}\n \t.stories_column_wrap.coulumn .flex_area.txt{align-items:flex-start;justify-content: normal;}\n\t.stories_column_wrap.coulumn .flex_area.txt > div:first-child{min-width:230px;}\n\t.stories_column_wrap.coulumn .flex_area.txt > div:last-child{margin-left:50px;}\n\t.stories_column_wrap.coulumn .flex_area.pic{justify-content:space-between;}\n\t.stories_column_wrap.coulumn .flex_area.pic > div{margin:0}<\/p>\n<p>\t.stories_column_wrap.coulumn .responsive_txt.question_box{padding-left:40px;margin-bottom:20px}<\/p>\n<p>\t.onlyM {display:none !important}\n\t.onlyW {display:inline-block !important}\n\t.pd4{padding:4px 0;}\n\t.pd-t10{padding-top:10px;}\n\t.pd-b10{padding-bottom:10px;}<\/p>\n<p>\t.ap_detail_cont_sec ul li{list-style:none;}\n\t@media (max-width:1300px) {<\/p>\n<p>\t}\n\t@media (max-width:1024px) {\n\t\t\/* common : S *\/ \n\t\t.stories_column_wrap.inner100{padding:0 2%}\n\t\t.stories_column_wrap.coulumn.main-tit{padding-bottom:200px;}\n\t\t.stories_column_wrap.coulumn .img_area .side_desc_right,\n\t\t.stories_column_wrap.coulumn .img_area .side_desc_left{position:static;margin-top:10px;text-align:center;writing-mode: horizontal-tb;}<\/p>\n<p>\t\t.stories_column_wrap.coulumn .video_area .side_desc_right,\n\t\t.stories_column_wrap.coulumn .video_area .side_desc_left{position:static;margin-top:10px;text-align:center;writing-mode: horizontal-tb;}<\/p>\n<p>\t\t.onlyM {display:block !important}\n\t\t.onlyW {display:none !important}<\/p>\n<p>\t\t.stories_column_wrap.coulumn .tit_area{padding-right:0}\n\t\t.stories_column_wrap.coulumn .profile_area{top:50%;}\n\t\t.stories_column_wrap.coulumn .flex_area.txt{display:block;}\n\t\t.stories_column_wrap.coulumn .flex_area.txt > div:first-child{min-width:auto;width:100%}\n\t\t.stories_column_wrap.coulumn .flex_area.txt > div:last-child{margin-left:0}\n\t\t.stories_column_wrap.coulumn .responsive_txt.question_box{padding-left:0px}<\/p>\n<p>\t}\n<\/style>\n<\/p>\n<div class=\"stories_column_wrap coulumn main-tit\">\n<div class=\"responsive_txt tit_area\">\n<p class=\"fz20 fw600 lh12\">\n<span>Insights from Northern Europe <br \/>\n&#8211; A Global Ward Series<\/span><br \/>\nPart 4. Denmark&#8217;s Culture and Lifestyle Through a Nordic Perspective\n<\/p>\n<\/div>\n<div class=\"profile_area flex_area\">\n<div class=\"profile_text\">\n<p class=\"ftc80\">Columnist<\/p>\n<p class=\"ftc80\"><strong>Martin Rho<\/strong> <span class=\"fz12\">Luxury Brand Global GTM Team<\/span><\/p>\n<\/div>\n<div class=\"profile_pic\">\n<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/2023\/10\/column-NKM-profile.png\"><\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn\" style=\"padding-bottom: 50px;\">\n<div class=\"responsive_txt\">\n<div style=\"text-align: justify;\">\n<p class=\"fz20 ftc888\">\nIn my previous columns on Finland, Sweden, and Norway, I relied on the support of the embassies. For this piece on Denmark, however, I leaned on international students&#8217; insights in Korea. I had the privilege of inviting Nordic students currently studying at Yonsei University for a session of sharing stories while enjoying Korea&#8217;s signature snack, tteokbokki.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/2023\/10\/AMORE-NEWS-231011DENMARK-IMG08.png\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\">\n<div class=\"flex_area flex_text_left txt\">\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p class=\"fz30 fw600 lh12\">What do<br \/>\nwe truly know <br \/>\nabout Denmark?<\/p>\n<\/div>\n<\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<div style=\"text-align: justify;\">\n<p>I posed this question to myself. My initial thoughts drifted to Copenhagen, the city I recalled from the golden key on my childhood spinning-top toy, the tales by Hans Christian Andersen, best known for \u201cThe Ugly Duckling,\u201d the statue of the Little Mermaid, and the Vikings. Given that opportunities to engage with international students are rare, I was eager to quench my myriad curiosities about Denmark and the broader Nordic region.<br \/>\nMy first query was about how the Nordic people see themselves. Norway and Sweden shared a common theme: emphasizing cooperation and cultural exchange as neighboring countries. Glancing at the map, Denmark borders Germany to the south and faces Norway and Sweden of the Scandinavian Peninsula to the north.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/2023\/10\/AMORE-NEWS-231011DENMARK-IMG13.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"stories_column_wrap coulumn inner100\">\n<div class=\"flex_area flex_text_left txt\">\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p class=\"fz30 fw600 lh12\">The pride of Denmark<\/p>\n<\/div>\n<\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<div style=\"text-align: justify;\">\n<p>Perhaps due to their geographical proximity, Danes, Norwegians, and Swedes can communicate with each other. Norwegians, in particular, have such a grasp of the Danish language that they frequently use Danish terms and expressions in conversation, indicating a shared linguistic system. Beyond this, I explored other intriguing hallmarks of Denmark.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 0px;\">\n<div class=\"responsive_txt question_box\">\n<h5 class=\"post_second_title\">1. Maritime Wind Power Industry<\/h5>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 50px;\">\n<p class=\"post_second_text\">\n<div style=\"text-align: justify;\">\nNotable Danish companies familiar to us include LEGO and Scandinavian Airlines (SAS), a joint venture between the three Scandinavian countries of Denmark, Norway, and Sweden. Recently, Denmark has been leading in the renewable energy sector. In the 1970s, like many other nations, Denmark was heavily reliant on oil. However, the oil shock triggered a significant crisis, which paved the way for their emphasis on wind power. Owing to the country&#8217;s windy climate, it offers an ideal setting for large-scale wind power generation. Denmark is said to host the world&#8217;s number-one wind turbine company.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 0px;\">\n<div class=\"responsive_txt question_box\">\n<h5 class=\"post_second_title\">2. A Bicycle-Friendly Country<\/h5>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 40px;\">\n<p class=\"post_second_text\">\n<div style=\"text-align: justify;\">\nThe cities of Denmark have cultivated a bike-friendly environment, with a significant number of residents using bicycles as their mode of transport. Bicycles are an integral part of urban transportation. Out of every 10 Danes, nine own a bicycle. It&#8217;s intriguing to learn that 49% of the population commutes by bike, and 25% of school-going children ride bikes to school. This data stirs a longing to relish the moments of leisurely pedaling through the streets of Denmark.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 60px;\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/2023\/10\/AMORE-NEWS-231011DENMARK-IMG11.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 0px;\">\n<div class=\"responsive_txt question_box\">\n<h5 class=\"post_second_title\">3. Enshrined in the Guinness Book as the Oldest Flag<\/h5>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 40px;\">\n<div style=\"text-align: justify;\">\n<p class=\"post_second_text\">\n<div style=\"text-align: justify;\">\nDenmark&#8217;s national flag, referred to in Danish as the \u201cDannebrog,\u201d translates as \u201cThe Power of Denmark.\u201d A white Scandinavian cross on a red backdrop characterizes it. Legend has it that on June 15, 1219, during the Battle of Lyndanisse, while on an expedition in Estonia, the Danish king, facing impending defeat, witnessed a crimson flag adorned with a white cross descending from the heavens. This celestial intervention, it&#8217;s believed, led to a triumphant victory for the Danish troops.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\"style=\"padding-bottom: 60px;\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/2023\/10\/AMORE-NEWS-231011DENMARK-IMG10.jpg\" \/><\/div>\n<p class=\"side_desc_right\">Source : Wikipedia &#8211; Battle of Lyndanisse<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 0px;\">\n<div class=\"responsive_txt question_box\">\n<h5 class=\"post_second_title\">4.  Hygge and Comfort<\/h5>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 60px;\">\n<p class=\"post_second_text\">\n<div style=\"text-align: justify;\">\nAs introduced in a previously penned column titled \u201cSweden, the Land of Fika and Lagom,\u201d Sweden holds dear the concept of \u201cLagom\u201d \u2014 a word denoting \u201cjust right\u201d or \u201cadequate.\u201d It encapsulates the Swedish culture&#8217;s emphasis on a simple, balanced life in harmony. However, in Denmark, there&#8217;s \u201cHygge.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 60px;\">\n<div class=\"responsive_txt\">\n<div style=\"text-align: center;\">\n<p\n\n<p class=\"ftc888\">\n<em>&#8220;Hygge, in the Danish vernacular, alludes to concepts of \u2018comfort\u2019 and \u2018coziness.\u2019 It occupies a pivotal niche within the Danish culture and lifestyle.<br \/>\nHygge underscores relishing life in friendly environments, cherishing warm moments with friends and family, and finding solace in a book or a coffee.<br \/>\nIt&#8217;s a sentiment associated with reducing stress and augmenting life&#8217;s contentment, <br \/>\nand is often linked to ambient candle lighting, a steaming cup of tea or coffee, immersing oneself in a book, or spending quality time with loved ones.<br \/>\nBut hygge transcends the mere creation of cozy surroundings; it accentuates living in the moment and sharing it.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\" style=\"padding-bottom: 40px;\">\n<div class=\"responsive_txt\">\n<div style=\"text-align: justify;\">\n<p>Meik Wiking, the Director of the Happiness Research Institute in Denmark and the author of \u201cThe Little Book of Hygge,\u201d likens Hygge to \u2018a cup of hot chocolate by candlelight.\u2019 Just the imagery evokes an inner warmth and serenity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/2023\/10\/AMORE-NEWS-231011DENMARK-IMG12.jpg\"><\/div>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap coulumn inner100\">\n<div class=\"flex_area flex_text_left txt\">\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<p class=\"fz30 fw600 lh12\">As we conclude the story<\/p>\n<\/div>\n<\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div class=\"text_area\">\n<div class=\"responsive_txt\">\n<div style=\"text-align: justify;\">\n<p>As narrated by exchange students, the tales from Denmark felt akin to a warm embrace, as though gifting moments of precious time. The narrative imbued a sense of solace and felt like an invitation into a scene from a cinematic masterpiece. Could it be the conclusion with the notion of Hygge Life? Hygge Life seems to illuminate our wearied life journeys, offering moments that brighten our present and leave behind memories tinted with beauty. Perhaps that&#8217;s why the snow-laden winters are ardently missed in the chilly embrace of September&#8217;s autumn.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is post 3 of 3 in the series &ldquo;Staff Column(Martin Rho)&rdquo; \u201cFinntastic\u201d Finland Sweden, the Land of Fika and Lagom Denmark, the Land of Hygge Insights from Northern Europe &#8211; A Global Ward Series Part 4. Denmark&#8217;s Culture and Lifestyle Through a Nordic Perspective Columnist Martin Rho Luxury Brand Global GTM Team In my [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":20178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,1252],"tags":[],"post_series":[122],"class_list":["post-20173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspire","category-trend","post_series-122"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/AMORE-NEWS-231011DENMARK-IMG14.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=20173"}],"version-history":[{"count":5,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20173\/revisions"}],"predecessor-version":[{"id":23122,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20173\/revisions\/23122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/20178"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=20173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=20173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=20173"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=20173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}