{"id":14505,"date":"2023-03-30T16:55:14","date_gmt":"2023-03-30T16:55:14","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=14505"},"modified":"2023-06-20T17:22:28","modified_gmt":"2023-06-20T08:22:28","slug":"project-1-ltseedkeepe","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/project-1-ltseedkeepe\/","title":{"rendered":"Project #1 &lt;SeedKeeper&gt;"},"content":{"rendered":"<div class=\"wp-post-series-box series-405 wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-40569e6414c863cb\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-40569e6414c863cb\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 4 of 7 in the series <em>&ldquo;Garden of Choices&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/part-2-landscape-archit\/\">Part 2. Landscape architect Jung Young-sun, President of Seo-Ahn Total Landscape<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/part-1-landscape-archit\/\">Part 1. Landscape architect Jung Young-sun, President of Seo-Ahn Total Landscape<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/plant-creative-team-pado\/\">Plant Creative Team Padosikmul<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">Project #1 &lt;SeedKeeper&gt;<\/span><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/project-2-ltchung-hye\/\">Project #2 &lt;Chung Hye-yoon(Yoong)&gt;<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/project-3-ltmoon-yej\/\">Project #3 &lt;Moon Ye-jin&gt;<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/project-4-ltlee-soyo\/\">Project #4 &lt;Lee So-young&gt;<\/a><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> \/* common : S *\/ .responsive_column_wrap { margin: 0; max-width: 1000px; margin-left: auto; margin-right: auto; padding-bottom: 100px; font-size: 17px; color: #555; line-height: 1.65; word-break: keep-all; box-sizing: border-box; } .responsive_column_wrap.zh { word-break: break-all !important; } .responsive_column_wrap span { margin: 0; } .responsive_column_wrap .fw600 { font-weight: 600; } .responsive_column_wrap .c111 { color: #111; } .responsive_column_wrap .white { color: #fff; } .responsive_column_wrap .green { color: #1a8a40; } .responsive_column_wrap .ptc01 { color: #63caf5; } .responsive_column_wrap .ptc02 { color: #30aadd; } .responsive_column_wrap .fz18 { font-size: 18px; } .responsive_column_wrap .fz20 { font-size: 20px; } .responsive_column_wrap .fz24 { font-size: 24px; } .responsive_column_wrap .underL { text-decoration: underline; text-decoration-skip-ink: none; } .responsive_column_wrap .italic { font-style: italic; } .responsive_column_wrap .taL { text-align: left !important; } .responsive_column_wrap .taR { text-align: right !important; } .responsive_column_wrap .taC { text-align: center !important; } .responsive_column_wrap .inner30 { margin-left: 30px; margin-right: 30px; } .responsive_column_wrap .inner50 { margin-left: 50px; margin-right: 50px; } .responsive_column_wrap .img_area>div { margin: 0 auto; } .responsive_column_wrap .img_desc { display: block; margin-top: 10px; font-size: 12px; text-align: center; color: #888; } .responsive_column_wrap .box_area { padding: 50px; position: relative; border: 1px solid #c0c0c0; box-sizing: border-box; line-height: 1.7; } .responsive_column_wrap .line { width: 100%; height: 1px; background: #d9d9d9; } \/* common : E *\/ .responsive_column_wrap .question_box .text { display: flex; align-items: baseline; } .responsive_column_wrap .question_box .text::before { content: 'Q'; flex: 0 0 24px; width: 24px; height: 24px; margin-right: 10px; text-align: center; line-height: 24px; color: #000; } .responsive_column_wrap .box_area .deco1 { padding-left: 15px; position: absolute; top: -18px; right: -13px; background: #fff; } .responsive_column_wrap .box_area .deco2 { display: flex; } .responsive_column_wrap .box_area .deco2 img { padding: 0 40px 0 20px; height: 100%; } .responsive_column_wrap .box_area .deco2 img.deco3 { margin-top: -20px; } .responsive_column_wrap .text_area { position: relative; } .responsive_column_wrap .text_area.gray { padding: 30px; background: #f9f9f9; } .responsive_column_wrap .text_area.gray span { display: block; } .responsive_column_wrap .text_img_box { display: flex; } .responsive_column_wrap .video_area { position: relative; } .responsive_column_wrap .video_area iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } .responsive_column_wrap .video_area .img_desc { display: block; margin-top: 10px; font-size: 12px; text-align: center; color: #888; } .mt0 { margin-top: 0 !important; } .max_img_area>div { width: 400px; } @media (max-width:960px) { .responsive_column_wrap .box_area .deco2 img.deco3 { padding: 0; width: 200px; } } @media (max-width:768px) { \/* common : S *\/ .responsive_column_wrap { padding-bottom: 50px; } .responsive_column_wrap .inner30, .responsive_column_wrap .inner50 { margin-left: 0; margin-right: 0; } .responsive_column_wrap .img_area .img_desc { font-size: 14px; } .responsive_column_wrap .box_area { margin: 0; padding: 15px; } \/* common : E *\/ .responsive_column_wrap .taCM { text-align: center; } .responsive_column_wrap .box_area { padding: 30px; } .responsive_column_wrap .box_area .deco1 { padding: 0; background: none; right: -25px; } .responsive_column_wrap .box_area .deco1 img { width: 70%; } .responsive_column_wrap .box_area .deco2 { display: block; } .responsive_column_wrap .box_area .deco2 img { margin-left: 50%; width: 50%; padding: 0; } .responsive_column_wrap .text_img_box { display: block; } .responsive_column_wrap .text_img_box .img_area { margin: 20px 0; } .responsive_column_wrap .text_img_box .img_area>div { width: 90%; } .responsive_column_wrap .img_area>div { width: 90%; } .max_img_area>div { width: 90% !important; } }<\/style>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_area\" style=\"text-align: center;\">\n<div class=\"onlyW\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/7749103f-d946-477d-8b80-3a00dd23fab7.jpg\" \/><\/div>\n<div class=\"onlyM\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/eca06456-5356-4b0b-aae1-bdc6f6e4fccc.jpg\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area box_area\">\n<div class=\"deco1\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/fcd1c431-2d77-4e72-ba37-2907d5c09436.jpg\" \/><\/div>\n<p>What is the chance of a seed separated from a tree grows into a tree again? A journey of a seed to reach the unreached always begins with a bold decision. A blade of grass, a flower and a tree all embody an attitude for life that helps us to look into ourselves. There is one person who carefully listened to these stories of plants to achieve his own dreams.<\/p>\n<p>In 1960, a massive violet lavender field the late founder of AMOREPACIFIC Suh Sung-whan experienced during an inspection trip to Europe further reinforced his belief in the power of plants. He began his business with flowers and plants and dreamed of introducing the most Korean cosmetic products, serving tea that represents Korea, and even more, opening a botanic garden to offer a place to rest. These dreams are still ongoing within us. After all, plants have been the source of a forest called AMOREPACIFIC.<\/p>\n<div class=\"deco2\">The \uff1cGarden of Choices\uff1e project believes in the infinite value and power of plants and aims to look back on the path Amorepacific has walked and capture the bold choices and journeys it has taken. We hope that all of us who are struggling every day in our own place to make difficult decisions, whether big or small, can find the courage to move forward. <br class=\"onlyM\" \/><br class=\"onlyM\" \/><img decoding=\"async\" class=\"onlyW deco3\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/c8a6a5fe-1e09-4dc7-a4e8-baa1f8c57709.jpg\" \/> <img decoding=\"async\" class=\"onlyM\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/c8a6a5fe-1e09-4dc7-a4e8-baa1f8c57709.jpg\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\"><span class=\"fw600\">The Planting Culture of Millennials and Gen Z These Days<\/span><br \/>\nThe current generation is more passionate about plants than ever before. There are those who are changing jobs, gaining energy, and finding motivation for new work through plants. Everyone who \u2018cares for plants\u2019 has their own anecdotes with plants, whether it be Looking into oneself using plants as a medium or relieving one\u2019s longing for nature. Seedkeeper was mesmerized by seeds while working as a contents marketer and designer, thereby launching a plant related brand and imbuing vitality into daily life and work through plants. Chung Hye-yoon and Moon Ye-jin are creating their own spaces and new brand activities with inspiration they got from plants. We met with such people who are making \u2018bold choices\u2019 and creating their own worldviews with plants as the motive.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">\n<p class=\"green fw600 fz24 taC\">Discovering the value within seeds<\/p>\n<p>A seed taking root in the soil, sprouting, growing leaves, blooming and bearing fruit. The whole process brings a great deal of accomplishment to plant growers. The starting point of all this process is the \u2018seed\u2019, and there are those who are paying attention to seeds, the foundation of plants.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_img_box inner50\">\n<div class=\"img_area inner50 onlyW\" style=\"margin-left: 0; text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/7dfffe46-1a5e-482a-a707-ba4e22b8b1ca.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area\">\u2018Seedkeeper\u2019 relays the infinite stories of seeds to people. They are lowering the threshold for people to experience and grow plants more easily by creating various products and content that can foster a planting culture regardless of space. Seedkeeper believes in the potential and value of seeds. They believe that people will surely find the value within seeds, once they have witnessed seeds sprouting and growing at different speeds, listening carefully to the story of the seeds.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50 onlyM\" style=\"text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/7dfffe46-1a5e-482a-a707-ba4e22b8b1ca.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"video_area inner50\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/11832715-c6aa-42ff-81f6-3b412eca15fa.jpg\" alt=\"\ube44\ub514\uc624\uc601\uc5ed\" \/> <iframe src=\"https:\/\/v.kr.kollus.com\/RtKTJu4E?\" width=\"900\" height=\"506\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_box inner50\">\n<div class=\"text_area\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">Hi, could you please introduce the Seedkeeper to us?<\/p>\n<\/div>\n<p>Seedkeeper is a brand and studio that designs plant experiences of new senses using seeds as the medium. We observe the subtle characteristics of seeds, interpret them from a unique perspective and unravel the values and messages found in the process with various products, workshops and exhibitions. We started with the thought that it would be good to share the self-efficacy we felt through growing seeds, and we wanted to meet people who felt the same way through our activities.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_img_box inner50\">\n<div class=\"text_area\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">A brand and studio that designs plant experiences of new senses using seeds as the medium. This phrase catches my eye. What was it about seeds that seemed so intriguing to you?<\/p>\n<\/div>\n<p>Seeds may be extremely small, but they harbor infinite stories. A person passing by might not notice anything, but a person who is willing to stop for a moment, take a breather and have a closer look will discover the various aspects of seeds. For instance, all seeds are shaped differently, and it\u2019s fascinating how such different shapes arise from the seed\u2019s need to survive in nature. The surface of a seed is bumpy, which increases the chance of germination by making the seed stay moist for longer. Also, a seed can be carried further by the wind if it has propeller-like wings.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50\" style=\"margin-right: 0; text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/56e69933-5327-442f-813e-a00621137dce.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/f5d0a2ce-9c67-40b7-8bea-ebbbe0c026ad.jpg\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">The seed kits of Seedkeeper are mainly comprised of flowers and plants, especially those that we can see often in our daily lives. Does Seedkeeper have its own standard in deciding which seed kits to create?<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_img_box inner50\">\n<div class=\"img_area inner50 onlyW\" style=\"margin-left: 0; text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/ae0bb6a5-8072-4049-afaa-2497fdea286c.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area\">We do curate seeds according to various standards of our own. Our general standard is that the seeds must not be too difficult to sprout or grow and should be able to grow indoors. We also consider how to best portray the unique theme or concept of each seed kit, the characteristics of the plant that will appeal to people as well as how to utilize the harvest. For instance, you can grow medicinal herbs that relax your mind and body through the \u2018no stress tea\u2019 seed kit and make herb tea by brewing the leaves and flowers that have grown to some extent in hot water.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50 onlyM\" style=\"text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/ae0bb6a5-8072-4049-afaa-2497fdea286c.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">Since when did you develop an interest in seeds and begin growing plants?<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_img_box inner50\">\n<div class=\"text_area\">I can\u2019t remember exactly, but we\u2019ve both been growing plants for some time since we like to take care of things. But there is a reason why we decided to pursue this as our career. We both knew the kind of direction we wanted to take in life but didn\u2019t know how to make it happen. Then, one day, keywords like <span class=\"fw600 green\">seeds, germination, sprouts and self-efficacy<\/span> brought us together. As we shared stories and feelings with each other, we gained confidence that we should \u2018share such stories together\u2019 for our living.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50 \" style=\"margin-right: 0; text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/864e7ed6-44ad-4134-8976-4aaaa6459a0a.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_box inner50\">\n<div class=\"text_area\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">Did you notice any difference once you started to live a life closer to plants?<\/p>\n<\/div>\n<p><span class=\"fw600 green\">First of all, we feel the change of time and seasons more clearly than before.<\/span> We sometimes split time according to the germination cycle or subdivisions of the seasons. When we see indoor plants budding more in springtime although we continued to nurture them under the same conditions, it makes us think that we should also work harder.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_box inner50\">\n<div class=\"text_area\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">That\u2019s change that only plant growers would be able to notice.<\/p>\n<\/div>\n<p><span class=\"fw600 green\">We always stress the importance of \u2018observation\u2019 and \u2018care\u2019. It\u2019s crucial to realize not what you want, but what the plant wants while keeping just the right distance, so that it\u2019s not too hot or cold.<\/span> Just like the matter of whether the soil is too dry or too moist. If you neglect the plant, it will dry up and die. But the plant could also die due to excess moisture if you keep watering it. If you notice one day that the leaves are turning yellow and drying out, this means the roots are going bad. To solve the problem, you have to closely observe the plant to decide whether you\u2019ve watered it too much or too little, and take the right measures to properly care for it.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/1ad13bcc-89a0-4a5c-8082-0bddd8e46d9d.jpg\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_box inner50\">\n<div class=\"text_area\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">Nowadays people are showing a great deal of interest in plants, to the point where many visit places where they can be with plants. More people are into growing plants as well. Why do you think there\u2019s such continuous interest and consumption regarding plants?<\/p>\n<\/div>\n<p><span class=\"fw600 green\">Maybe it\u2019s because we\u2019re living in an age where it\u2019s very rare to see \u2018natural\u2019 things. And also because we\u2019re living in the era of consumption, not coexistence. It seems like nature has become something we have to search for to enjoy. It wouldn\u2019t seem so special if you could find it wherever you went.<\/span> We\u2019ve introduced a type of plant called \u2018clover\u2019 as we revamped our seed line this spring. Maybe you know it as shamrocks, with rounded white flowers. Have you ever roamed around fields, looking for four-leaf clovers?<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_img_box inner50\">\n<div class=\"text_area\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">Yes, I used to search so intently to find a four-leaf clover, the symbol of good luck, between three-leaf clovers.<\/p>\n<\/div>\n<p>Exactly. I grew up in an apartment, but we had a backyard full of clovers that I could walk into just by opening the door. I\u2019d lie there all day staring at the clouds in the sky, and make bracelets or flower crowns by weaving the clovers together. You could find clovers so easily in the city when I was young, but nowadays they\u2019re so hard to spot that I wonder if kids these days have seen clovers at all. It felt somewhat odd to introduce clovers to people as something for them to grow in flowerpots.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50 \" style=\"margin-right: 0; text-align: center;\">\n<div style=\"width: 350px;\">\n<p><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/7cab07cd-0909-49e8-be3e-f428095cd32b.jpg\" \/><\/p>\n<p class=\"img_desc\">Provided photo: designed by Freepik<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">After the pandemic, it seems like many people have developed an interest in becoming \u2018veranda farmers\u2019 or \u2018plant moms\u2019. Do you have an anecdote where you could see that people have become more interested in plants and gardens?<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_img_box inner50\">\n<div class=\"img_area inner50 onlyW\" style=\"margin-left: 0; text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/852d287a-f50b-40e4-b726-9cb9a0b96030.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area\">I think the importance of plants and nature surfaced alongside environmental issues as people started discussing important values in life during the pandemic when time stopped. It\u2019s a virtuous cycle in many aspects when more people start listening to the stories we want to tell. Rare plants could bring economic value for some, and growing plants may become a hobby in itself for others. It\u2019s great to see people develop their own definitions, whatever they may be. I think that diversity and how we define our relationship with plants are most important.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50 onlyM\" style=\"text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/852d287a-f50b-40e4-b726-9cb9a0b96030.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">There\u2019s a lot of people who don\u2019t even try growing a plant out of the fear that they\u2019ll end up killing the plant. Can you give them some of your own tips on how to start?<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_img_box inner50\">\n<div class=\"text_area\">Growing plants from the very beginning, so a seed, is a harmless experience that we recommend people to try at least once in their lifetime. That\u2019s the reason why we created seed kits in the first place. It contains the bare minimum to grow plants, so that beginners can try it out lightheartedly. It\u2019s not just the components of the kit that matter. All in all, what\u2019s important is the experience and the value you find along the way. We continuously update our manual and website content because we want to communicate the fundamentals of growing plants in an easy manner and also share the joy of caring for plants. I hope we can be a good companion for those who are hesitant to try growing plants.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"img_area inner50\" style=\"margin-right: 0; text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/fae00162-b01d-4146-829a-6dc6efaaf247.jpg\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">\n<div class=\"question_box\">\n<p class=\"text fw600 c111\">You must have come across so many different plants up to now. Which plant do you want to be like the most?<\/p>\n<p>Nowadays I often think that I want to be more relaxed, which is probably why basil comes to my mind right now. It sprouts quickly and doesn\u2019t overgrow during early growth stages, which is why first-time plant growers can easily grow basils. It\u2019s a kind plant, in a sense. And the scent is second to none. It lets out this fresh scent that is almost intoxicating even when you trim it just a little. It\u2019s a very gentle, ample plant as it grows fresh leaves very well, and it\u2019s easy to increase the number of basils by cutting the shoots on the stems. A basil may not catch your eye, but I wish to be like basil in that you don\u2019t get tired of it even after a long time.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"line inner50\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_img_box inner50\">\n<div class=\"img_area inner50\" style=\"margin-left: 0; text-align: center;\">\n<div style=\"width: 350px;\"><img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/c37a646b-5f5b-4683-9609-91634d5a0cde.jpg\" \/><\/div>\n<\/div>\n<div class=\"text_area\"><span class=\"fw600\">Even if it is blown away by the wind or washed away by the water and settles in fertile soil to sprout, it has to wait for various conditions to be just right, from the temperature to the moisture and the amount of light.<\/span><\/p>\n<p><span class=\"fw600\">After a long time of perseverance, under the pitch dark ground just like a womb, it courageously sticks its head out of the soil when it\u2019s sure that \u2018now\u2019s the time\u2019. <\/span><\/p>\n<p><span class=\"fw600\">But only the seed knows when that time will come. That is the physiological choice and way of life of the seed. <\/span><\/p>\n<p><span class=\"fw600\">Woo Jong-yeong \uff1cI learned life from a tree\uff1e<\/span><br \/>\n<span class=\"img_desc taL\">(taken from Seedkeeper\u2019s website)<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50\">Through this interview, we could truly understand Seedkeeper\u2019s wish to share the value and joy of \u2018observing\u2019 and \u2018taking care\u2019 of plants with more people. In the next part, we will hear the story of marketer Jeong Hye-yun, who says that the vitality of greenery provides infinite energy in her life and work.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"text_area inner50 gray\">Photo \/ Provided by Seed Keeper, designed by Freepik<br \/>\nEditor \/ Rawpress<br \/>\nGeneral Planning\/ Amorepacific Communications Team<\/p>\n<p>* The entire interview, video and manuscript is copyrighted by News Square.<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The current generation is more passionate about plants than ever before. There are those who are changing jobs, gaining energy, and finding motivation for new work through plants. Everyone who \u2018cares for plants\u2019 has their own anecdotes with plants, whether it be Looking into oneself using plants as a medium or relieving one\u2019s longing for nature. Seedkeeper was mesmerized by seeds while working as a contents marketer and designer, thereby launching a plant related brand and imbuing vitality into daily life and work through plants. Jeong Hye-yun and Moon Ye-jin are creating their own spaces and new brand activities with inspiration they got from plants. We met with such people who are making \u2018bold choices\u2019 and creating their own worldviews with plants as the motive. <\/p>\n","protected":false},"author":8,"featured_media":19693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[1248],"post_series":[126],"class_list":["post-14505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heritage-old","tag-garden-of-choices","post_series-126"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/06.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=14505"}],"version-history":[{"count":5,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14505\/revisions"}],"predecessor-version":[{"id":19701,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14505\/revisions\/19701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/19693"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=14505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=14505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=14505"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=14505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}