{"id":14050,"date":"2023-02-17T14:56:32","date_gmt":"2023-02-17T05:56:32","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=14050"},"modified":"2023-07-25T15:04:06","modified_gmt":"2023-07-25T06:04:06","slug":"from-pho-to-hamburger-p","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/from-pho-to-hamburger-p\/","title":{"rendered":"From pho to hamburger, Park Jae-hyun, CEO of MIMIOK and Sinyongsan\u2019s Midas touch"},"content":{"rendered":"<div class=\"wp-post-series-box series-403 wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-40369e8a784b8c9d\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-40369e8a784b8c9d\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 2 of 8 in the series <em>&ldquo;100 Hangang-daero&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/interview-with-chef-nam\/\">Interview with Chef Nam Joon-young Who Launched Hieutu, Gege, and Keebo<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">From pho to hamburger, Park Jae-hyun, CEO of MIMIOK and Sinyongsan\u2019s Midas touch<\/span><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/interview-with-linda-lee\/\">Interview with Linda Lee, CEO of Approach, an English-style brunch place<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/meet-jeong-jaebeom-own\/\">Meet Jeong Jae-beom, owner of Yongsan-based Namyeongdon, one of Seoul&#8217;s top 3 meat restaurants<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/30-years-in-sinyongsan-a-chat-with-gil-jong-gwan-the-owner-of-delta-store\/\">30 Years in Sinyongsan: a Chat with Gil Jong-Gwan, the Owner of Delta Store<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/meet-kim-ji-hoon-the-pioneer-of-ojeje\/\">Meet Kim Ji-hoon, the Pioneer of \u2018Ojeje\u2019<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-meeting-seungmok-lee-and-jongwon-kim-of-travertine\/\">Meeting Seungmok Lee and Jongwon Kim of &#8216;Travertine&#8217;<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-meeting-seongja-moon-and-seongchun-son-the-owners-of-sungkwang-restaurant\/\">Meeting Seongja Moon and Seongchun Son, the owners of &#8216;Sungkwang Restaurant&#8217;<\/a><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> body { font-family: NanumGothic, \"Malgun Gothic\", Dotum; } .responsive_imgarea { margin: 0 auto; } .responsive_column_wrap { max-width: 900px; margin: 0 auto !important; } .responsive_column_wrap.full_wrap { max-width: 100%; } .responsive_txt { color: #555; font-size: 17px !important; margin: 0 50px; } .responsive_txt.tit { font-size: 34px !important; color: #8c5a37; font-weight: 600; line-height: 1.1; } .responsive_txt.left_border_box { padding-left: 20px; border-left: 2px solid #ccc; font-size: 18px !important; color: #444; font-weight: 500; line-height: 1.5 !important; } .responsive_txt.outter_box { padding: 0 9px 9px 0; border-right: 1px solid #8c5a37; border-bottom: 1px solid #8c5a37; } .responsive_txt.outter_box .inner_box { padding: 35px 35px; border: 1px solid #8c5a37; } .responsive_txt.outter_box .inner_box .tit { font-size: 22px !important; color: #8c5a37; } .responsive_txt.outter_box .inner_box p { color: #8c5a37; line-height: 1.5 !important; } .responsive_column_wrap.full_wrap { max-width: 100%; padding: 50px 0; background: #f2f2f2; } .responsive_column_wrap.full_wrap .responsive_txt { max-width: 790px; margin: 0px auto; padding: 0 20px; line-height: 1.5 !important; color: #888; } .img_box img { width: 100%; } .img_box>div { margin: 0 auto; } .img_box>div>p { margin-top: 12px; color: #888 !important; font-size: 12px !important; text-align: center !important; line-height: 1.5 !important; } .pd4 { padding: 4px 0; } .fw500 { font-weight: 500; } @media (max-width:768px) { .responsive_txt { margin: 0; } } @media (max-width:500px) {}<\/style>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> We met with CEO Park Jae-hyun, an individual who has made a name for himself for turning every brand he launches into a megahit in Sinyongsan. He works as the owner chef of MIMIOK, a Seoul-style pho place, Burger Boy, an American-style burger joint, and Shawnino, an Italian restaurant, all while running a YouTube Channel as <a href=\"https:\/\/www.youtube.com\/@campingman\" style=\"color:#0048ff;\" target=\"_blank\" rel=\"noopener\">Camping Man<\/a> and leading <a href=\"https:\/\/www.youtube.com\/@campingman\" style=\"color:#0048ff;\" target=\"_blank\" rel=\"noopener\">Seoul Morning Coffee Club<\/a>. Here is a sneak peek at his food-inspired life. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div style=\"width:100%; height:1px; background:rgba(0,0,0,0.2);\"><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:600px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/f9fdd201-bd28-4e02-b9ef-79f8e024add0.jpg\"> <\/p>\n<p>\u25b2 CEO Park Jae-hyun at Burger Boy in Sinyongsan \u24d2goldenimageshouse<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt tit\"> #1 Diagnosed with leukemia at twenty <\/div>\n<div class=\"responsive_txt left_border_box pd4\"> We heard that you were diagnosed with leukemia in your twenties. <\/div>\n<div class=\"responsive_txt\"> Yes, I was diagnosed with leukemia when I was twenty and underwent medical treatment for about four years. The experience was life changing. Before, I wanted to become rich and famous, so I was obsessed with the idea of \u2018working 24\/7 while I was still young.\u2019 But a so-called \u2018near-death experience\u2019 changed my mindset. Later, I wanted to live a happy, fulfilling life. I no longer wanted to wait for the right moment to come. So, as soon as I got better, I left for New York. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box pd4\"> Is New York where you began your cooking career? <\/div>\n<div class=\"responsive_txt\"> It was a hobby at first. Cooking helps me concentrate, which I\u2019m pretty bad at. I had always wanted to learn to cook professionally. New York\u2019s rent is ridiculously high, so I had to make ends meet one way or another. I came up with the idea of turning my living room into a one-table restaurant. I would serve Korean dishes to Korean students studying in New York, who were always craving some good Korean food. However, I had never learned to cook professionally, and going to a culinary school wasn\u2019t an option because it was too costly. So, I went to a fusion Korean restaurant, where I was a regular, and asked if I could work in the kitchen. That\u2019s how it started. I learned to cook from the chef, and I served the menus I learned there in my living-room-turned-one-table restaurant. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:800px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/13473a60-c6b6-4d7d-834f-f0455df49c3f.jpg\"> <\/p>\n<p>\u25b2 CEO Park Jae-hyun learning to cook at a fusion Korean restaurant in New York \u24d2Park Jae-hyun<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box pd4\"> Did your \u2018customers\u2019 like the food? <\/div>\n<div class=\"responsive_txt\"> They loved it so much that my living room was always packed. I had to quit running my living-room restaurant after 4 years when I decided to move to Italy. Back then, I was in love with Italy and its culture, so I ended up living in Florence for about three and a half years. There, I made money by running a guest house and working as a tour guide, since there were always so many Korean tourists in Florence. The people I worked with back then still work with me now. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt tit\"> #2 Things have come full circle and back to <br \/> restaurant business <\/div>\n<div class=\"responsive_txt left_border_box \"> When you came back to Korea after a series of ventures, you returned to the restaurant business. <br \/> Why restaurants? <\/div>\n<div class=\"responsive_txt\"> After running a few businesses, I realized that the restaurant business was the only one that could attract so many people in such a short amount of time. If you think about it, a must-eat restaurant serves hundreds of people every day. It was fascinating to think that \u2018food\u2019 alone could attract that much traffic. I also had the idea that \u2018I could do something interesting and exciting with all the people who came to my restaurant.\u2019 <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box\"> You first opened the Seoul-style pho place MIMIOK in Ulsan, which relocated to Sinyongsan. <br \/> What was your first impression of Sinyongsan? <\/div>\n<div class=\"responsive_txt\"> I first opened MIMIOK in Ulsan. It didn\u2019t work out but I was still confident that it would thrive in Seoul, where there were more people. I was sure about the taste. I was lucky enough to take over a space that my friend\u2019s relative used to run, which happened to be in Sinyongsan. Back then, Sinyongsan was much quieter and less populated. It wasn\u2019t the most commercial district, but I liked the vibe of the streets, given how difficult it is now in Seoul to find towns that still maintain the mood that existed 10, 20 years ago. Not to mention you are just a few steps away from its more modern counterpart, which includes architecture like the Amorepacific building. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:800px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/a95149e1-cdbe-42bc-a4ba-a7bdb6c01cf3.jpg\"> <\/p>\n<p>\u25b2 MIMIOK was created by remodeling a Hanok \u24d2Park Jae-hyun<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box pd4\"> You supposedly tried very hard to win the hearts and minds of the elders in the area. <\/div>\n<div class=\"responsive_txt\"> Most of the town\u2019s residents were born and raised here. Opening MIMIOK here probably had an impact on their daily lives or businesses, either directly or indirectly. In particular, it was natural for the owners of restaurants in the area to think that they had lost some of their customers to MIMIOK. I wanted to win their hearts and minds. So, I delivered them pho from MIMIOK and hamburgers from Burger Boy, and I even gave the elders free massages. Once, I bought a new stroller for this old lady who carried around a worn-out stroller to collect discarded boxes. I tried what I could to fit into the local community.  <\/p>\n<p> And I believe my efforts paid off. Even before I launched Burger Boy and Shawnino, real estate agents from the area let me in on ideal spaces available for rent. Thanks to them, I was able to open Burger Boy and Shawnino nearby MIMIOK. <\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:390px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/ae7555ad-a7b9-4ee6-b1fb-37ef2ab2f2ee.jpg\"> <\/p>\n<p>\u25b2 With Sinyongsan residents \u24d2Park Jae-hyun<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box\"> Amorepacific runs HOPE STORE, which is operated with the legacy of the late chairman. <br \/> Its purpose is to help the underprivileged and small business owners in the local community. <br \/> It seems that you also make a lot of effort to blend in with the local community. <\/div>\n<div class=\"responsive_txt\"> Every month, I sponsor pho and hamburgers for preschool and underprivileged children. Making financial donations is nice, but I wanted to share food. It\u2019s not just because I run restaurants; I believe there is something heart-warming about sharing food. <\/p>\n<p> I want to help leukemia patients one day. Sometimes, people come to the restaurants after hearing about how I was once a leukemia patient myself. They ask me how I was able to recover completely. Some of them are young, just like I was when I was first diagnosed. It hurts me to think how desperate they must be. It\u2019s my dream to one day contribute to people outside of the local community and help leukemia patients. <\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:800px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/67897b3a-88c9-4fa0-a5f8-c019ca32ef78.jpg\"> <\/p>\n<p>\u25b2 Sponsoring food to a local children\u2019s welfare center \u24d2Park Jae-hyun<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box\"> MIMIOK, Burger Boy, and Shawnino\u2026 all three brands are popular, to say the least. <br \/> What is your secret to making every venture the talk of the town? <\/div>\n<div class=\"responsive_txt\"> For MIMIOK, the secret was in reinterpreting pho with a taste of Seoul. We use Korean mint in our pho instead of cilantro, which has a stronger scent, and we use rice noodles made with Icheon rice. Burger Boy is an outdoor hamburger brand. If you ask regular campers what food they enjoy the most while camping, many of them will pick hamburgers, which is where I got the idea to make an American-style hamburger you eat while camping. With Shawnino, I recreated some hearty Italian dishes I used to enjoy in Italy to suit the palate of Korean customers. All three brands have a story and features that make them special. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:800px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/a3309045-161c-437a-8a3a-2c2f035b4f9d.jpg\"> <\/p>\n<p>\u25b2 Hamburgers from Burger Boy and a plate of pasta from Shawnino, each with its unique story and characteristics \u24d2Park Jae-hyun<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> But for me, what makes a restaurant popular isn\u2019t just its taste. When it comes to restaurants, not all our \u2018personal favorites\u2019 made it to the list because of their amazing food. Most consumers these days have a high bar in terms of food, service, interior, atmosphere, and even . Of those, what I pay the most attention to is \u2018service.\u2019 My goal is to make customers leave our restaurants feeling delighted. We all have that experience where a pleasant dining experience was ruined by a rude server, right? Then there is that place where the food is mediocre but the service is impeccable, making you want to come back. <\/p>\n<p> Offering hair ties to customers with long hair, saying things in a more considerate way\u2026 small things like that are what I tell my employees to pay attention to. In that regard, I consider HR to be one of the most critical aspects of my business. <\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt tit\"> #3 A Gen M\u2019s secret to working with Gen Z <\/div>\n<div class=\"responsive_txt left_border_box \"> Since you mentioned HR, the restaurant business depends heavily on full-time and part-time <br \/> employees in their twenties. Many owners complain about how difficult it is to work with Gen Z. <br \/> Do you also agree? <\/div>\n<div class=\"responsive_txt\"> Many of our employees in their 20s, including part-timers, have been working with us for quite a while now. I believe creating a well-defined boundary is the secret to working with young employees. An inclusive yet flexible culture can make even the most individual and independent employees blend in smoothly. <\/p>\n<p> For example, we have different workplace social clubs. There is the \u2018Running Crew\u2019 whose members meet on a regular basis to run, and there is the \u2018Art Dining Event\u2019 where we invite employees to talk about art over food. All these social clubs began not with the purpose of making money or promoting our businesses, but solely of motivating our employees because giving the right motivation to the employees is very important. I post photos of employees hosting the event on social media, putting them in the spotlight. You would think they would shy away, but on the contrary, they work harder because they feel a strong sense of responsibility. When one event ends in a success, they try even harder on the next event. In the end, customers benefit from happy employees. <\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:800px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/25e84680-ec74-4068-8b8b-76e823948300.jpg\"> <\/p>\n<p>\u25b2 The Art Dining Event hosted by employees \u24d2Park Jae-hyun<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> Another perk is the \u20181:1 interview,\u2019 which is, yes, something you can find at most companies. However, in the restaurant business, interviewing employees on a one-on-one basis is not easy because I have to be present at the restaurants I run. Nonetheless, I wanted to make sure that our employees get a chance to vent. So, I make time to conduct 1:1 interviews, despite my packed schedule. <\/p>\n<p> When you ask an employee, \u2018Is there anything that\u2019s bothering you at work these days?\u2019 many of them will say, \u2018No, there isn\u2019t.\u2019 But if you ask the same question on paper, they will go on and on about it. I prepare a questionnaire on personal concerns, work-related relationships, or even health, and do a 1:1 interview based on the responses written on the questionnaire. It\u2019s a good way to start a heart-to-heart conversation, and the employees get a chance to vent. They may end up reconsidering quitting and working for a few more years in the end. It really depends on how you build the corporate culture. <\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:390px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/22e63379-625d-439c-98dc-97322228b507.jpg\"> <\/p>\n<p>\u25b2 Employees who helped grow the brand MIMIOK \u24d2Park Jae-hyun<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt tit\"> #4 Getting important chores out of the way early <br \/> in the morning <\/div>\n<div class=\"responsive_txt left_border_box pd4\"> What are you planning next? A new brand? <\/div>\n<div class=\"responsive_txt\"> I\u2019m thinking about opening a cafe that opens very early in the morning. There is already a community, named SMCC, the Seoul Morning Coffee Club. It\u2019s a get-together of people who meet between 7 and 8 in the morning to drink coffee. I had an SMCC meet this morning as well. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box pd4\"> You drink coffee at a cafe at 7 in the morning\u2026? <\/div>\n<div class=\"responsive_txt\"> I\u2019ve been waking up early in the morning for about 10 years now, ever since I realized that getting important chores out of the way early in the morning makes your life so much easier. For me, those important chores were working out, reading, and learning a second language. I wake up at 5 to exercise and study a second language for about two hours, then at 7, I grab a cup of coffee from a cafe that opens early and read or organize my thoughts. I posted Instagram stories about going to a cafe early in the morning, and people started asking what I was up to. Some of them even wanted to join. So, I made a community where people would gather at a cafe early in the morning for a quick coffee chat. It\u2019s been about 6 months now, and the community already has more than 3,000 followers on Instagram. Now, the community is being run in more than 10 regions. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:800px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/b4ba52f4-6f42-427b-b519-5cf4ebcf3654.jpg\"> <\/p>\n<p>\u25b2 SMCC members gather at a cafe at 8 in the morning \u24d2Park Jae-hyung<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box pd4\"> Come to think of it, there aren\u2019t that many cafes that open early in the morning. <\/div>\n<div class=\"responsive_txt\"> You see so many cafes that open early in the morning when you travel abroad. Even in European countries that are known for their laid-back culture, cafes open at 6 or 7 in the morning. In Korea, most cafes open around 10, which is a little too late for a cup of true \u2018morning\u2019 coffee. So, I wanted to change this morning coffee culture. The order got mixed up, so I somehow ended up building a community before I opened a cafe. I want people to see an \u2018SMCC\u2019 cup and think, \u2018Oh, he\/she must be a morning person.\u2019 <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt tit\"> #5 Big dreams, small moments of happiness <\/div>\n<div class=\"responsive_txt left_border_box\"> You run three brands, six restaurants, on top of a YouTube channel as Camping Man. <br \/> You must be extremely busy, so how do you manage your stress? <\/div>\n<div class=\"responsive_txt\"> I\u2019m really into Yoga and meditation these days. I\u2019ve been doing Yoga for quite a while, but never have I appreciated Yoga\u2019s benefits on my mental health as much as I do these days. Those minutes, hours you spend focusing on your body and mind help build muscles not only in your body, but also in your mind. A strong, muscular mind is the best remedy for stress. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box pd4\"> Aren\u2019t you afraid of failure? <\/div>\n<div class=\"responsive_txt\"> Strangely enough, not really. I\u2019m neither too afraid of failure nor too excited about success. I know from experience that success comes at a cost. Once you reach the top, there is only coming down. My restaurants and my YouTube channel are gaining publicity at the moment, but they will die out one day. \u2018Don\u2019t be overly exhilarated about good things, but don\u2019t be overly sad about bad things either\u2019 \u2014 it\u2019s a saying by Pomnyun that I always tell myself. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt left_border_box pd4\"> Last but not least, how would you define happiness? <\/div>\n<div class=\"responsive_txt\"> Many of us are after \u2018small but certain moments of happiness\u2019 these days. For me, it\u2019s about heading towards your big dream in the long run, while not missing out on the small delights that life offers you. The secret to my happiness is giving my fullest each day and never letting go of that big dream. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"img_box\">\n<div style=\"max-width:440px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/6224aa1d-c12d-47a3-aa58-057227ce2f1c.jpg\"> <\/p>\n<p>\u25b2 CEO Park Jae-hyun at his restaurant Burger Boy in Sinyongsan \u24d2goldenimageshouse<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div style=\"width:100%; height:1px; background:rgba(0,0,0,0.2);\"><\/div>\n<\/div>\n<div class=\"responsive_column_wrap\">\n<div class=\"responsive_txt\"> CEO Park Jae-hyun tells us that he was able to come this far because he followed his heart, not wanting to leave any regrets behind, after completely recovering from leukemia. We look forward to witnessing the small moments of happiness he will collect on his way to his big dream. <\/div>\n<\/div>\n<div class=\"responsive_column_wrap full_wrap\">\n<div class=\"responsive_txt\"> <span class=\"fw500\">Interview<\/span> Hyewon Shin <br \/> <span class=\"fw500\">Photos<\/span> Goldenimageshouse <br \/> <span class=\"fw500\">All interviews and manuscripts are copyrighted by News Square.<\/span> <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is post 2 of 8 in the series &ldquo;100 Hangang-daero&rdquo; Interview with Chef Nam Joon-young Who Launched Hieutu, Gege, and Keebo From pho to hamburger, Park Jae-hyun, CEO of MIMIOK and Sinyongsan\u2019s Midas touch Interview with Linda Lee, CEO of Approach, an English-style brunch place Meet Jeong Jae-beom, owner of Yongsan-based Namyeongdon, one of [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":14052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1252],"tags":[],"post_series":[136],"class_list":["post-14050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend","post_series-136"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/\/contents\/e679a505-8a63-4b5b-bd41-74cd62c045c2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=14050"}],"version-history":[{"count":2,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14050\/revisions"}],"predecessor-version":[{"id":20108,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/14050\/revisions\/20108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/14052"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=14050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=14050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=14050"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=14050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}