{"id":19894,"date":"2023-07-05T09:31:15","date_gmt":"2023-07-05T00:31:15","guid":{"rendered":"https:\/\/dev.stories.amorepacific.com\/en\/?p=19894"},"modified":"2024-08-13T10:29:38","modified_gmt":"2024-08-13T01:29:38","slug":"the-resurgence-of-packaging","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/the-resurgence-of-packaging\/","title":{"rendered":"The Resurgence of Packaging"},"content":{"rendered":"<div class=\"wp-post-series-box series-416 wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-41669e62f7186171\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-41669e62f7186171\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 2 of 2 in the series <em>&ldquo;Staff Column(Lee Chankyu)&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/the-packaging-diet\/\">The Packaging Diet<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">The Resurgence of Packaging<\/span><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\">\n\t\/* common : S *\/<\/p>\n<p>\t.responsive_column_wrap {\n\t\tmargin: 0;\n\t\tmax-width: 900px;\n\t\tmargin-left: auto;\n\t\tmargin-right: auto;\n\t\tpadding-bottom: 100px;\n\t\tfont-size: 17px;\n\t\tcolor: #555;\n\t\tline-height: 1.65;\n\t\tword-break: keep-all;\n\t}<\/p>\n<p>\t.responsive_column_wrap.zh {\n\t\tword-break: break-all !important;\n\t}<\/p>\n<p>\t.responsive_column_wrap span {\n\t\tmargin: 0;\n\t}<\/p>\n<p>\t.responsive_column_wrap .fw600 {\n\t\tfont-weight: 600;\n\t}<\/p>\n<p>\t.responsive_column_wrap .c111 {\n\t\tcolor: #111;\n\t}<\/p>\n<p>\t.responsive_column_wrap .ptc01 {\n\t\tcolor: 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{\n\t\twidth: 72px;\n\t\tmargin: 0 auto;\n\t}<\/p>\n<p>\t.responsive_column_wrap .mem_column_tit .columnist .img::after {\n\t\tcontent: '';\n\t\tposition: absolute;\n\t\twidth: 100%;\n\t\theight: 1px;\n\t\tbackground-color: #e7e7e7;\n\t\ttop: 50%;\n\t\tleft: 50%;\n\t\ttransform: translate(-50%, -50%);\n\t\tz-index: -1;\n\t}<\/p>\n<p>\t.responsive_column_wrap .mem_column_tit .columnist .name {\n\t\tmargin-top: 15px;\n\t\tcolor: #373737;\n\t}<\/p>\n<p>\t.responsive_column_wrap .mem_column_tit .columnist .name .bar {\n\t\tdisplay: inline-block;\n\t\tcolor: #bdbdbd;\n\t\tmargin: 0 10px;\n\t}<\/p>\n<p>\t.responsive_column_wrap .sub_tit {\n\t\tfont-size: 26px;\n\t\tfont-weight: 600;\n\t\tcolor: #009cc0;\n\t\tletter-spacing: -0.02em;\n\t\tline-height: 1.08;\n\t}<\/p>\n<p>\t.responsive_column_wrap .sub_tit sup {\n\t\tfont-size: 12px;\n\t}<\/p>\n<p>\t.responsive_column_wrap .round_txt P {\n\t\tdisplay: inline-block;\n\t\tcolor: #30aadd !important;\n\t\tfont-size: 26px !important;\n\t\tfont-weight: 700 !important;\n\t\ttext-align: center;\n\t\tline-height: 1.2!important;\n\t}<\/p>\n<p>\t.responsive_column_wrap .round_txt span {\n\t\tdisplay: inline-block;\n\t\twidth: 25px;\n\t\theight: 25px;\n\t\tmargin: 0 auto;\n\t\tmargin-right: 5px;\n\t\tborder-radius: 50%;\n\t\tbackground: #63caf5;\n\t\ttext-align: center;\n\t\tfont-size: 16px;\n\t\tcolor: #fff;\n\t\tline-height: 25px;\n\t\tvertical-align: text-bottom;\n\t}<\/p>\n<p>\t.responsive_column_wrap .line {\n\t\twidth: 100%;\n\t\theight: 1px;\n\t\tbackground: #888;\n\t}<\/p>\n<p>\t.responsive_column_wrap .link {\n\t\tcolor: #0029FF;\n\t}<\/p>\n<p>\t.responsive_column_wrap .mb5 {\n\t\tmargin-bottom: 5px;\n\t}<\/p>\n<p>\t@media (max-width:768px) {\n\t\t\/* common : S *\/\n\t\t.responsive_column_wrap {\n\t\t\tpadding-bottom: 50px;\n\t\t}\n\t\t.responsive_column_wrap .inner30,\n\t\t.responsive_column_wrap .inner50 {\n\t\t\tmargin-left: 0;\n\t\t\tmargin-right: 0;\n\t\t}\n\t\t.responsive_column_wrap .box_area {\n\t\t\tmargin: 0;\n\t\t\tpadding: 15px;\n\t\t}\n\t\t\/* common : E *\/\n\t\t.responsive_column_wrap .mem_column_tit {\n\t\t\tmargin: 0 0 40px 0;\n\t\t}\n\t\t.responsive_column_wrap .mem_column_tit .tit_text {\n\t\t\tmargin: 35px 0 15px 0;\n\t\t}\n\t\t.responsive_column_wrap .flex_area {\n\t\t\tdisplay: block;\n\t\t}\n\t}\n<\/style>\n<div class=\"responsive_column_wrap\">\n<div class=\"mem_column_tit\">\n<p class=\"top_text\">\n\t\t\t<span class=\"fw600\">Columnist<\/span><br \/>\n\t\t\t| Introducing the columns written by member of Amorepacific Group\n\t\t<\/p>\n<div class=\"tit_text\">Green Packaging<br \/>\n\t\t\t<\/p>\n<p>\t\t\t<em class=\"big fw600\">Part 2. The Resurgence of Packaging<\/em>\n\t\t<\/div>\n<div class=\"columnist\">\n<div class=\"img\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/2ab832c7-621b-42cd-9aa1-f5038884dec9.png\" alt=\"profile\"><\/p><\/div>\n<div class=\"name fz18\">\n\t\t\t\t<span class=\"fw600\">Columnist<\/span><br \/>\n\t\t\t\t<span class=\"bar\">|<\/span><br \/>\n\t\t\t\tLee Chankyu<br \/>\n\t\t\t\t<br \/>\n\t\t\t\tAmorepacific Package Research Team\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area taC inner30\" style=\"text-align: left; \"> In our prior discourse on the subject of packaging, we highlighted the critical role packaging plays in preserving a product&#8217;s integrity and amplifying its appeal. A well-conceived packaging solution is not merely functional; it also provides a delightful<br \/>\n\t\t\u2018unboxing\u2019 experience and leaves a lasting impression on consumers. Moreover, we are now at a juncture in which packaging bears a significant \u2018societal and environmental responsibility.\u2019 We will delve into the discussion of packaging that garners the<br \/>\n\t\tapproval of customers and society alike, instead of being solely aesthetically pleasing. <\/div>\n<p><\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">A Modern World Devoid of Plastic?<\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"text_area inner30\"> Envision a modern society stripped of all plastic; it would likely mirror a world similar to the one a century ago before plastic came into existence. It would bear semblance to the 19th century when the mainstays were materials such as glass, ceramics,<br \/>\n\t\twood, paper, and metal. Of late, there is a marked uptick in interest in products evoking a sense of nostalgia. Despite certain inconveniences, such products are hitting the market without plastic, or bearing vintage-inspired packaging, thus offering<br \/>\n\t\ta refreshing alternative. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/fcbba9ee-cf15-431a-a1da-57bb707b1ca3.jpg\"><\/p>\n<p>\t\t\t<span class=\"img_desc\">\u25b2Source: www.cosmeticsandskin.com, https:\/\/americanhistory.si.edu\/<\/span><br \/>\n\t\t\t<span class=\"\"> &lt; COTY Cosmetics and Oral Care Products from a Century Ago &gt;<\/span>\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> If we transition to a world without plastic, our everyday consumer goods would undergo significant transformation. Food items, particularly, would present substantial challenges. The sourcing of ingredients would need to be local, and even if long-term<br \/>\n\t\tpreservation methods such as canning or salting were employed, a trade-off on freshness would be inescapable. Household and cosmetic goods would face similar hurdles too. We would have to relinquish some of the convenience and preservation benefits<br \/>\n\t\tthat we take for granted. An even more daunting issue is that it would be difficult to expect a diverse range of formula that requires specifically-designed containers. <\/div>\n<p><\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">The Engine that Propels Urban Existence<\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"text_area inner30\"> T he affluence characterizing modern urban life can be largely attributed to the advent of electricity and the wide-scale use of plastic. Yet, plastic has garnered a negative perception in two significant respects. The first involves accelerating the<br \/>\n\t\texhaustion of finite petroleum resources, and the second pertains to the detrimental environmental impact that arises from the manufacture and disposal of plastic. The environmental implications of plastic directly influence ecosystems and indirectly<br \/>\n\t\timpact the climate through carbon emissions. Although resource depletion was previously a more dominant concern, the current focus is primarily on climatic issues.<\/p>\n<p>\t\tOver the past half-century, the consumption of plastic and petroleum resources has skyrocketed. However, with the discovery of new oil reserves and the advancement of technology, the prevailing sentiment seems to be that the environmental consequences<br \/>\n\t\tare more urgent than resource depletion. This shift in perspective is evident in the swift expansion of regulatory policies. Spearheaded by Europe, regulations such as the \u2018carbon border tax\u2019 and \u2018compulsory use of recycled plastic\u2019 have been introduced<br \/>\n\t\tto curtail the impact of plastic. This movement is now gaining momentum in other nations, including the United States and South Korea, albeit with varying degrees of urgency and execution.<\/p>\n<p>\t\tWe draw a parallel between modern urban existence and a cartwheel, powered by resources. The size of the population is commensurate with the size of the wheel, and the rate of urbanization can be likened to the speed of the wheel&#8217;s rotation. As urbanization<br \/>\n\t\tescalates and the population increases, the wheel enlarges, and the consumption of plastic rises in tandem. Consequently, the wheel leaves behind a trail of remnants that exert a lasting impact on the environment.\n\t<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/e5aa7ccf-39b0-43e5-a0b8-f8e0b5e55f34.jpg\"><\/p>\n<p>\t\t\t<span class=\"\">&lt; The Surge in Plastic Consumption and Its Consequences &gt;<\/span>\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> Countries experiencing peak levels of urbanization are reinforcing regulations that limit plastic use and such measures may decelerate the growth rate of plastic consumption. However, escaping the global proliferation of plastic usage appears improbable<br \/>\n\t\tdue to the persistent population expansion and urban development in burgeoning regions. <\/div>\n<p><\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">Bioplastics Derived from Nature<\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"text_area inner30\"> One notable strategy to mitigate these plastic-related challenges involves the employment of bio-based plastics. Prior to the advent of petroleum as a dominant material for plastic production, humans had been harnessing natural polymers like wood and<br \/>\n\t\tplant matter for ages. Technological advancements allowed us to refine these natural substances for various uses. From the 19th through to the 20th century, we chemically processed materials of natural origin, yielding a range of resins including natural<br \/>\n\t\trubber and cellulose. Nonetheless, as it became increasingly difficult to address the escalating demand, the exploration for petroleum-based materials began.<\/p>\n<p>\t\tIn light of the escalating issues related to petroleum-based substances, interest has rekindled in materials derived from nature. These materials form the basis for what we call bioplastics, with Polylactic Acid (PLA) being a prominent example. The<br \/>\n\t\tproduction involves utilizing residual natural substances derived from plants like sugarcane. PLA has gained considerable traction in food packaging and is making headway in the cosmetic packaging sector. Beyond PLA, there are endeavors to produce plastics<br \/>\n\t\tlike Polyhydroxyalkanoates (PHA) using microorganisms. The industry that is focused on replacing traditional materials with these bio-based alternatives is known as the white biotech industry. It serves as a catalyst for alleviating resource-depletion<br \/>\n\t\tconcerns through the use of renewable resources and has a role in reducing CO2 emissions.\n\t<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/4214c6fc-44a3-4604-94d7-419d66953d96.jpg\"><\/p>\n<p>\t\t\t<span class=\"img_desc\">\u25b2Source: www.natureworksllc.com, www.plasticstoday.com<\/span><br \/>\n\t\t\t<span class=\"\"> &lt; Harnessing Renewable Plant Resources for Plastic Production &gt;<\/span>\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> That being said, they cannot satisfy all market demands. Non-food resources must be employed, and constraints arise in terms of the available land for production, yield volume, and efficiency. Nonetheless, consistent expansions in production are occurring,<br \/>\n\t\tleading to projections that bio-based materials could account for approximately 25% of total plastic production in the future. <\/div>\n<p><\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">A Return to Nature: Biodegradable Plastic Packaging<\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"text_area inner30\"> The non-degradable characteristic of plastics has transformed them into a pivotal environmental concern, contaminating land and endangering aquatic life. In response to this escalating issue, we&#8217;ve seen the advent of biodegradable products designed for<br \/>\n\t\tmore efficient decomposition after use. This process resembles the way wood, left to the elements, disintegrates with microbial activity. It&#8217;s important to note, however, that these biodegradable plastics often fall short in terms of durability \u2014 a<br \/>\n\t\tnecessary trade-off for their eco-friendly decomposition properties.<\/p>\n<p>\t\tBiodegradable plastics are divided into two types: those that naturally decompose in terrestrial or aquatic environments, much like ordinary natural matter, and those requiring artificially induced high-humidity, high-temperature conditions for composting.<br \/>\n\t\tThe previously mentioned Polylactic Acid (PLA), for instance, is a type of bioplastic that decomposes under composting conditions. Naturally decomposable materials typically involve products manufactured using natural components such as wood, starch,<br \/>\n\t\tand rice husks. These are mixed with a variety of other elements to create packaging suitable for a range of applications.\n\t<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/8773b7ad-4744-431f-a655-f74c3d49a826.jpg\"><\/p>\n<p>\t\t\t<span class=\"img_desc\">\u25b2Source: bioverpackung-nissha.com<\/span><br \/>\n\t\t\t<span> &lt; Sulapac Packaging, Utilizing Wood and Other Elements &gt;<\/span>\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> It might seem instinctive to prefer materials that decompose naturally. However, it takes between 10 and 100 years for even wood to decompose. Thus, quick composting of plastic might be a more advantageous strategy. Instead of presuming that naturally<br \/>\n\t\tdecomposable materials are always superior, factors such as the level of moisture exposure during use, the need for prolonged usage, and the intended application should be evaluated when choosing the material. <\/div>\n<p><\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\"> The Recycled Materials<\/p>\n<\/p><\/div>\n<p><\/p>\n<div class=\"text_area inner30\"> While plastics can be designed to decompose efficiently, they can never fully replicate natural soil. Even fast composting processes require a minimum of six months, making comprehensive waste treatment a significant challenge. Therefore, to minimize<br \/>\n\t\tincineration and landfill, recycling these materials is a necessity.<\/p>\n<p>\t\tIdeal scenarios would see products being used for extended periods or repurposed, but the common practice is to finely shred used packaging and recycle it into new raw material. This practice produces what is known as Post Consumer Recycled (PCR) material.<br \/>\n\t\tUtilizing PCR materials can notably reduce the consumption of fresh raw materials derived from petroleum. For the production of superior-quality recycled materials, it&#8217;s crucial to gather and recycle plastics with similar properties. Hence, from the<br \/>\n\t\tdevelopment phase itself, emphasis should be placed on products made from singular materials or those conducive to recycling \u2014 as previously discussed under the \u2018uni material\u2019 concept.<\/p>\n<p>\t\tMany individuals, not well-versed in the intricacies of recycled products, often operate under the misconception that using recycled materials is a cheaper alternative. However, the reality is that high-quality recycled materials generally command<br \/>\n\t\ta higher price point than virgin materials \u2014 in some cases, the costs can even double. The reasons behind this include the complexities associated with automating the recycling process at a significant scale, as well as the considerable expenses incurred<br \/>\n\t\tto ensure superior product quality. Therefore, when manufacturing PCR products, it&#8217;s essential to foster comprehensive dialogue concerning quality disparities and potential cost escalations. Maintaining sustainability is fundamental to ensuring a steady<br \/>\n\t\tsupply of trustworthy raw materials and exercising consistent quality management.<\/p>\n<p>\t\tFor industries such as cosmetics and household product packaging \u2014 where a high demand exists for bright and transparent products \u2014 the integration of recycled materials has historically presented a considerable challenge. In the initial stages of<br \/>\n\t\tincorporating recycled materials, the focus predominantly lay on the use of Post Industrial Recycled (PIR) plastics. Although these are high-grade materials repurposed from industrial waste, physical PCR plastics now dominate the field.<\/p>\n<p>\t\tChemical PCR products, on the other hand, are produced by decomposing recycled materials down to the raw material level, thus achieving quality on par with virgin materials. This has sparked an increase in the number of companies intensifying their<br \/>\n\t\tinvestment and developmental efforts toward chemical PCR production, partly driven by regulatory shifts. The European Union, for instance, is progressively expanding regulations concerning the application across member states. As a result, not only<br \/>\n\t\tare products utilizing PCR plastic becoming increasingly prevalent, but those using PCR glass materials are also gaining momentum. Similarly, in Korea, legal mandates stipulating up to 30% of PCR PET production are in place, signifying anticipated expansion<br \/>\n\t\tbeyond cosmetics and household goods into the realm of food packaging.\n\t<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/e9ada9d6-6d77-4e9d-a775-146d329126d6.jpg\"><\/p>\n<p>\t\t\t<span class=\"img_desc\">\u25b2Source: www.premiumbeautynews.com, www.verescence.com<\/span><br \/>\n\t\t\t<span class=\"\"> &lt; Cosmetic Containers Incorporating PCR Plastic and PCR Glass &gt;<\/span>\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> In our previous discussion, we delved into instances of reduced plastic usage, and in this segment, we explored the role of alternative resources in addressing the issues associated with petroleum-derived materials. While strides toward resource circulation<br \/>\n\t\thave been initiated, we are still in the nascent stages of this movement. At this juncture, it&#8217;s predominantly the eco-conscious trailblazers in the industry that are making concerted efforts to broaden the use of such resources. However, we are confident<br \/>\n\t\tthat, within a few short years, an increasing number of companies will seamlessly incorporate eco-friendly products into their operations. The prospect of a world free of plastic waste, a world where resource circulation is the standard protocol in<br \/>\n\t\tevery stage of product creation and disposal, is gradually becoming a more tangible reality. <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In our prior discourse on the subject of packaging, we highlighted the critical role packaging plays in preserving a product&#8217;s integrity and amplifying its appeal. A well-conceived packaging solution is not merely functional; it also provides a delightful \u2018unboxing\u2019 experience and leaves a lasting impression on consumers. Moreover, we are now at a juncture in which packaging bears a significant \u2018societal and environmental responsibility.\u2019 We will delve into the discussion of packaging that garners the approval of customers and society alike, instead of being solely aesthetically pleasing.<\/p>\n","protected":false},"author":8,"featured_media":19895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"post_series":[123],"class_list":["post-19894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-beauty","post_series-123"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/6b7bec15-2660-4d9c-9001-f6bd896671e1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=19894"}],"version-history":[{"count":4,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19894\/revisions"}],"predecessor-version":[{"id":20072,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19894\/revisions\/20072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/19895"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=19894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=19894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=19894"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=19894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}