{"id":14330,"date":"2023-03-13T17:20:09","date_gmt":"2023-03-13T17:20:09","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=14330"},"modified":"2023-06-21T11:14:08","modified_gmt":"2023-06-21T02:14:08","slug":"sulwhasoo-names-tilda-sw","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/sulwhasoo-names-tilda-sw\/","title":{"rendered":"Sulwhasoo names Tilda Swinton as the new ambassador"},"content":{"rendered":"<style> .responsive_txt {} .scroll_table table th { text-align: center; font-weight: normal; } .scroll_table table th.bold, .scroll_table table td.bold { font-weight: bold; } .scroll_table { position: relative; width: 100%; max-width: 900px; margin: 0 auto; overflow: auto; } .scroll_table table { border-collapse: collapse; width: 100%; border: 1px solid #a0a0a0; } .scroll_table table th, td { padding: 10px 16px; box-sizing: border-box; font-size: 16px !important; color: #555; text-align: left; border-right: 1px solid #a0a0a0; vertical-align: top; } .scroll_table table th:last-child, td:last-child { border: 0; } .scroll_table table tr { border-bottom: 1px solid #a0a0a0; } .scroll_table.box_txt1 .scroll_area { width: 900px; margin: 0 auto; } p.fw500 { font-weight: 500; }<\/style>\n<p>&#8211; Tilda Swinton, with her unique and unrivaled aura, sets her first step as the brand\u2019s storyteller; delivering the authentic heritage and the artistic spirit of the globally respected luxurious beauty brand, to women around the world.<\/p>\n<p>&#8211; From BLACKPINK\u2019s ROS\u00c9 to Tilda Swinton, Sulwhasoo completes its Global Ambassador Lineup.<\/p>\n<p><\/p>\n<p> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/a44c1514-cfb4-4bf4-82ac-123bee31ce0d.jpg\"><\/p>\n<p><\/p>\n<p>Sulwhasoo, global iconic luxury beauty brand has announced the appointment of Tilda Swinton, the celebrated actress with an unrivaled aura, as their new global ambassador to declare the purpose of the brand.<\/p>\n<p><\/p>\n<p>An evolved version of the brand\u2019s latest campaign, \u2018#SulwhasooRebloom\u2019, one that announced the birth and beginning of a newly reestablished brand identity, is scheduled to return this March. The campaign aims to proclaim Sulwhasoo\u2019s role as a brand that brings ultimate beauty based on heritage and the spirit of the artist\u2014elements that laid the foundation for the birth of Sulwhasoo as a brand that has accumulated various records and that has been reborn as a global iconic luxury beauty brand that is worthy of the name.<\/p>\n<p><\/p>\n<p>Since its inception in 1932, Sulwhasoo has built an unparalleled brand identity based on a unique beauty heritage that has built on its raw ingredients, efficacy, design, and texture, pronouncing its spirit of the innovative artist in every aspect of the product. The brand\u2019s heritage and the artist spirit were central to creating &#8216;beauty&#8217; through the realm of art, and such is evident in its global brand mission statement, \u2018Building a world of beauty powered by art &amp; heritage&#8217;.<\/p>\n<p><\/p>\n<p>To deliver this brand mission to the world, Tilda Swinton was selected to represent Sulwhasoo due to her unique features, distinctive aura, and her reputation for taking challenges in experimental roles that transcend all genres and domains. Having her roots in Scotland, Tilda Swinton especially values the heritage that transcended generations to create who she is today. With this, she deeply resonates with Sulwhasoo\u2019s mission founded on art and heritage and looks forward to solidifying this as the brand\u2019s storyteller. <\/p>\n<p><\/p>\n<p>Tilda Swinton, who has established herself with a genre-transcending filmography such as \uff1cWE NEED TO TALK ABOUT KEVIN\uff1e and \uff1cMEMORIA\uff1e is quite a familiar figure that has shown special affection for Korean pop culture continuously, taking part in Korean films including \uff1cSnowpiercer\uff1e by director Bong Joon-ho. With Tilda Swinton getting on board following the K-Pop icon, BLACKPINK\u2019s ROS\u00c9 as the ambassador, Sulwhasoo is expected to accelerate its global market expansion from March 2023 onwards scaling its recognition and attractiveness beyond Korea, solidifying its position as a global beauty brand.<\/p>\n<p><\/p>\n<p>As Tilda reveals her fondness towards Sulwhasoo from her product experience as a user before she had started the ambassador activities, filmed the video at the House of Sulwhasoo Bukchon, as the space stands as the essence of the identity where all of Sulwhasoo\u2019s heritage, artist spirit, and philosophy are concentrated and materialized. This film highlights Tilda&#8217;s charm where she unravels her emotions through hypnotic and mysterious cinematography. Last September, BLACKPINK\u2019s ROS\u00c9 transformed into the personified Sulwhasoo and fantastically performed in the first \u2018brand universe\u2019 video. Tilda\u2019s video will unfold the second brand universe that will further expand in both depth and width.<\/p>\n<p><\/p>\n<p> <span style=\"font-style: italic;\">\u201cEternal spirits, never-ending spirit and immortal spirits\u2026 but not such a beautiful thing as this. I\u2019m really quite obsessed with Ginseng.\u201d <\/span>  In \uff1cI AM GINSENG\uff1e, a video that depicts Sulwhasoo\u2019s artistic spirit for ginseng, the root and core of the brand\u2019s heritage, Tilda expresses her affection and curiosity for the ingredient with her deep and unique voice.<\/p>\n<p> <\/p>\n<p>Meanwhile, BLACKPINK\u2019s ROS\u00c9, who started her activities as the global ambassador in September of 2022, also expressed Sulwhasoo\u2019s spirit of the innovative artist with visuals and special films. The campaign videos starring BLACKPINK\u2019s ROS\u00c9 and Tilda Swinton, who has recently joined Sulwhasoo, will be showcased through the official channel of Sulwhasoo(@sulwhasoo.official).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Tilda Swinton, with her unique and unrivaled aura, sets her first step as the brand\u2019s storyteller; delivering the authentic heritage and the artistic spirit of the globally respected luxurious beauty brand, to women around the world. &#8211; From BLACKPINK\u2019s ROS\u00c9 to Tilda Swinton, Sulwhasoo completes its Global Ambassador Lineup. Sulwhasoo, global iconic luxury beauty [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"post_series":[],"class_list":["post-14330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/5d9cfc2e-7c43-4ad7-88ce-497af824ee67.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=14330"}],"version-history":[{"count":5,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14330\/revisions"}],"predecessor-version":[{"id":19717,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14330\/revisions\/19717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/19362"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=14330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=14330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=14330"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=14330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}