{"id":19999,"date":"2023-06-26T15:25:28","date_gmt":"2023-06-26T06:25:28","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=19999"},"modified":"2024-08-13T10:29:38","modified_gmt":"2024-08-13T01:29:38","slug":"the-evolution-of-sunscreen-in-2023-how-far-have-we-come","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/the-evolution-of-sunscreen-in-2023-how-far-have-we-come\/","title":{"rendered":"The Evolution of Sunscreen in 2023: How Far Have We Come?"},"content":{"rendered":"<style type=\"text\/css\">\n\tbody {\n\t\tfont-family: NanumGothic, \"Malgun Gothic\", Dotum;\n\t}<\/p>\n<p>\t.responsive_imgarea {\n\t\tmargin: 0 auto;\n\t}<\/p>\n<p>\t.responsive_column_wrap {\n\t\tmax-width: 800px;\n\t\tmargin: 0 auto !important;\n\t}<\/p>\n<p>\t.responsive_column_wrap.full_wrap {\n\t\tmax-width: 100%;\n\t}<\/p>\n<p>\t.responsive_txt {\n\t\tcolor: #555;\n\t\tfont-size: 17px !important;\n\t}<\/p>\n<p>\t.responsive_txt.tit {\n\t\tfont-size: 34px !important;\n\t\tcolor: #8c5a37;\n\t\tfont-weight: 600;\n\t\tline-height: 1.1;\n\t}<\/p>\n<p>\t.responsive_txt.left_border_box {\n\t\tpadding-left: 20px;\n\t\tborder-left: 2px solid #ccc;\n\t\tfont-size: 18px !important;\n\t\tcolor: #131f66;\n\t\tfont-weight: 500;\n\t\tline-height: 1.5 !important;\n\t}<\/p>\n<p>\t.responsive_column_wrap.full_wrap {\n\t\tmax-width: 100%;\n\t\tpadding: 50px 0;\n\t\tbackground: #f2f2f2;\n\t}<\/p>\n<p>\t.responsive_column_wrap.full_wrap .responsive_txt {\n\t\tmax-width: 790px;\n\t\tmargin: 0px auto;\n\t\tpadding: 0 20px;\n\t\tline-height: 1.5 !important;\n\t\tcolor: #888;\n\t}<\/p>\n<p>\t.img_box {\n\t\ttext-align: center;\n\t}<\/p>\n<p>\t.img_box img {\n\t\twidth: 100%;\n\t}<\/p>\n<p>\t.img_box>div {\n\t\tmargin: 0 auto;\n\t}<\/p>\n<p>\t.img_box>div>p {\n\t\tmargin-top: 12px;\n\t\tcolor: #888 !important;\n\t\tfont-size: 12px !important;\n\t\ttext-align: center !important;\n\t\tline-height: 1.5 !important;\n\t\tbackground: #fff;\n\t}<\/p>\n<p>\t.img_box>div>p.img_desc {\n\t\tmargin-top: 0;\n\t\tpadding: 3px 0;\n\t\tbackground: #999999;\n\t\tcolor: #fff !important;\n\t\t;\n\t}<\/p>\n<p>\t.img_box.flex {\n\t\tmax-width: 800px;\n\t\tmargin: 0 auto;\n\t\tdisplay: flex;\n\t\tjustify-content: space-between;\n\t\talign-items: flex-start;\n\t}<\/p>\n<p>\t.video_area {\n\t\tposition: relative;\n\t}<\/p>\n<p>\t.video_area iframe {\n\t\tposition: absolute;\n\t\ttop: 0;\n\t\tleft: 0;\n\t\twidth: 100%;\n\t\theight: 100%;\n\t}<\/p>\n<p>\t.video_area .img_desc {\n\t\tdisplay: block;\n\t\tmargin-top: 10px;\n\t\tfont-size: 12px;\n\t\ttext-align: center;\n\t\tcolor: #888;\n\t}<\/p>\n<p>\t.pd4 {\n\t\tpadding: 4px 0;\n\t}<\/p>\n<p>\t.fw500 {\n\t\tfont-weight: 500;\n\t}<\/p>\n<p>\t.fw600 {\n\t\tfont-weight: 600;\n\t}<\/p>\n<p>\t.fs14 {\n\t\tfont-size: 14px !important;\n\t}<\/p>\n<p>\t.gray {\n\t\tcolor: #888888 !important;\n\t\tword-break: break-all;\n\t}<\/p>\n<p>\t.blue {\n\t\tcolor: #002aff;\n\t}<\/p>\n<p>\t.inblock {\n\t\tdisplay: inline-block;\n\t}<\/p>\n<p>\t.underL {\n\t\ttext-decoration: underline;\n\t}<\/p>\n<p>\t.onlyW {\n\t\tdisplay: block !important;\n\t}<\/p>\n<p>\t.onlyM {\n\t\tdisplay: none !important;\n\t}<\/p>\n<p>\t@media (max-width:768px) {\n\t\t.responsive_txt {\n\t\t\tmargin: 0;\n\t\t}\n\t\t.onlyW {\n\t\t\tdisplay: none !important;\n\t\t}\n\t\t.onlyM {\n\t\t\tdisplay: block !important;\n\t\t}\n\t}<\/p>\n<p>\t@media (max-width:500px) {}\n<\/style>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:800px;\" class=\"onlyW\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/0a9bb269-6a45-487c-8edd-b872c5bd9780.jpg\"><\/p><\/div>\n<div class=\"onlyM\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/cbe83d44-f51d-4fec-bf48-fea3349ef37e.jpg\"><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> As summer descends upon us this June, both the temperatures and ultraviolet (UV) indices are on a steep rise. Likewise, this surge forecasts a wave of individuals prudently selecting and applying sunscreens to safeguard their skin. Interestingly, South<br \/>\n\t\tKorea&#8217;s venture into the sunscreen market traces back to 1959 with the launch of the ABC Parasol Cream by Pacific Chemical, a predecessor of Amorepacific. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"video_area\">\n\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/11832715-c6aa-42ff-81f6-3b412eca15fa.jpg\" alt=\"\ube44\ub514\uc624\uc601\uc5ed\"><\/p>\n<p>\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YYZZPkveuTw\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\t<\/div>\n<div class=\"img_box\" style=\"max-width:800px;margin: 0 auto;\">\n<div>\n<p>\u25b2 Diving into the Origins of Sunscreen: A Look Back at its History (ft. Amorepacific) | AJUTV Snapshots<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\">The ABC Parasol Cream, originally marketed as a \u201ccream that spares you the parasol,\u201d was a pioneering summer staple, conceived at a time when sunscreens were an unfamiliar concept. So, how far has the trailblazing ABC Parasol Cream come in its evolution?<br \/>\n\t\tLet&#8217;s delve into this fascinating journey.<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box\">Endorsed by Employees: The Power of Tone-Up Sunscreen<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\">The renowned UK-based \u2018Cosmetic Business\u2019 has singled out the \u2018beautification\u2019 of sun care products as this year&#8217;s pivotal trend.* This represents a leap in the evolution of sunscreens from merely offering UV protection to functioning as both skincare<br \/>\n\t\tand base makeup. Notably, the \u2018tone-up\u2019 feature, designed to brighten one&#8217;s complexion, is increasingly dominating the sun care market. Convenient for \u2018No Foundation\u2019 makeup or as a primer, it&#8217;s especially practical during the sweltering summer months,<br \/>\n\t\twhen makeup is prone to melting off. Among the varied offerings, HERA&#8217;s UV Protector Tone Up distinctly shines.<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\" style=\"max-width:430px;margin: 0 auto;\">\n<div>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/7e8c27f9-4257-4f9f-b910-d6ced0765488.jpg\"><\/p>\n<p>\u25b2 HERA UV Protector Tone-Up SPF50+\/PA++++ 50ml<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\">\n\t\t<span class=\"underL fw600\">Sweeping the top spots in three distinct categories<br \/>\n\t\t\t<sup>**<\/sup><br \/>\n\t\t<\/span><br \/>\n\t\tin our internal data rankings, this product boasts an impressive record. It has maintained its position as<br \/>\n\t\t<span style=\"font-weight: bold; text-decoration-line: underline;\">the top-selling domestic sun care product for 17 consecutive years***, with cumulative sales exceeding an impressive 1 million units<\/span><br \/>\n\t\t. True to its name, the UV Protector Tone Up centers around the \u2018tone-up\u2019 feature. Infused with Melasolv\u2122, it<br \/>\n\t\tcurbs the production of melanin, enabling brightening care without leaving any white cast. With its incorporation of brightening ingredients, it promises more than mere transient tone-up effects, delivering lasting results. By effectively straddling<br \/>\n\t\tthe lines between skincare and makeup categories, it exemplifies the rising \u2018skip-care\u2019 trend. Consumers have applauded its comprehensive skin enhancement benefits, noting a visible increase in skin radiance and brightness. Moreover, its smooth application<br \/>\n\t\tand non-sticky finish \u2014 key traits of a hybrid sunscreen \u2014 make it an apt choice in catering to today&#8217;s discerning sunscreen needs.\n\t<\/div>\n<\/div>\n<div class=\"responsive_column_wrap onlyW\">\n<div class=\"img_box flex\" style=\"max-width:681px;\">\n<div style=\"width:50%;max-width:336px;\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/e69c2f44-435d-42fd-97e7-8abf5bfe3d3b.jpg\"><\/p>\n<p>\u25b2 Sulwhasoo Wise Brightening Multi Protector SPF50+\/PA++++ 50ml<\/p>\n<\/p><\/div>\n<div style=\"width:50%;max-width:336px; margin-left:5px !important;\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/89a3c352-2e3c-47ad-aa5a-afe638a3a064.jpg\"><\/p>\n<p>\u25b2 HANYUL White Chrysanthemum Radiance Sunscreen SPF50+\/PA++++ 70ml<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> Both Sulwhasoo&#8217;s Wise Brightening Multi Protector and HANYUL&#8217;s White Chrysanthemum Radiance Sunscreen highlight tone-enhancement and brightening properties in their sunscreen offerings. The Wise Brightening Multi Protector from Sulwhasoo not only refines<br \/>\n\t\tand harmonizes lackluster skin tones, but it also boasts an anti-pollution function (with fine dust and blue light blocking capabilities &#8211; unique to product No. 2) that calms skin irritated by ultraviolet rays and heat. This product forms a triple protective<br \/>\n\t\tlayer with its diversity demonstrated by the choice of two variants, a hydrating type No. 1 and a fresh texture type No. 2.<\/p>\n<p>\t\tIn contrast, HANYUL&#8217;s White Chrysanthemum Radiance Sunscreen is so exceptional at creating a subtle radiance and skin-brightening effect that it&#8217;s affectionately known as the \u2018LED Sunscreen.\u2019 Its distinguishing features include a delicate floral fragrance<br \/>\n\t\tand a generous 70ml capacity compared to other brands. With a<br \/>\n\t\t<span class=\"underL fw600\">track record of more than 850,000 units sold, it&#8217;s making a strong bid for supremacy in the tone-up sunscreen market.<\/span>\n\t<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div style=\"width:100%; height:1px; background:rgba(0,0,0,0.2);\"><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\">\n\t\t<span class=\"gray fs14\"><br \/>\n\t\t\t<sup>*<\/sup><br \/>\n\t\t\thttps:\/\/www.beautynury.com\/news\/view\/101572\/cat\/10<br \/>\n\t\t<\/span><br \/>\n\t\t<\/p>\n<p>\t\t<span class=\"gray fs14\"><br \/>\n\t\t\t<sup>**<\/sup><br \/>\n\t\t\tThe most purchased product by the integrated members of Amorepacific Beauty Point, the product most frequently repurchased by the integrated members of Amorepacific Beauty Point, and the top-rated sunscreen product bought by employees out<br \/>\n\t\t\tof pocket.<br \/>\n\t\t<\/span><br \/>\n\t\t<\/p>\n<p>\t\t<span class=\"gray fs14\"><br \/>\n\t\t\t<sup>***<\/sup><br \/>\n\t\t\tKantar Panel&#8217;s top domestic sun care brand (as of 2006 to 3Q, 2022).<br \/>\n\t\t<\/span>\n\t<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box\">An Impressive Effect that Encourages Repurchase: Anti-Aging Sunscreen<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\">You&#8217;ve likely heard many times that diligent application of sunscreen is a crucial step to help prevent aging. This means that sunscreens inherently serve as primary anti-aging products that safeguard skin from photoaging. There&#8217;s now an upgraded product<br \/>\n\t\ton the market that also addresses signs of aging, namely, IOPE&#8217;s UV Shield Essential Sun Protector.<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\" style=\"max-width:430px;margin: 0 auto;\">\n<div>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/97696d85-1902-40bf-aeee-15f55118069c.jpg\"><\/p>\n<p>\u25b2 IOPE&#8217;s UV Shield Essential Sun Protector SPF50+\/PA++++ 50ml \/ UV Shield Outdoor Sun Patch<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> Rich in antioxidants, including ferulic acid and Vitamin E, our product addresses the visible signs of aging, infuses the skin with antioxidant energy, and shields it from the major contributors to skin aging, namely UVA, UVB, blue light, and fine dust.<br \/>\n\t\tThe \u2018Post-on\u2019 component, a proprietary formulation currently under patent review, helps to keep fine dust from adhering to the skin while sustaining a soft texture, thereby elevating the user experience. Due to the rigorous approval process for anti-aging<br \/>\n\t\tclaims, it is not easy to find products and brands with proprietary anti-aging ingredients and technologies, underscoring the distinctive value of our product. It resonates with customers through keywords like #Smooth_Outside_Moisturizing_Inside, #Non-sticky_Sunscreen,<br \/>\n\t\tand #Antioxidant_Sunscreen, and has even<br \/>\n\t\t<span style=\"font-weight: bold; text-decoration-line: underline;\">achieved second place among the items most frequently \u2018repurchased\u2019 by Amorepacific&#8217;s integrated customers<\/span><br \/>\n\t\t.<\/p>\n<p>\t\tOur UV Shield Outdoor Sun Patch, an ideal choice for outdoor activities or pre-vacation care, is part of the same UV Shield line. This provides convenient sun protection wherever you may be. It&#8217;s noteworthy how such a diverse range of new sunscreen<br \/>\n\t\ttypes is appearing on the market, catering to varied consumer lifestyles.\n\t<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box\"> Captivating Even the Grooming Enthusiasts: The Organic Moisturizing Sunscreen <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\">As observed, consumers lean towards multi-care sunscreens. What additional features might they desire? According to a Beauty+ magazine survey, \u2018moisturizing\u2019 tops the list, garnering 39.4% of responses.<br \/>\n\t\t<sup>*<\/sup>\n\t<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\" style=\"max-width:683px;margin: 0 auto;\">\n<div>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/d3548e4b-8205-494a-ae5c-fb476d8f47c1.jpg\"><\/p>\n<p>\u25b2 Image source &#8211; Beauty+ magazine site, Period: March 7th to 15th, Survey participants: 132 females aged 20-40<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> Common reasons cited for not applying sunscreen include an uncomfortable, rigid feeling upon application and an excessively oily texture that leads to stickiness, breakouts, or a white cast. Addressing these concerns broadly equates to providing ample<br \/>\n\t\tmoisturization. innisfree&#8217;s Hyaluron Moist Sunscreen has won widespread consumer appreciation for its exceptional hydrating properties.<\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\" style=\"max-width:430px;margin: 0 auto;\">\n<div>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/70e0f360-5de1-41d3-bec5-7af1a1f4f2f0.jpg\"><\/p>\n<p>\u25b2 innisfree Hyaluron Moist Sunscreen SPF50+\/PA++++ 50ml<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> Our product formula, brimming with eight variants of hyaluronic acid and roughly 71%<br \/>\n\t\t<sup>**<\/sup><br \/>\n\t\tmoisture essence, is akin to a hydrating skincare product and ideally suited for dry skin. It is an organically derived sunscreen offering light, fresh absorption allowing for frequent reapplication without any residue or white cast. It has<br \/>\n\t\tbeen given various nicknames, such as #Moisture_Sunscreen and #Hyaluro_Moist_Sunscreen, and interestingly, it&#8217;s the<br \/>\n\t\t<span class=\"underL fw600\">the top-purchased product among men,<\/span><br \/>\n\t\twho notably steer clear of sticky or dense applications.<\/p>\n<p>\t\tEven sunscreens must heed the \u2018Conscious Beauty\u2019 trend. Several chemical constituents utilized in sunscreens, such as oxybenzone and octinoxate, can negatively impact marine life and devastate coral ecosystems. Concerning the ocean&#8217;s coral reefs, this<br \/>\n\t\tproduct embodies an environmentally friendly sunscreen, utilizing a reef-friendly formula, recycled tubes, plastic caps, and FSC-certified paper packaging printed with soy ink. If you aim to safeguard both your skin and the environment, this product<br \/>\n\t\tpresents an excellent choice.\n\t<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\" style=\"max-width:445px;margin: 0 auto;\">\n<div>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/d9569bab-82bc-4331-83c8-c1e4e2bdcf8e.jpg\"><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> How have you perceived the sunscreen evolution propelled by the ABC Parasol Cream? Applying sunscreen is no longer an option; it is an absolute necessity. Now that the pressing question is \u2018Which sunscreen should I apply?,\u2019 endeavor to find a suitable<br \/>\n\t\tproduct among the array of sunscreens mentioned earlier, and cultivate a daily skincare routine. You may find that a diverse array of skin issues can be addressed just by choosing the right sunscreen.\ud83d\ude0a <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div style=\"width:100%; height:1px; background:rgba(0,0,0,0.2);\"><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\">\n\t\t<span class=\"gray fs14\"><br \/>\n\t\t\t<sup>*<\/sup><br \/>\n\t\t\thttps:\/\/post.naver.com\/viewer\/postView.naver?volumeNo=35698266&#038;memberNo=33168218&#038;vType=VERTICAL<br \/>\n\t\t<\/span><br \/>\n\t\t<\/p>\n<p>\t\t<span class=\"gray fs14\"><br \/>\n\t\t\t<sup>**<\/sup><br \/>\n\t\t\tThe total ingredients comprise roughly 71.96% purified water, propanediol, glycerin, butylene glycol, 1,2-hexanediol, and pentylene glycol.<br \/>\n\t\t<\/span>\n\t<\/div>\n<\/div>\n<div class=\"responsive_column_wrap full_wrap\">\n<div class=\"responsive_txt\">\n\t\t<span class=\"fw500\">Data source :<\/span><br \/>\n\t\tproducts incorporating \u2018Sun Care\u2019 in the subcategory name \/ based on Amorepacific&#8217;s integrated membership base.<br \/>\n\t\t<\/p>\n<p>\t\t<span class=\"fw500\">Data collection period :<\/span><br \/>\n\t\tfrom June 1, 2022, to May 31, 2023<br \/>\n\t\t<\/p>\n<p>\t\t<span class=\"fw500\">Image source :<\/span><br \/>\n\t\tAmore Mall, Getty Image<br \/>\n\t\t<\/p>\n<p>\t\t<span class=\"fw500\">Data provided by :<\/span><br \/>\n\t\tAmorepacific Data Marketing Team<br \/>\n\t\t<\/p>\n<p>\t\t<span class=\"fw500\">Production supervised by :<\/span><br \/>\n\t\tAmorepacific Communication Team<\/p>\n<p>\t\t<span class=\"fw500\">* All interviews and manuscripts are copyrighted by News Square.<\/span>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As summer descends upon us this June, both the temperatures and ultraviolet (UV) indices are on a steep rise. Likewise, this surge forecasts a wave of individuals prudently selecting and applying sunscreens to safeguard their skin. Interestingly, South Korea&#8217;s venture into the sunscreen market traces back to 1959 with the launch of the ABC Parasol Cream by Pacific Chemical, a predecessor of Amorepacific.<\/p>\n","protected":false},"author":8,"featured_media":20003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"post_series":[],"class_list":["post-19999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-beauty"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/2971ccbc-fe6a-46d7-8381-404ee28739f2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=19999"}],"version-history":[{"count":8,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19999\/revisions"}],"predecessor-version":[{"id":20075,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19999\/revisions\/20075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/20003"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=19999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=19999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=19999"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=19999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}