{"id":20024,"date":"2023-06-23T15:43:38","date_gmt":"2023-06-23T06:43:38","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=20024"},"modified":"2025-03-06T16:23:47","modified_gmt":"2025-03-06T07:23:47","slug":"lets-open-the-new-age-of-discovery-with-team-amores-pioneering-spirit","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/lets-open-the-new-age-of-discovery-with-team-amores-pioneering-spirit\/","title":{"rendered":"Let\u2019s Open the New \u2018Age of Discovery\u2019 with Team Amore\u2019s Pioneering Spirit"},"content":{"rendered":"<div class=\"wp-post-series-box series-ceomessageen wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-ceomessageen69d6b1c96073f\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-ceomessageen69d6b1c96073f\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 1 of 2 in the series <em>&ldquo;CEO Insight&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">Let\u2019s Open the New \u2018Age of Discovery\u2019 with Team Amore\u2019s Pioneering Spirit<\/span><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-true-strength-lies-in-dynamic-motion\/\">True Strength Lies in Dynamic Motion<\/a><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<p><style type=\"text\/css\">\n\t\/* common : S *\/<\/p>\n<p>\t.responsive_column_wrap {<br \/>\nmargin: 0;<br \/>\nmax-width: 900px;<br \/>\nmargin-left: auto;<br \/>\nmargin-right: auto;<br \/>\npadding-bottom: 100px;<br \/>\nfont-size: 17px;<br \/>\ncolor: #555;<br \/>\nline-height: 1.65;<br \/>\nword-break: keep-all;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap.zh {<br 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{<br \/>\ntext-align: center;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .inner30 {<br \/>\nmargin-left: 30px;<br \/>\nmargin-right: 30px;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .inner50 {<br \/>\nmargin-left: 50px;<br \/>\nmargin-right: 50px;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .hash_text {<br \/>\nfont-size: 18px;<br \/>\nfont-weight: 600;<br \/>\nletter-spacing: -0.02em;<br \/>\ncolor: #111;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .star {<br \/>\ncolor: #30abde;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .img_area>div {<br \/>\nmargin: 0 auto;<br \/>\ntext-align: center;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .img_area .img_desc {<br \/>\ndisplay: block;<br \/>\nmargin-top: 10px;<br \/>\nfont-size: 18px;<br \/>\ntext-align: center;<br \/>\ncolor: #555;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .box_area {<br \/>\nmargin: 0 30px;<br \/>\npadding: 30px;<br \/>\nborder: 1px solid #c0c0c0;<br \/>\nbox-sizing: border-box;<br \/>\nline-height: 1.7;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .source_area {<br \/>\nmargin: 0 30px;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .source_area .box_in {<br \/>\nborder-top: 1px solid #999;<br \/>\npadding-top: 5px;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .video_area {<br \/>\nposition: relative;<br \/>\n}<\/p>\n<p>\t.responsive_column_wrap .video_area iframe {<br \/>\nposition: absolute;<br \/>\ntop: 0;<br \/>\nleft: 0;<br \/>\nwidth: 100%;<br \/>\nheight: 100%;<br \/>\n}<br \/>\n\/* common : E *\/<\/p>\n<p>\t.responsive_column_wrap .sec_tit::before {<br \/>\ncontent: '';<br \/>\ndisplay: block;<br \/>\nwidth: 50px;<br \/>\nheight: 40px;<br \/>\nmargin: 0 auto;<br \/>\nbackground: url('https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/674071bd-7037-4cf2-9481-792bdb938212.jpg') no-repeat center \/ cover;<br \/>\n}<\/p>\n<p>\t@media (max-width:768px) {<br \/>\n\/* common : S *\/<br \/>\n.responsive_column_wrap {<br \/>\npadding-bottom: 50px;<br \/>\n}<br \/>\n.responsive_column_wrap .inner30,<br \/>\n.responsive_column_wrap .inner50 {<br \/>\nmargin-left: 0;<br \/>\nmargin-right: 0;<br \/>\n}<br \/>\n.responsive_column_wrap .img_area .img_desc {<br \/>\nfont-size: 14px;<br \/>\n}<br \/>\n.responsive_column_wrap .box_area {<br \/>\nmargin: 0;<br \/>\npadding: 15px;<br \/>\n}<br \/>\n.responsive_column_wrap .source_area {<br \/>\nmargin: 0;<br \/>\n}<br \/>\n.responsive_column_wrap .source_area .box_in {<br \/>\npadding-top: 2px;<br \/>\n}<br \/>\n\/* common : E *\/<br \/>\n}<br \/>\n<\/style>\n<\/p>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_area\">\n<div><img decoding=\"async\" class=\"onlyW\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/6e79e987-9a16-44ca-90ad-617bd57936e2.jpg\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" class=\"onlyM\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/560360c6-8bc2-41ad-a2ce-66fcba8b5d8d.jpg\" alt=\"\" \/><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">BY23 is coming to an end. I applaud Team Amore\u2019s hard work that has been put into building the company\u2019s brand so far. I imagine that everyone is already busy planning for the coming year. With BY24 just around the corner, I wanted to explore with you<br \/>\nthe preparations we need to make for the next year, through the great stories that changed the history of mankind.<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">\n<div class=\"sec_tit taC fz20 c111 fw600\"><em class=\"ptc01\">Explorers Who Changed the Course of History with \u2018Pioneering Spirit\u2019<\/em><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\nIt\u2019s often told that Europe would not have become Europe today without the Age of Discovery. Before the Age of Discovery, medieval Europeans believed that the earth was flat and that ships sailing beyond the Mediterranean Sea would fall off a cliff.<br \/>\nAround the 15th Century, however, explorers with pioneering spirit from Western European countries, such as Portugal and Spain, set out to discover new sea routes and new lands. We call this period the Age of Discovery.<\/p>\n<p>\nThe first person to lead Portugal as a maritime power was Prince Henrique. Also known as the \u201cPrince Henry the Navigator,\u201d he captured Ceuta, a key point on the way from the Mediterranean to the Atlantic Ocean, and established a navigation research<br \/>\ninstitute in Sagres, the southwestern tip of Europe, thereby laying the foundation for advancing into the sea. Vasco da Gama was the first explorer who realized Henry&#8217;s dream of advancing on the great seas. When the Ottoman Empire took control of Constantinople,<br \/>\nmaking the trade with India difficult, Vasco da Gama pioneered the first Indian route through the Atlantic Ocean and the southern coast of Africa, endowing Portugal much prosperity.<\/p>\n<p>\nAfter Vasco da Gama, there was Cabral. Drifting in a storm while sailing Vasco da Gama\u2019s route, Cabral discovered Brazil by accident. It was also then that he discovered the faster route to reach India from Brazil through the Cape of Good Hope. Spain<br \/>\nwas also an active participant of this Age. Under the auspices of Queen Isabella of Spain, Columbus sailed west to discover the Americas. Magellan also pioneered a route to South America with the support of Spain and came to discover a peaceful sea<br \/>\nnever witnessed before. He named the sea the Pacific (\u592a\u5e73\u6d0b).<\/p>\n<p>\nThese explorers reshaped trade and seized new opportunities by throwing themselves into new possibilities. Similar to these explorers, we are currently experiencing a great paradigm shift.<br \/>\n<span class=\"underL fw600\">As these explorers have done before, we should boldly throw ourselves into new possibilities and reach out to the expanse ocean of opportunities.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"img_area\">\n<div><img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/59456c16-23a4-4ccf-aae5-813f29ca2b0a.jpg\" \/><\/p>\n<p class=\"img_desc\"><span style=\"font-size: 16px;\">\u2018Prince Henry the Navigator and the Navigation Institute in Sagres\u2019<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">\n<div class=\"sec_tit taC fz20 c111 fw600\"><em class=\"ptc01\">What is expected of us to open the new \u2018Age of Discovery\u2019 of Beauty<\/em><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\nThough we benefited much from Hallyu (Korean Wave) before the pandemic, we were not able to turn that opportunity into our strength. We grew accustomed to our success brought about by Hallyu and did not push ourselves enough to produce innovative products<br \/>\nand contents, which would have added to our strength. Notwithstanding what we have missed, now we have the opportunity to examine ourselves thoroughly in order to make better preparations for a farther future. Markets of great opportunities are unfolding<br \/>\nbefore our eyes.<\/p>\n<p>\nOur US branch, which has not exceeded $100 million in sales for a long time, is looking at $300 million BY24. Laneige alone is expected to exceed $200 million in sales. We discovered \u2018new lands(\u65b0\u5927\u5730)\u2019 in the US: Amazon and Sephora. Through Amazon, we<br \/>\nare not only reaching out to the US but also to European countries, such as the UK. Through Sephora in the US, we are expanding our reach to Canada, Australia, and the Middle East.<\/p>\n<p>\nWe are also seeing new opportunities in Japan, where we have continued to sow seeds of hard work since the 70\u2019s. With the Korean culture rising in popularity, we would be able to reap much from introducing Hera and Aestura in Japan. We expect new opportunities<br \/>\nin Taiwan and Thailand as well, countries of which distribution environments and trends resemble those of Japan. It is noteworthy that Thailand currently has the fastest growth rate among the ASEAN countries. Also, markets in Vietnam and Indonesia should<br \/>\nnot be overlooked.<\/p>\n<p>\nChinese market is still very important. We should not attribute our slow growth in China to external factors. Instead, we should ask ourselves what we could do better to satisfy Chinese market and customers. \u2018Osstem Implant,\u2019 albeit being a Korean<br \/>\ncompany, is growing much faster in China than in Korea. Though it suffered financial difficulties at one time, Osstem Implant achieved an average annual growth rate of nearly 40% by targeting the local market with irreplaceable products. In 2022, it<br \/>\nexceeded 1 trillion won in sales. Likewise, we should rise to the challenges in China by introducing our very own irreplaceable products.<\/p>\n<p>\nStories from the Age of Discovery teach us that steps to overcome difficulties, be they small or great, add up to opening a whole new world.<br \/>\n<span class=\"underL fw600\">Therefore, we should boldly face the new paradigm shift, discover new opportunities within it, and rise to the challenges.<\/span><br \/>\nWe should work hard to deliver a stronger brand, more innovative products, and more attractive contents.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">BY24 should be the turning point. We should break ourselves from the glorious days of the past and instead, should devote our undivided attention to right now and what lies ahead.<br \/>\n<span class=\"underL fw600\">This is the Age of Discovery again, where only those rising to new challenges thrive.<\/span><br \/>\nThe company will always be there to support your bold steps. Like a pod of killer whales, let\u2019s venture into the ocean with unparalleled teamwork. Dream big,<br \/>\nNew Beauty!<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BY23 is coming to an end. I applaud Team Amore\u2019s hard work that has been put into building the company\u2019s brand so far. I imagine that everyone is already busy planning for the coming year. With BY24 just around the corner, I wanted to explore with you the preparations we need to make for the next year, through the great stories that changed the history of mankind.<\/p>\n","protected":false},"author":8,"featured_media":20027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,20],"tags":[],"post_series":[1250],"class_list":["post-20024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceomessage","category-listen","post_series-ceomessageen"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/9d4a7656-b655-41d8-bc43-53702558c55e.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=20024"}],"version-history":[{"count":5,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20024\/revisions"}],"predecessor-version":[{"id":23125,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/20024\/revisions\/23125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/20027"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=20024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=20024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=20024"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=20024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}