{"id":13958,"date":"2021-01-04T14:32:18","date_gmt":"2021-01-04T14:32:18","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=13958"},"modified":"2021-01-04T14:32:18","modified_gmt":"2021-01-04T14:32:18","slug":"amorepacific-group-decla-1","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/amorepacific-group-decla-1\/","title":{"rendered":"Amorepacific Group Declares 2021 Management Policy \u2018Winning Together\u2019"},"content":{"rendered":"<article class=\"detail-contents\">\n<div class=\"content\" static=\"\" parbase=\"\">\n<div class=\"content\" static=\"\" parbase=\"\">\n<div class=\"l-small\">\n<p> <strong>Amorepacific Group set as its 2021 management policy \u2018Winning Together\u2019 and declared its commitment toward overcoming the crisis.<\/strong> <\/p>\n<\/p><\/div>\n<div class=\"imgbox\">\n<div class=\"shift\">\n<div class=\"shift\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/50a74fe6-cd24-4cbf-980b-000095941e45.jpg\" alt=\"class=imgbox-img\"> <\/div>\n<\/p><\/div>\n<div class=\"imgbox-note\">Amorepacific Group Chairman &#038; CEO Suh Kyung-bae\u2019s 2021 New Year\u2019s Message Video<\/div>\n<\/p><\/div>\n<div class=\"l-small\">\n<p>On the morning of Monday, January 4, Amorepacific Group held a New Year\u2019s kick-off meeting for the Year of the Ox. This year\u2019s kick-off meeting was held via an online broadcast as an \u2018untact\u2019 meeting. In his New Year\u2019s message video, Chairman &#038; CEO Suh Kyung-bae said, \u201cThe time requires us to make a shift in perspective of customers and changes in distribution\u201d and emphasized \u201cwe must return to our customer-centric value and accurately understand and reflect the changes in our customers.\u201d <\/p>\n<p>Under the management policy of \u2018Winning Together\u2019 this year, Amorepacific Group plans to implement its three core strategies of \u2018strong brand\u2019, \u2018digital transformation\u2019, and \u2018innovating business fundamentals\u2019. On this, Chairman &#038; CEO Suh Kyung-bae said, \u201cwe must remember that seeing before anyone else, starting before anyone else, and succeeding before anyone else is how we win the hearts of our customers and move forward in any environment\u201d, as he set forth key objectives.<\/p>\n<p>First, the group aims to focus on developing \u2018Engine Products\u2019 that reflect the unique values of each brand and the spirit of the times. Through this, the company plans to build strong brands that are extraordinary and unrivaled. In addition, the group will accelerate its efforts in a swift \u2018digital transformation\u2019. Not only will it pursue to engage with customers through content optimized to each platform, but also reexamine its way of work to obtain the competitive advantage in the digital age. Amorepacific Group also aims to improve business fundamentals to enable profitable growth. It will reduce unnecessary costs and hidden inefficiencies, improving its profit and loss structure, while innovating the fundamentals of offline stores to build a new success model.<\/p>\n<p>Lastly, Chairman &#038; CEO Suh Kyung-bae continued, \u201cwe will be able to take today\u2019s circumstances as a foundation for success if we prepare for the post-COVID-19 world\u201d and delivered his determination saying, \u201cwe will provide opportunities to help members of the group grow into promising talents of today and create a path for members to grow feeling joy and sense of achievement at work.\u201d He then demonstrated his commitment saying, \u201cwe will begin our journey of building a higher level of business ecosystem where our growth leads to the growth of customers, stakeholders, and society.\u201d<\/p>\n<p>In 2021, Amorepacific Group plans to build a year of \u2018Winning Together\u2019 by pioneering a new future through the forward-looking challenging spirit of \u2018Asian Beauty Creator\u2019 and the positive courage of \u2018Team AMORE\u2019.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<style> .imgbox-note { font-style: normal; text-align: center; color: #444; } <\/style>\n<\/p><\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Amorepacific Group set as its 2021 management policy \u2018Winning Together\u2019 and declared its commitment toward overcoming the crisis. Amorepacific Group Chairman &#038; CEO Suh Kyung-bae\u2019s 2021 New Year\u2019s Message Video On the morning of Monday, January 4, Amorepacific Group held a New Year\u2019s kick-off meeting for the Year of the Ox. This year\u2019s kick-off meeting [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":13960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"post_series":[],"class_list":["post-13958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/\/contents\/33ec625f-fabd-4bf4-8ecb-63e7c85984ec.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=13958"}],"version-history":[{"count":1,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13958\/revisions"}],"predecessor-version":[{"id":13959,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13958\/revisions\/13959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/13960"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=13958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=13958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=13958"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=13958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}