![](\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/0bc2df3f-8711-4ace-b19f-54539cfa888a.jpg\")
<\/p>\n– Amorepacific’s first YouTube channel to receive the Gold Play Button.<\/p>\n
– New content community to interact with fans around the world.<\/p>\n
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Amorepacific’s YouTube channel, Beauty Point, hit a total of one million subscribers, just two years after reaching 100,000 subscribers in 2020. <\/p>\n
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Amorepacific launched a new content community channel, Beauty Point, different from the traditional ads or influencer channels, for the purpose of sharing interesting videos and interacting with customers.<\/p>\n
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Some fun and uniquely themed high-quality beauty videos were shown and customers around the world responded with a total of 120 million views. Not only in Korea, but also customers in the U.S., Japan, Russia, the U.K., and Southeast Asia helped to build a strong Beauty Point fandom. As shown by their replies, they resonate with the visual delight of beauty and healing videos, regardless of their nationality, gender or age.<\/p>\n
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One of the most-viewed series, Healing Times, presents the depth of beauty with Amorepacific products under different themes and triggers an Autonomous Sensory Meridian Response (ASMR) through audiovisual stimulation. There have been color-related episodes that include pink, red and gold themes, food-related episodes with the themes of Korean and Western foods, and brand-related episodes featuring ETUDE, IOPE and other brands of Amorepacific, with even more content created with ideas from subscribers as a way to interact with them.<\/p>\n
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Among all, Destroying Cosmetic With PINK Products, an episode from Healing Times, was first posted in 2020 and recorded a total of 33.3 million views without additional efforts to attract the audience, and the number of views still keeps on increasing.<\/p>\n
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Beauty Point also received the Gold Play Button, which is the YouTube award for channels that reach one million subscribers.<\/p>\n
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“We are glad that our Beauty Point channel hit one million subscribers in such a short time. We will continue to interact with fans around the world through interesting, likable beauty content,” said Amorepacific CEO Ahn Sae-hong.<\/p>\n
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