{"id":14731,"date":"2022-10-25T09:16:49","date_gmt":"2022-10-25T09:16:49","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=14731"},"modified":"2022-10-25T09:16:49","modified_gmt":"2022-10-25T09:16:49","slug":"amorepacific-recreates-t","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-recreates-t\/","title":{"rendered":"Amorepacific recreates the beauty of the 1980s through its pop-up exhibition \u2018Yuhaenghwajang\u2019"},"content":{"rendered":"<style type=\"text\/css\"> \/* common : S *\/ .responsive_column_wrap { margin: 0; max-width: 900px; margin-left: auto; margin-right: auto; padding-bottom: 100px; font-size: 17px; color: #555; line-height: 1.65; word-break: keep-all; } .responsive_column_wrap.zh { word-break: break-all !important; } .responsive_column_wrap span { margin: 0; } .responsive_column_wrap .fw600 { font-weight: 600; } .responsive_column_wrap .c111 { color: #111; } .responsive_column_wrap .ptc01 { color: #63caf5; } .responsive_column_wrap .ptc02 { color: #30aadd; } .responsive_column_wrap .fz18 { font-size: 18px; } .responsive_column_wrap .fz20 { font-size: 20px; } .responsive_column_wrap .under { text-decoration: underline; } .responsive_column_wrap .italic { font-style: italic; } .responsive_column_wrap .taL { text-align: left; } .responsive_column_wrap .taR { text-align: right; } .responsive_column_wrap .taC { text-align: center; } .responsive_column_wrap .inner30 { margin-left: 30px; margin-right: 30px; } .responsive_column_wrap .inner50 { margin-left: 50px; margin-right: 50px; } .responsive_column_wrap .hash_text { font-size: 18px; font-weight: 600; letter-spacing: -0.02em; color: #111; } .responsive_column_wrap .star { color: #30abde; } .responsive_column_wrap .img_area>div { margin: 0 auto; } .responsive_column_wrap .img_area .img_desc { display: block; margin-top: 10px; font-size: 16px; text-align: center; color: #888; } .responsive_column_wrap .box_area { margin: 0 30px; padding: 30px; border: 1px solid #c0c0c0; box-sizing: border-box; line-height: 1.7; } .responsive_column_wrap .source_area { margin: 0 30px; } .responsive_column_wrap .source_area .box_in { border-top: 1px solid #999; padding-top: 5px; } .responsive_column_wrap .video_area { position: relative; } .responsive_column_wrap .video_area iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } \/* common : E *\/ @media (max-width:768px) { \/* common : S *\/ .responsive_column_wrap { padding-bottom: 50px; } .responsive_column_wrap .inner30, .responsive_column_wrap .inner50 { margin-left: 0; margin-right: 0; } .responsive_column_wrap .img_area .img_desc { font-size: 14px; } .responsive_column_wrap .box_area { margin: 0; padding: 15px; } .responsive_column_wrap .source_area { margin: 0; } .responsive_column_wrap .source_area .box_in { padding-top: 2px; } \/* common : E *\/ }<\/style>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_area inner50\">\n<div style=\"max-width:900px\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/ba2afe7f-5159-4eac-9f81-ff5344242eb8.jpg\" alt=\"\"> <\/div>\n<\/p><\/div>\n<div class=\"text_area\"> \u2018Yuhaenghwajang (synonymous with \u2018contemporary makeup\u2019)\u2019, a pop-up exhibition orchestrated by Amorepacific Creative Center will be held at \u2018story A\u2019 in Hannam-dong until November 20th. <\/p>\n<p> Unveiled for the first time in July of this year, \u2018Yuhaenghwajang\u2019 is a multimedia project that compiles Amorepacific\u2019s 77 years of history in the cosmetics industry. In particular, this exhibition reveals the beauty of the era with the message of &#8216;Live, Love,&#8217; giving the visitors a chance to personally experience the radiance of 1980s life through an extensive range of content. <\/p>\n<p> \u2018Yuhaenghwajang\u2019 recreates the look of the 1980s across six distinct zones, each featuring objects from that era. Start the journey by walking into the &#8220;vanity&#8221; where you can try on the makeup of the 1980s, followed by the \u201ccloset\u201d where you can style yourself with the fashion of the era, the \u201cstudy\u201d decorated with products and magazines published by Amorepacific, then the \u201cprojection room\u201d and the \u201creception room,\u201d which showcase vintage commercials and promotional films from the past. End with a visit to the &#8220;goods shop,&#8221; where visitors are going to feel as if they have jumped back in time. The Shop in particular features a wide selection of handcrafted items, such as the beauty curation book <yuhaenghwajang>, as well as a limited edition collaboration goods with the retro brand \u2018ahmugae_c\u2019. <\/p>\n<p> \u201cThis exhibition gives the audience a chance to take a peek at the everyday lives of women of the 1980s. We hope visitors leave the exhibition feeling filled with the passion and delight of the past,\u201d remarked Heo Jungwon , Head of Creative Center at Amorepacific, who was in charge of coordinating the exhibition. <\/p>\n<p> Book now on Naver.com to see this free exhibition. More details available on the exhibition\u2019s official Instagram account @yuhaenghwajang. <\/yuhaenghwajang> <\/div>\n<p> <\/p>\n<div class=\"text_area\">\n<p class=\"fw600\">[Exhibition Details]<\/p>\n<p> &#8211; Dates: October 7th, 2022 (Friday) &#8211; November 20th, 2022 (Sunday), closed every Monday <br \/> &#8211; Hours: 11:00~19:00 (30-minute reservations only) <br \/> * 1-hour reservation every Friday 18:00 during make-up shows <br \/> &#8211; Address: Story A (Basement Floor, 8, Itaewon-ro 45-gil, Yongsan-gu, Seoul, Republic of Korea) <br \/> &#8211; Price: Free <br \/> &#8211; Reservation: Naver Reservation ( <a href=\"https:\/\/naver.me\/FEdRn9O5\" target=\"_blank\">https:\/\/naver.me\/FEdRn9O5<\/a> ) <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Yuhaenghwajang (synonymous with \u2018contemporary makeup\u2019)\u2019, a pop-up exhibition orchestrated by Amorepacific Creative Center will be held at \u2018story A\u2019 in Hannam-dong until November 20th. Unveiled for the first time in July of this year, \u2018Yuhaenghwajang\u2019 is a multimedia project that compiles Amorepacific\u2019s 77 years of history in the cosmetics industry. In particular, this exhibition reveals [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":14733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"post_series":[],"class_list":["post-14731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/\/contents\/e3bd7184-786d-430e-bb7d-f7090e4214f1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=14731"}],"version-history":[{"count":1,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14731\/revisions"}],"predecessor-version":[{"id":14732,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14731\/revisions\/14732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/14733"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=14731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=14731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=14731"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=14731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}