{"id":20142,"date":"2023-10-09T11:01:55","date_gmt":"2023-10-09T02:01:55","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=20142"},"modified":"2023-10-09T11:23:54","modified_gmt":"2023-10-09T02:23:54","slug":"meet-kim-ji-hoon-the-pioneer-of-ojeje","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/meet-kim-ji-hoon-the-pioneer-of-ojeje\/","title":{"rendered":"Meet Kim Ji-hoon, the Pioneer of \u2018Ojeje\u2019"},"content":{"rendered":"<div class=\"wp-post-series-box series-403 wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-40369e65b0268b1d\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-40369e65b0268b1d\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 6 of 8 in the series <em>&ldquo;100 Hangang-daero&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/interview-with-chef-nam\/\">Interview with Chef Nam Joon-young Who Launched Hieutu, Gege, and Keebo<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/from-pho-to-hamburger-p\/\">From pho to hamburger, Park Jae-hyun, CEO of MIMIOK and Sinyongsan\u2019s Midas touch<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/interview-with-linda-lee\/\">Interview with Linda Lee, CEO of Approach, an English-style brunch place<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/meet-jeong-jaebeom-own\/\">Meet Jeong Jae-beom, owner of Yongsan-based Namyeongdon, one of Seoul&#8217;s top 3 meat restaurants<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/30-years-in-sinyongsan-a-chat-with-gil-jong-gwan-the-owner-of-delta-store\/\">30 Years in Sinyongsan: a Chat with Gil Jong-Gwan, the Owner of Delta Store<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">Meet Kim Ji-hoon, the Pioneer of \u2018Ojeje\u2019<\/span><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-meeting-seungmok-lee-and-jongwon-kim-of-travertine\/\">Meeting Seungmok Lee and Jongwon Kim of &#8216;Travertine&#8217;<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-meeting-seongja-moon-and-seongchun-son-the-owners-of-sungkwang-restaurant\/\">Meeting Seongja Moon and Seongchun Son, the owners of &#8216;Sungkwang Restaurant&#8217;<\/a><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> \n\t\/* common : S *\/ \n\t.stories_column_wrap {margin: 0; 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color:#000;font-weight:500;line-height:1.1;} \n\t.stories_column_wrap.river .responsive_txt.question_box{font-size:18px !important;color:#000;font-weight:500;line-height: 1.5 !important;}<\/p>\n<p>\t.stories_column_wrap.river .side_desc_right {color:#888 !important;font-size: 15px !important;position:absolute;bottom:0px;right:-30px;text-orientation: sideways;writing-mode: vertical-rl;}\n\t.stories_column_wrap.river .side_desc_left {color:#888 !important;font-size: 15px !important;position:absolute;bottom:0px;left:-30px;text-orientation: sideways;writing-mode: vertical-rl;}<\/p>\n<p>\t.stories_column_wrap.river .img_area{position:relative; }\n\t.stories_column_wrap.river .img_area > div {margin: 0 auto;text-align:center;}\n\t.stories_column_wrap.river .tag_area{text-align:right;}\n \t.stories_column_wrap.river .tag_area p{display:inline-block;padding:5.5px 13px;border:1px solid #000; border-radius:40px;margin-right:10px;font-size:16px;list-style:none;}\n \t.stories_column_wrap.river .flex_area{display:flex;flex-direction:row;justify-content: space-between;align-items:center;}<\/p>\n<p> \t\/**\/<\/p>\n<p>\t.onlyM {display:none !important}\n\t.onlyW {display:inline-block !important}\n\t.pd4{padding:4px 0;}\n\t.pd-t10{padding-top:10px;}\n\t.pd-t15{padding-top:15px;}\n\t.pd-b10{padding-bottom:10px;}\n\t.pd-l10{padding-left:10px;}\n\t.mg-t5{margin-top:5px !important}\n\t.mg-t10{margin-top:10px !important}\n\t.mg-t15{margin-top:15px !important}\n\t.mg-b5{margin-bottom:5px !important}\n\t.mg-b10{margin-bottom:10px !important}\n\t.mg-b15{margin-bottom:15px !important}\n\t.mg-b20{margin-bottom:20px !important}\n\t.inblock{display:inline-block;}\n\t.epilogue{padding-left:30%}<\/p>\n<p>\t@media (max-width:1300px) {<\/p>\n<p>\t}\n\t@media (max-width:1024px) {\n\t\t\/* common : S *\/ \n\t\t.stories_column_wrap.inner1020{padding:0 2%}\n\t\t.stories_column_wrap.river .responsive_txt.question_box{padding-left:0}\n\t\t.stories_column_wrap.river .img_area .side_desc_right,\n\t\t.stories_column_wrap.river .img_area .side_desc_left{position:static;margin-top:10px;text-align:center;writing-mode: horizontal-tb;}\n\t\t.epilogue{padding-left:0}\n\t\t.stories_column_wrap.river .tag_area p{margin-bottom:10px;}\n\t\t.stories_column_wrap.river .tag_area p:last-child{margin-bottom:0px;}<\/p>\n<p>\t\t.stories_column_wrap.river .flex_area{flex-direction:column;}\n\t \t.stories_column_wrap.river .flex_area.flex_text_left .text_area{width:100%}\n\t \t.stories_column_wrap.river .flex_area.flex_text_left .img_area{width:100%;margin-left:0%}<\/p>\n<p>\t \t.stories_column_wrap.river .flex_area.flex_text_right .text_area{width:100%}\n\t \t.stories_column_wrap.river .flex_area.flex_text_right .img_area{width:100%;margin-right:0%}<\/p>\n<p>\t \t.stories_column_wrap.river .flex_area.flex_text_left .img_area{background:none}\n\t\t.stories_column_wrap.river .flex_area.flex_text_left .img_area div{visibility:visible;}<\/p>\n<p>\t\t.onlyM {display:block !important}\n\t\t.onlyW {display:none !important}\n\t}\n<\/style>\n<\/p>\n<div class=\"stories_column_wrap river\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt\">\n<p class=\"fz40 fw600 lh10 ptc000\">Crafting a New Map for Tonkatsu Gourmet<\/p>\n<p class=\"fz20 pd-t10\"><strong>CEO Kim Ji-hoon<\/strong> of \u2018Ojeje\u2019<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt\">\n<p class=\"ptc999\">Nestled a level below the bustling streets, within the confines of Amorepacific, is a shop that attracts a lunchtime pilgrimage. This is \u2018Ojeje,\u2019 a bastion of Japanese Tonkatsu, which, riding the wave of acclaim as the \u2018Tonkatsu of a Lifetime,\u2019 has been expanding its frontiers from Gwanghwamun to Gangnam, Myeongdong, Hanam, and Sinyongsan. We had the pleasure of meeting Kim Ji-hoon, the maven behind \u2018Ojeje.\u2019<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river\" style=\"padding-bottom: 30px;\">\n<div class=\"img_area\">\n<div style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-1.jpg\" \/><\/div>\n<p class=\"side_desc_right\">\u2018Ojeje\u2019 at the Amorepacific Branch<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt tit\">\n<p><strong>From Jeju to Seoul, Realizing Dreams Across the Sea<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>We&#8217;re intrigued by the genesis of \u2018Ojeje.\u2019 The preparatory phase alone extended over two years, we heard.<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>Hailing from Jeju Island, I ventured to Seoul and devoted two years to crafting \u2018Ojeje.\u2019 A partner, an alumnus of a Japanese Udon school, conceptualized recipes for Udon, Soba, and Curry while I traversed between Seoul and Jeju, delving into every facet of Tonkatsu, from meat preparation to aging methods. The journey of recipe development was riddled with trials and tribulations. Even post-launch, every off day saw me at work, refining recipes. For three years, not a day of rest was in sight. <\/p>\n<p>Scouting the suitable locale was equally time-consuming. Having spent my entire life in Jeju, the geography of Seoul was uncharted territory. I connected 16 sheets of A3 paper and printed a large map of Seoul. Then, I marked all the renowned Tonkatsu and Udon establishments in Seoul. Competing with the local stalwarts seemed daunting; hence, I pinpointed areas without overlap and sought locations where the deposit was feasible. The spot that matched these criteria was our first branch near Seoul Station. Initially, it was an area devoid of restaurants or cafes, but later, we discovered there were reasons for that (laughs). Searching for artists to design our dishes, naming the restaurant, and perfecting the interior d\u00e9cor took two years.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"img_area\">\n<div class=\"flex_area pic\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-2.jpg\" \/><\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-3.jpg\" \/><\/div>\n<\/div>\n<p class=\"side_desc_right\">Handcrafted Dishes and an Array of Objets Offering a Taste of Jeju<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>What is the significance behind the name \u2018Ojeje\u2019?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>During my military service, my colleagues nicknamed me \u2018JJ\u2019 because when I wrote the address, it read \u2018Jeju-do, Jeju City.\u2019 While contemplating the restaurant&#8217;s name, this moniker surfaced. The diminutive \u2018Je Je\u2019 was prefixed with the exclamatory \u2018Oh!\u2019 to form \u2018Ojeje.\u2019 It harmonizes with Jeju&#8217;s image, and in Chinese characters, it&#8217;s written as \u6fdf\u6fdf, symbolizing \u2018Realizing Dreams Across the Sea.\u2019<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>Why Tonkatsu?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>I have a profound fondness for Tonkatsu and Udon. However, it was rare to find a place excelling in both. If the Tonkatsu was savory, the Udon was mediocre, and vice versa. The inception was the thought, \u2018What about creating a place where one can relish both Tonkatsu and Udon?\u2019 The same philosophy applied to the interior. I pondered, \u2018Given the similarity in prices, why can&#8217;t a Tonkatsu place boast an interior as elegant as an Italian restaurant?\u2019 Thus, when establishing \u2018Ojeje,\u2019 the exterior and interior were designed to be sophisticated and modern, with nature in Jeju as the motif. Every object was meticulously chosen to evoke the essence of Jeju. I believe such attention to detail has garnered positive responses. The timing was fortuitous, coinciding with the burgeoning popularity of the pink-hued Japanese Tonkatsu in the market.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"img_area\">\n<div class=\"flex_area pic\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-4.jpg\" \/><\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-5.jpg\" \/><\/div>\n<\/div>\n<p class=\"side_desc_right\">Signature Dishes of \u2018Ojeje\u2019 (Pork Cutlet &#038; Shrimp Fries, Jar Udon)<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt tit\">\n<p><strong>Crafting \u2018Ojeje Avenue\u2019 in the Heart of Seoul<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>How was the response at the opening, given its remote location?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>It took merely a week for queues to form. Given the absence of restaurants, people were curious about the place from the construction phase. After opening, many mistook it for a caf\u00e9 due to its elegant exterior, but the food brought them back, creating waitlists. With the advent of \u2018Ojeje,\u2019 numerous eateries populated this street, earning it the nickname \u2018Ojeje Avenue.\u2019 Regrettably, our Seoul Station branch closed last month due to various reasons. It was moving when nearby caf\u00e9 and restaurant owners expressed gratitude for revitalizing the area.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>Did you have any particular marketing strategies?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>Have you heard of the \u20181:300 Rule\u2019? Serve one well; they bring two, and two get four, leading one to bring 300. Conversely, a misstep with one could result in losing 300. Hence, I aimed to serve all well, continually contemplating improved customer service. Serendipitously, an influencer visited; unbeknownst to me, my hospitable service brought more influencers, naturally fostering marketing. This doesn&#8217;t exclusively pertain to influencers; they serve an office worker well and spread the word in their department, potentially bringing 300 from their company. I believe in the power of people. Luxury store staff are courteous; I always emphasize treating our dishes as luxury. That is the extent of my marketing.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"img_area\">\n<div class=\"flex_area pic\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-6.jpg\" \/><\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-7.jpg\" \/><\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-8.jpg\" \/><\/div>\n<\/div>\n<p class=\"side_desc_right\">Exterior and Interior of \u2018Ojeje\u2019 First Branch<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt tit\">\n<p><strong>Sometimes, One Needs to Have a \u2018Fa\u00e7ade\u2019 for Oneself<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>The results were successful, but preparing the restaurant for two years must have been filled with anxiety.<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>I was too young to be anxious, only twenty-eight. Youthfulness allowed me to believe in more opportunities to rise after falls. I think the younger, the faster one learns. You learn from your falls, dust off quickly, and grow. I still consider myself young, in my early thirties. Comparatively, I believe I learn faster now than I will ten years later; hence, I&#8217;m still enduring trials and errors.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>Leading a business without a break physically and mentally mustn&#8217;t have been easy.<br \/>\nHow do you manage your mentality?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>People often tell me I have a \u2018facade.\u2019 It&#8217;s not a harmful facade. Once I declare, I compel myself to uphold it. Stating, \u201cI will purchase this,\u201d drives me to work diligently to realize it. Making the effort to keep my word gets me 80% there. I&#8217;m not particularly mentally strong. I&#8217;ve cried alone at home and still harbor anxieties and pressures. This \u2018facade\u2019 is a form of self-motivation that I tell myself to push me forward.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>Was there a belief you held onto during difficult times in business?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>It&#8217;s the mindset of \u2018not losing people.\u2019 Initially, I believed knowing many in the industry was vital for business, more so as I came from Jeju Island. Early on, I avidly networked until I pondered, \u2018Who truly matters to me?.\u2019 Those who supported and encouraged me were my employees. I couldn&#8217;t have come this far alone. Since then, I&#8217;ve devoted most of my time to my employees, enhancing communication, exercising together, and volunteering monthly. Even during the hardships of the pandemic, I refrained from staff reduction. My sense of responsibility towards my employees might be enabling me to continue.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"img_area\">\n<div class=\"flex_area pic\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-9.jpg\" \/><\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-10.jpg\" \/><\/div>\n<\/div>\n<p class=\"side_desc_right\">Blending Athletics with Volunteering \u2013 Team \u2018Ojeje\u2019<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt tit\">\n<p><strong>In the realm of work, everyone is a \u2018pro.\u2019<\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>What is something you consistently do to improve your work?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>I tend to invest heavily in experiences. While money can disappear, experiences stay with you for a lifetime. Especially in the F&#038;B industry, I believe one must extensively dine out, observe, and experience. When I visit a restaurant, I meticulously analyze why the establishment is located there, why it draws customers, and the rationale behind its menu composition and interior design. What I observe and feel is constantly referenced to bring changes to \u2018Ojeje&#8217;s\u2019 menu and interior, which seems to be the reason behind its ceaseless growth.<\/p>\n<p>Another habit is watching videos, as my concentration levels aren&#8217;t conducive to reading books. Instead of reading, I decided to watch one good video every day, dedicating at least 30 minutes during my commute to content ranging from self-development to real estate and economics, irrespective of the field. Though just 30 minutes daily, it adds richness over a year.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>Is there a memorable customer among Amorepacific employees?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>A customer who visited daily without fail for the first two weeks after the opening remains vivid in my memory. She expressed her gratitude for having our store here. Additionally, while not an employee, I am a massive fan of David Chipperfield, the architect who designed the Amorepacific building. While setting up shop, I dreamt that should Chipperfield ever revisit the Amore building, he&#8217;d admire \u2018Ojeje.\u2019<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"img_area\">\n<div class=\"flex_area pic\" style=\"text-align: center;\">\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-11.jpg\" \/><\/div>\n<p><br class=\"onlyM\" \/><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/stories.amorepacific.com\/wp-content\/uploads\/2023\/09\/2023-09-26-river100-ojj-12.jpg\" \/><\/div>\n<\/div>\n<p class=\"side_desc_right\">Inside Amorepacific Location, the Elegance of \u2018Ojeje\u2019 Shines Through<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river inner1020\" style=\"padding-bottom: 30px;\">\n<div class=\"responsive_txt question_box pd-b10\">\n<p><strong>What are your future goals?<\/strong><\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>I wish to continue working while embracing new genres and challenges. A pro soccer player doesn&#8217;t retire upon signing a 10-billion-won contract but runs harder to improve; I see myself as a \u2018pro.\u2019 The journey has only just begun with \u2018Ojeje.\u2019 There is still much I want to achieve and excel in. Currently, I&#8217;m preparing a restaurant in Jeju. Starting with Jeju cuisine, I want to continue showcasing what I am truly good at.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river epilogue\">\n<div class=\"responsive_txt pd-b10\">\n<p>epilogue<\/p>\n<\/div>\n<div class=\"responsive_txt\">\n<p>CEO Kim Ji-hoon, who has tirelessly run towards creating a utopia of flavors satisfying all senses, raises anticipation for what \u2018life-changing food\u2019 he will introduce next.<\/p>\n<\/div>\n<\/div>\n<div class=\"stories_column_wrap river\">\n<div class=\"responsive_txt tag_area\">\n<p>Interview <span class=\"fw600\">Shin Hye-won<\/span><\/p>\n<p>Photos <span class=\"fw600\">Goldenimageshouse<\/span><\/p>\n<p>Planning <span class=\"fw600\">Amorepacific Communications Team<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is post 6 of 8 in the series &ldquo;100 Hangang-daero&rdquo; Interview with Chef Nam Joon-young Who Launched Hieutu, Gege, and Keebo From pho to hamburger, Park Jae-hyun, CEO of MIMIOK and Sinyongsan\u2019s Midas touch Interview with Linda Lee, CEO of Approach, an English-style brunch place Meet Jeong Jae-beom, owner of Yongsan-based Namyeongdon, one of [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":20156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,1252],"tags":[],"post_series":[136],"class_list":["post-20142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspire","category-trend","post_series-136"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/2023-09-26-river100-ojj-1024x902-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=20142"}],"version-history":[{"count":4,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20142\/revisions"}],"predecessor-version":[{"id":20176,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20142\/revisions\/20176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/20156"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=20142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=20142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=20142"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=20142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}