{"id":19336,"date":"2023-05-24T10:42:20","date_gmt":"2023-05-24T01:42:20","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=19336"},"modified":"2024-08-13T10:29:38","modified_gmt":"2024-08-13T01:29:38","slug":"understanding-the-basics-of-coaching","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/understanding-the-basics-of-coaching\/","title":{"rendered":"Understanding the Basics of Coaching"},"content":{"rendered":"<div class=\"wp-post-series-box series-425\">\n\t\t\t<input id=\"collapsible-series-42569e62f7127fdb\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-42569e62f7127fdb\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 1 of 1 in the series <em>&ldquo;Staff Column(Ha kyungtae)&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t<\/div>\n<div class=\"contViewArea\">\n<div class=\"txtBox side en\" id=\"cnt_view_desc\">\n<p class=\"txt\" id=\"cntsDescVal\">\n<style type=\"text\/css\"> \/* common : S *\/ .responsive_column_wrap { margin: 0; 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} .responsive_column_wrap .mt10 { margin-top: 10px; } .responsive_column_wrap .ml10 { margin-left: 10px; } .responsive_column_wrap .inblock { display: inline-block; } .responsive_column_wrap .block { display: block; } @media (max-width:768px) { \/* common : S *\/ .responsive_column_wrap { padding-bottom: 50px; } .responsive_column_wrap .inner30, .responsive_column_wrap .inner50 { margin-left: 0; margin-right: 0; } .responsive_column_wrap .box_area { margin: 0; padding: 15px; } \/* common : E *\/ .responsive_column_wrap .mem_column_tit { margin: 0 0 40px 0; } .responsive_column_wrap .mem_column_tit .tit_text { margin: 35px 0 15px 0; } .responsive_column_wrap .flex_area { display: block; } }<\/style>\n<div class=\"responsive_column_wrap\">\n<div class=\"mem_column_tit\">\n<p class=\"top_text\"> <span class=\"fw600\">Columnist<\/span> | Introducing the columns written by member of Amorepacific Group <\/p>\n<div class=\"tit_text\">On Coaching and Feedback <br \/> <em class=\"big fw600\">Part 1. Understanding the Basics of Coaching<\/em> <\/div>\n<div class=\"columnist\">\n<div class=\"img\"> <img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/85168454-45a4-4188-a781-374ae5ec2e9d.png\" alt=\"profile\"> <\/div>\n<div class=\"name fz18\"> <span class=\"fw600\">Columnist<\/span> <span class=\"bar\">|<\/span> Ha kyungtae <br \/> Amorepacific Leadership Development Team <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> Real-time decision-making is crucial in order to respond to market environments that are changing by the second. Accordingly, organizations are gradually becoming leaner and flatter. Especially in areas where work boundaries are ambiguous, numerous collaborations are taking place, making coaching and feedback capabilities within an organization more important than ever. According to the 2022 PWC report, the coaching industry is estimated to be worth around 25 trillion won and has been identified as the second-fastest-growing field (Source: ICF Global Coaching). However, there is still a significant divergence in opinions when it comes to coaching and feedback. This column is written with the intention of increasing that understanding and addressing some common misconceptions that surround coaching and feedback. Today, we will first delve into the basic aspects of coaching. <\/p>\n<p> To start, let&#8217;s first talk about the origin of the word \u201ccoach.\u201d When you search for \u201ccoach\u201d on the web, you will see images of the familiar logo of a popular handbag brand, known for its \u201ccarriage\u201d mark. So, what is a \u201ccarriage\u201d doing in the logo of the \u201cCoach\u201d brand? <\/p><\/div>\n<p> <\/p>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\"> <img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/e0efe173-f3f1-4f65-81a1-054f3eda4702.jpg\"> <\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">The origin of coaching, from \u2018carriage\u2019 to \u2018person\u2019<\/p>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\"> The term \u201ccoach\u201d originated from the name \u201cKocsi,\u201d which referred to a four-wheeled carriage produced in the southern region of Hungary called Kocs during the 16th century. The original meaning of \u201ccoach\u201d was the act of transporting customers from their <span class=\"fw600\">current <\/span> to their <span class=\"fw600\">desired destination<\/span> . In this sense, coaching, with the suffix \u201c-ing\u201d attached to the word coach, can be defined as a process or service that assists clients in reaching their desired state or goals from their current state. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:820px;\"> <img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/e28f4b15-0587-4d00-af97-515748dcab0c.jpg\"> <\/p>\n<p class=\"img_desc \">\u25b2Source : www.mydtconnect.org\/ORIGINS-OF-COACHING(left), pixabay.com(right)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> Coaching evolved in the 20th century to encompass the meaning of education and training for individuals within organizations. From the late 20th century onwards, it extended into the personal domain. Various coaching businesses emerged, thanks to changes in social, cultural, and economic conditions (Source: Wikipedia). In 1995, the International Coaching Federation (ICF) was established, with branches in over 140 countries worldwide. In South Korea, the Korea Coach Association was founded in 2003, followed by several coaching institutions, all of which have been actively promoting coaching. Eric Schmidt, the former chairman of Google, mentioned in an interview for Fortune magazine in June 2009 that one of the best pieces of advice he received was to \u201chire a coach.\u201d <\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">The difference between coaching\/mentoring\/consulting\/counseling<\/p>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\"> Coaching, mentoring, consulting, and counseling are terms that everyone is familiar with, but without properly distinguishing their differences, it is easy for them to be misused. Let me explain using the example of riding a bicycle. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\"> <img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/4bd86bc7-1780-43eb-99b7-007fbd7f3d93.jpg\"> <\/p>\n<p class=\"img_desc \">\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> <span class=\"inblock dotted_txt ml10 fw600\">The main difference between coaching and mentoring\/consulting lies in \u201cwho has the answers.\u201d<\/span> <br \/> <span class=\"inblock mt10 ml10\">\u25b6 A coach can be either a cycling expert or a non-expert. A coach doesn&#8217;t provide direct answers to the client but helps them establish their own goals and find ways to ride a bicycle through questioning and active listening. In other words, coaching takes on a person-centered approach.<\/span> <br \/> <span class=\"inblock mt10 ml10\">\u25b6 A mentor or a consultant, on the other hand, is a cycling expert. They directly provide clients with specialized knowledge and solutions related to cycling. In other words, problem-solving is at the center of this approach.<\/span> <\/div>\n<div class=\"text_area inner30\"> <span class=\"inblock dotted_txt ml10 fw600\">The difference between coaching and counseling lies in being \u201cretrospective or prospective.\u201d<\/span> <br \/> <span class=\"inblock mt10 ml10\">\u25b6 Coaching is a future-oriented activity. It involves helping clients set goals and develop specific plans to achieve the desired level of proficiency in bicycle riding.<\/span> <br \/> <span class=\"inblock mt10 ml10\">\u25b6 Counseling is a past-exploratory activity. Its purpose is to examine the anxieties or concerns clients experience while riding a bicycle and explore the underlying causes in order to alleviate distress and frustration.<\/span> <\/div>\n<p> <\/p>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\">\n<p class=\"img_desc \">\u25b2Source : CMOE, a professional coaching organization http:\/\/cmoe.co.kr \/ Korea Social Coaching Association http:\/\/scoach.or.kr\/<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> <span class=\"inblock dotted_txt ml10 fw600\">As shown in the table below, these different concepts can be distinguished based on who has the answer (horizontal axis) and the questions\/answers (vertical axis).<\/span> <\/div>\n<p> <\/p>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\"> <img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/c061c921-7aee-422f-8582-f3b84a0db9bf.jpg\"> <\/p>\n<p class=\"img_desc \">\u25b2Source : Getting Started in Personal and Executive Coaching, Stephan Fairley and Chris Stout, Wiley<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> To summarize, coaching can be defined as: <\/p>\n<p> An activity based on the belief that \u201cthe client has the answers.\u201d It utilizes questioning and active listening to help the client find their own answers, establish future-oriented goals, and develop a sense of self-efficacy <sup>*<\/sup> and growth in the process. <\/div>\n<div class=\"text_area inner30\">\n<div style=\"width:100%; height:1px; background:rgba(0,0,0,0.2);\"><\/div>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\"> <span class=\"gray_text fz14\"> <sup>*<\/sup> Self-efficacy: Belief in one&#8217;s own ability to successfully accomplish given tasks or assignments. <\/span> <\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">Types and forms of coaching<\/p>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\"> Coaching can be broadly categorized into business coaching, life coaching, and career coaching. <\/div>\n<div class=\"text_area inner50\"> First, business coaching focuses on enhancing organizational capabilities, teamwork, and job satisfaction. <br \/> Second, life coaching aims to help find a balance, discover meaning in relationships, and explore the purpose of one&#8217;s life. <br \/> Third, career coaching focuses on setting career paths aligned with personal values and achieving career goals. <\/div>\n<div class=\"text_area inner30\"> These coaching types are implemented in 1:1 coaching or group coaching sessions. Group coaching involves small groups of around 5 individuals who share similar issues, discussing and finding solutions together. Group coaching allows the participants to exchange a diverse range of perspectives during the process. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\"> <img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/30416db2-ca7e-4e84-89e1-50c7bc1688e2.jpg\"> <\/p>\n<p class=\"img_desc \">\u25b2Source : Official YouTube Channel of Korea Coach Association (https:\/\/www.youtube.com\/watch?v=CJJgYsHD76g)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> Many organizations are already making efforts to use coaching to achieve their desired outcomes. The following examples illustrate that business coaching is not only for top-level executives but also for leaders at various levels in the field. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:760px;\"> <img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/e8706d4d-7d85-48c7-b939-c94704f714a7.jpg\"> <\/p>\n<p class=\"img_desc \">\u25b2Source : Incoaching IPC_Innovative Corporate Coaching Practices<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> So far, we have examined the origins, types, and forms of coaching, as well as examples of business coaching. I hope this has provided you with an opportunity to understand coaching better. In the second article, we will look at the role of a coach in business coaching. <\/div>\n<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is post 1 of 1 in the series &ldquo;Staff Column(Ha kyungtae)&rdquo; Columnist | Introducing the columns written by member of Amorepacific Group On Coaching and Feedback Part 1. Understanding the Basics of Coaching Columnist | Ha kyungtae Amorepacific Leadership Development Team Real-time decision-making is crucial in order to respond to market environments that are [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"post_series":[124],"class_list":["post-19336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-beauty","post_series-124"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/7f2feb87-f845-466f-9538-6d5fed6e2f26.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=19336"}],"version-history":[{"count":8,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19336\/revisions"}],"predecessor-version":[{"id":20002,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/19336\/revisions\/20002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/19338"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=19336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=19336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=19336"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=19336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}