{"id":14713,"date":"2023-05-11T14:57:33","date_gmt":"2023-05-11T14:57:33","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=14713"},"modified":"2024-08-13T10:29:38","modified_gmt":"2024-08-13T01:29:38","slug":"the-web-30-revolution","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/the-web-30-revolution\/","title":{"rendered":"The Web 3.0 Revolution"},"content":{"rendered":"<div class=\"wp-post-series-box series-422\">\n\t\t\t<input id=\"collapsible-series-42269e6596940192\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-42269e6596940192\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 1 of 1 in the series <em>&ldquo;Staff Column(You Yeondong)&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t<\/div>\n<p><style type=\"text\/css\"> \/* common : S *\/ .responsive_column_wrap { margin: 0; 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color: #7c7c7c; font-size: 30px; text-align: center; line-height: 1.25; letter-spacing: -0.03em; } .responsive_column_wrap .mem_column_tit .tit_text .big { color: #30abde; font-size: 36px; letter-spacing: -0.03em; } .responsive_column_wrap .mem_column_tit .columnist { text-align: center; } .responsive_column_wrap .mem_column_tit .columnist .img { position: relative; } .responsive_column_wrap .mem_column_tit .columnist .img img { width: 72px; margin: 0 auto; } .responsive_column_wrap .mem_column_tit .columnist .img::after { content: ''; position: absolute; width: 100%; height: 1px; background-color: #e7e7e7; top: 50%; left: 50%; transform: translate(-50%, -50%); z-index: -1; } .responsive_column_wrap .mem_column_tit .columnist .name { margin-top: 15px; color: #373737; } .responsive_column_wrap .mem_column_tit .columnist .name .bar { display: inline-block; color: #bdbdbd; margin: 0 10px; } .responsive_column_wrap .sub_tit { font-size: 26px; font-weight: 600; color: #009cc0; letter-spacing: -0.02em; line-height: 1.08; } .responsive_column_wrap .sub_tit sup { font-size: 12px; } .responsive_column_wrap .round_txt P { display: inline-block; color: #30aadd !important; font-size: 26px !important; font-weight: 700 !important; text-align: center; line-height: 1.2!important; } .responsive_column_wrap .round_txt span { display: inline-block; width: 25px; height: 25px; margin: 0 auto; margin-right: 5px; border-radius: 50%; background: #63caf5; text-align: center; font-size: 16px; color: #fff; line-height: 25px; vertical-align: text-bottom; } .responsive_column_wrap .line { width: 50px; height: 1px; margin: 0 auto; background: #888; } .responsive_column_wrap .link { color: #0029FF; } .responsive_column_wrap .mb5 { margin-bottom: 5px; } .responsive_column_wrap .inblock { display: inline-block; } .responsive_column_wrap .block { display: block; } @media (max-width:768px) { \/* common : S *\/ .responsive_column_wrap { padding-bottom: 50px; } .responsive_column_wrap .inner30, .responsive_column_wrap .inner50 { margin-left: 0; margin-right: 0; } .responsive_column_wrap .box_area { margin: 0; padding: 15px; } \/* common : E *\/ .responsive_column_wrap .mem_column_tit { margin: 0 0 40px 0; } .responsive_column_wrap .mem_column_tit .tit_text { margin: 35px 0 15px 0; } .responsive_column_wrap .flex_area { display: block; } }<\/style>\n<\/p>\n<div class=\"responsive_column_wrap\">\n<div class=\"mem_column_tit\">\n<p class=\"top_text\"><span class=\"fw600\">Columnist<\/span> | Introducing the columns written by member of Amorepacific Group<\/p>\n<div class=\"tit_text\">The Web 3.0 Trend: Heard of It, <br \/>\nNever Fully Understood It <br \/>\n<em class=\"big fw600\">Part 1. The Web 3.0 Revolution<\/em><\/div>\n<div class=\"columnist\">\n<div class=\"img\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/e0bc8e56-5c53-427e-aa11-8e0fded0b373.png\" alt=\"profile\" \/><\/div>\n<div class=\"name fz18\"><span class=\"fw600\">Columnist<\/span> <span class=\"bar\">|<\/span> You Yeondong <br \/>\nAmorepacific New Digital Business TF<\/div>\n<\/div>\n<\/div>\n<div class=\"text_area taC inner30\">#Web3 #Blockchain #NFT &#8211; Do these terms ring a bell? <\/p>\n<p>You may have heard of them somewhere, but you might not be completely familiar with what they mean. <br \/>\nWith global conglomerates like Starbucks, Nike and Amazon ramping up their Web 3.0 game, <br \/>\nthis new field of business has become a mega-trend, although the craze is not as prominent in Korea just yet. <br \/>\nSo, what is Web 3.0? Shall we dive right in?<\/div>\n<p><\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">People\u2019s reaction when the Internet first came out<\/p>\n<\/div>\n<p><\/p>\n<div class=\"img_area inner30\">\n<div style=\"max-width: 760px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/98f14d9b-471b-488c-ac43-f4cde542459c.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area inner30\">In 1995, Bill Gates made an appearance on The Dave Letterman Show, one of the most popular talk shows of the time. When asked by the host what the Internet was, Bill Gates responds, saying \u201ceverybody can have their own homepage, send electronic mail \u2026 it\u2019s the big new thing,\u201d only to be laughed at by the host and the audience, who regard these tasks as something that can be done using the radio or a recorder.<\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width: 760px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/c539b773-da1c-44f3-b62b-d83e97156804.jpg\" \/><\/p>\n<p class=\"img_desc \">&lt; Watch the full video of Bill Gates\u2019 interview here: https:\/\/www.youtube.com\/watch?v=fs-YpQj88ew &gt;<\/p>\n<\/div>\n<\/div>\n<div class=\"text_area inner30\">Bill Gates then goes on to explain that people can use the Internet to look up information about cigars, learn about statistics, or create communities of people with similar interests, which the host refers to as \u201cthe troubled loner chat room on the Internet,\u201d alluding to the fact that Bill Gates is an idealist. <\/p>\n<p>So, the Internet started amidst a mix of doubt, ridicule, and anticipation. As we all know, most of what Bill Gates mentioned in the interview 30 years ago became a reality. Even Bill Gates though couldn\u2019t predict the era of the Internet that we currently live in. In the tech industry, the 1990s, when Bill Gates endorsed the internet, is referred to as the Web 1.0 era, which was followed by the Web 2.0 era of the 2010s, characterized by smartphone-enabled mutual communication. <\/p>\n<p>Everyone has been talking about Web 3.0 for quite some time now. So, what is it? How is it presenting a new paradigm across the entire tech industry?<\/p><\/div>\n<p><\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">So what is Web 3.0 anyway?<\/p>\n<\/div>\n<p><\/p>\n<div class=\"text_area inner30\">Understanding Web 3.0 requires an understanding of Web 1.0 and 2.0. Technicalities aside, here is what Web 3.0 is, in plain English.<\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width: 760px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/ef7f5e78-6864-4da4-8441-94e915a06223.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area inner30\"><span class=\"fw600 fz20\">Web 1.0 &#8211; READ<\/span> <br \/>\nDo you remember when the Internet first came out? Think Yahoo and MSN of the 1990s. The first things that come to my mind are the slow speed and the not-so-user-friendly UX\/UI. <\/p>\n<p>The Internet was a true revolution in that it made simultaneous delivery of information possible. However, it initially failed to distinguish itself from existing media like the TV, radio, and magazines as it did nothing more than deliver information in a unidirectional way. Hence came the end of the read-only Web 1.0 era.<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width: 760px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/104da392-b999-4f3e-a567-03389b62be30.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area inner30\"><span class=\"fw600 fz20\">Web 2.0 \u2013 READ, WRITE<\/span> <br \/>\nThen came the Web 2.0 era in the 2010s. People could read and write on the Internet. The websites of this era provided users with an opportunity to participate. For example, Facebook created an environment where users could post content, make friends, and interact with each other. It was no surprise that social media platforms like Facebook, YouTube and Twitter rapidly gained a wide audience during Web 2.0.<\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width: 760px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/0fec519a-b657-463e-9171-172c9f266cd9.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area inner30\">With most people now using smartphones, platforms that encourage real-time user interaction have gained popularity. Naturally, these platforms created their own rules, introduced advertising products, and began accumulating tremendous wealth. <\/p>\n<p><span class=\"fw600 block taC\">\u201cBut something doesn\u2019t add up.\u201d<\/span> <\/p>\n<p>Platforms have been providing a variety of services to their users for free. However, with an increase in the size of these platforms came a plethora of problems. Some platforms started monopolizing data or requiring a huge fee. Users started complaining and platforms started losing the trust of their users. <\/p>\n<p>All content available on Instagram, Facebook, or Twitter is user-created content. So, it was only natural for users to wonder, \u201cWhy is the platform claiming all the rights to the content I created myself, let alone taking every penny it generates?\u201d And that marked the beginning of Web 3.0.<\/p><\/div>\n<div class=\"text_area inner30\"><span class=\"fw600 fz20\">Web 3.0 &#8211; Read, write, and own<\/span> <\/p>\n<p><span class=\"fw600 block taC\">\u201cI\u2019m the actual owner.\u201d<\/span> <\/p>\n<p>First, let\u2019s look at how the dictionary defines Web 3.0.<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width: 760px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/8792bba5-f4fd-42a0-a544-1f6d9cb5bd67.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area inner30\">Here is the definition of Web 3.0. It\u2019s written in English, but isn\u2019t totally comprehensible. Well, the key takeaway here is \u2018decentralization.\u2019<\/div>\n<div class=\"text_area inner30\"><span class=\"fw600 fz20\">#Decentralized<\/span> <br \/>\nWith Web 2.0, data is stored in the centralized processing device owned by the platform. User-created content is therefore also owned by the platform. This is why when a platform goes under in Web 2.0, like in the case of Cyworld, all the data created by users is lost with it. <\/p>\n<p>On the other hand, with Web 3.0, data is stored in distributed blockchain ledgers. Uploading data in blockchain guarantees transparency and stability because, rather than the platform managing the data on its own, everyone involved accesses and verifies data through blockchain. This is how the ownership of data is transferred to individuals.<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width: 760px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/e7b8aa9a-2cd7-4719-94e3-f38684b17718.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area inner30\">In Web 3.0, participants own data, meaning most profits, with the exception of some fees, are distributed to these participants using blockchain technology, with incentives provided in the form of NFTs or other tokens that can be converted into assets. <\/p>\n<p>As such, Web 3.0 uses blockchain technology to solve problems inherent in Web 2.0, including #distribution, #coexistence, and #fairness, which is why it is sometimes defined not as a technological revolution, but as a philosophy that helps build the foundation for a new IT ecosystem.<\/p><\/div>\n<p><\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">\u201cIs Web 3.0 a revolution or a bubble?\u201d<\/p>\n<\/div>\n<p><\/p>\n<div class=\"text_area inner30\">Web 3.0 is a hot potato. Some people call it \u201cthe revolution that redefines the Web paradigm,\u201d while others defame it as \u201ca mere marketing scheme that will go out of trend in no time.\u201d <\/p>\n<p>To be honest, all this fuss is what makes it more exciting. Web 3.0 was named as one of the five keywords at CES 2023 held earlier this year, where various use cases were introduced. The speed did not meet expectations, but the event was enough to show just how many companies were embracing themselves for a new era of the Internet.<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width: 860px;\"><img decoding=\"async\" src=\"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/07\/6b794e23-4c82-41b7-a536-cd4849c1807e.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area inner30\">Although the technicalities of Web 3.0 do not have that many implications for us working in the beauty industry, that does not mean we should not prepare ourselves for a technological revolution that could very well change the paradigm of our industry, considering how the Internet revolution and the platform transformation have previously reshaped the map of the industry.<\/div>\n<p><\/p>\n<div class=\"line\">\u00a0<\/div>\n<p><\/p>\n<div class=\"text_area inner30\">Some of you might have found this column rather conceptual, as it was an introduction to Web 3.0, but I hope it helped you gain a better understanding of the concept. The next article will cover interesting applications of Web 3.0 in the beauty industry, so stay tuned. \ud83d\ude42<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is post 1 of 1 in the series &ldquo;Staff Column(You Yeondong)&rdquo; Columnist | Introducing the columns written by member of Amorepacific Group The Web 3.0 Trend: Heard of It, Never Fully Understood It Part 1. The Web 3.0 Revolution Columnist | You Yeondong Amorepacific New Digital Business TF #Web3 #Blockchain #NFT &#8211; Do these [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"post_series":[133],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-beauty","post_series-133"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/\/contents\/ee0a04c1-d36c-4e55-b187-06a4fa2c5162.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=14713"}],"version-history":[{"count":3,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14713\/revisions"}],"predecessor-version":[{"id":19860,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14713\/revisions\/19860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/14715"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=14713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=14713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=14713"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=14713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}