{"id":13646,"date":"2023-02-21T15:22:10","date_gmt":"2023-02-21T06:22:10","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=13646"},"modified":"2023-07-25T14:47:23","modified_gmt":"2023-07-25T05:47:23","slug":"introducing-technoart-c","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/introducing-technoart-c\/","title":{"rendered":"Introducing Techno-Art Companies and Intermediary Organizations in Art and Culture"},"content":{"rendered":"<div class=\"wp-post-series-box series-379 wp-post-series-box--expandable\">\n\t\t\t<input id=\"collapsible-series-3796a02750bf07a3\" class=\"wp-post-series-box__toggle_checkbox\" type=\"checkbox\">\n\t\n\t<label\n\t\tclass=\"wp-post-series-box__label\"\n\t\t\t\t\tfor=\"collapsible-series-3796a02750bf07a3\"\n\t\t\ttabindex=\"0\"\n\t\t\t\t>\n\t\t<p class=\"wp-post-series-box__name wp-post-series-name\">\n\t\t\tThis is post 6 of 6 in the series <em>&ldquo;Staff Column(Kim Taewoo)&rdquo;<\/em>\t\t<\/p>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"wp-post-series-box__posts\">\n\t\t\t<ol>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/social-economy-what-it\/\">Social Economy: What It Is and How It Is Different<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/meeting-with-nonprofit\/\">Meeting with non-profit startups<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/introducing-social-ventu\/\">Introducing Social Ventures<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/socially-responsible-com\/\">Socially Responsible Companies with an Impact<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/dev.stories.amorepacific.com\/en\/social-economy-enterpris\/\">Social Economy Enterprises in the Cultural Art sector<\/a><\/li>\n\t\t\t\t\t\t\t\t\t<li><span class=\"wp-post-series-box__current\">Introducing Techno-Art Companies and Intermediary Organizations in Art and Culture<\/span><\/li>\n\t\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<\/div>\n<style type=\"text\/css\"> \/* common : S *\/ .responsive_column_wrap { margin: 0; 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font-weight: 600; letter-spacing: -0.02em; color: #111; } .responsive_column_wrap .star { color: #30abde; } .responsive_column_wrap .img_area>div { margin: 0 auto; } .responsive_column_wrap .img_area .img_desc { display: block; margin-top: 10px; font-size: 16px; text-align: center; color: #888; } .responsive_column_wrap .box_area { margin: 0 30px; padding: 30px; border: 1px solid #c0c0c0; box-sizing: border-box; line-height: 1.7; } .responsive_column_wrap .source_area { margin: 0 30px; } .responsive_column_wrap .source_area .box_in { border-top: 1px solid #999; padding-top: 5px; } .responsive_column_wrap .video_area { position: relative; } .responsive_column_wrap .video_area iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } \/* common : E *\/ .responsive_column_wrap .mem_column_tit { margin: 0 30px 80px 30px; } .responsive_column_wrap .mem_column_tit .top_text { color: #373737; font-size: 18px; } .responsive_column_wrap .mem_column_tit .tit_text { margin: 70px 0 35px 0; color: #7c7c7c; font-size: 30px; text-align: center; line-height: 1.25; letter-spacing: -0.03em; } .responsive_column_wrap .mem_column_tit .tit_text .big { color: #30abde; font-size: 36px; letter-spacing: -0.03em; } .responsive_column_wrap .mem_column_tit .columnist { text-align: center; } .responsive_column_wrap .mem_column_tit .columnist .img { position: relative; } .responsive_column_wrap .mem_column_tit .columnist .img img { width: 72px; margin: 0 auto; } .responsive_column_wrap .mem_column_tit .columnist .img::after { content: ''; position: absolute; width: 100%; height: 1px; background-color: #e7e7e7; top: 50%; left: 50%; transform: translate(-50%, -50%); z-index: -1; } .responsive_column_wrap .mem_column_tit .columnist .name { margin-top: 15px; color: #373737; } .responsive_column_wrap .mem_column_tit .columnist .name .bar { display: inline-block; color: #bdbdbd; margin: 0 10px; } .responsive_column_wrap .sub_tit { font-size: 26px; font-weight: 600; color: #009cc0; letter-spacing: -0.02em; line-height: 1.08; } .responsive_column_wrap .sub_tit sup { font-size: 12px; } @media (max-width:768px) { \/* common : S *\/ .responsive_column_wrap { padding-bottom: 50px; } .responsive_column_wrap .inner30, .responsive_column_wrap .inner50 { margin-left: 0; margin-right: 0; } .responsive_column_wrap .img_area .img_desc { font-size: 14px; } .responsive_column_wrap .box_area { margin: 0; padding: 15px; } .responsive_column_wrap .source_area { margin: 0; } .responsive_column_wrap .source_area .box_in { padding-top: 2px; } \/* common : E *\/ .responsive_column_wrap .mem_column_tit { margin: 0 0 40px 0; } .responsive_column_wrap .mem_column_tit .tit_text { margin: 35px 0 15px 0; } }<\/style>\n<div class=\"responsive_column_wrap\">\n<div class=\"mem_column_tit\">\n<p class=\"top_text\"> <span class=\"fw600\">Columnist<\/span> | Introducing the columns written by member of Amorepacific Group <\/p>\n<div class=\"tit_text\">People Making A More Beautiful World <br \/> <em class=\"big fw600\">Part 6. Introducing Techno-Art Companies and  <br clss=\"onlyW\"> Intermediary Organizations in Art and Culture <\/em> <\/div>\n<div class=\"columnist\">\n<div class=\"img\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/7ff97627-d100-4421-8c7e-2b767dc52a57.png\" alt=\"profile\"> <\/div>\n<div class=\"name fz18\"> <span class=\"fw600\">Columnist<\/span> <span class=\"bar\">|<\/span> Kim Taewoo <br \/> Amorepacific Sustainability Management Division <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\">\n<p class=\"hash_text\">#INTRO<\/p>\n<p> So far, we have looked at various types of non-profit startups, social ventures, and social enterprises. In the last volume, I put together a list of social economy enterprises in the field of culture and arts. This is a follow-up article, featuring \u2018art companies that incorporate technology\u2019 as well as intermediary organizations. Since the purpose of this column is to discover organizations that \u2018make A MORE beautiful world,\u2019 I would like to talk about techno-art companies, and then finish this series by introducing some intermediary organizations. However, please keep in mind that unlike the organizations covered in previous volumes, the ones I am introducing today are either for-profit companies or government-affiliated institutions. <\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">d\u2019strict, pioneering the media art exhibition scene with <br clss=\"onlyW\"> highly immersive, hyperrealistic content\u2019 <\/p>\n<p> The whale that swam in the sky in Extraordinary Attorney Woo captured our hearts and minds, as did the waves trapped inside the glass at COEX. When COVID-19 started escalating in April 2020, waves raged out of nowhere in the largest electronic display board in Korea at COEX. The one-month media art project by d\u2019strict stopped countless passers-by and generated a huge amount of buzz on social media, both locally and globally. The sensational reaction led to the release of part 2, titled \u2018Whale #2\u2019 at Times Square, Newyork in July 2021. With travel restrictions brought on by the pandemic, Jeju once again emerged as a popular tourist destination, and the company\u2019s Arte Museum made it to the list of must-visit Jeju tourist attractions. The museum opened new s in Yeosu and Gangneung as well, further pioneering the media art scene. <\/p>\n<p> d\u2019strict holdings INC. is a digital design company specializing in the production of hyperrealistic content. The company mainly uses a technology called \u2018anamorphic illusion,\u2019 which is a type of optical illusion that creates a three-dimensional effect on a flat surface. The company is not a dedicated cultural art company per se, but it plans on incorporating XR (extended reality) and VFX (visual effects) to create new forms of media art in the future. With new Arte Museum s opening in Chengdu, Las Vegas, and Dubai this year, in addition to the one that opened in Hong Kong last year, more global audiences will now have the chance to experience d\u2019strict\u2019s highly immersive media artworks. <\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:646px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/88fe2f39-0ede-4fbf-b88f-2b91e04e5876.jpg\"> <span class=\"img_desc\">\u2018Wave\u2019, media artwork on display at the K-Pop square at COEX<\/span> <\/div>\n<\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:646px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/9d366959-d901-4e19-b194-112c649fe30f.jpg\"> <span class=\"img_desc\">\u2018Whale #2\u2019, the winner of Gold Award at the 2022 iF Design Awards<\/span> <\/div>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">BBuzzArt, an artist management system and <br clss=\"onlyW\"> NFT transaction platform <\/p>\n<p> A metaverse and NFT boom swept the world last year. Making headlines was the news that three NFT editions of artist Kim Whan-ki, the master of Korean abstract art, were auctioned for about 700 million won and that an NFT featuring the bored face of a chimpanzee was sold for billions of won. The world seemed to be on the verge of changing at that time, but the craze quickly died out. Some even go so far as to say there is an NFT bubble. Nonetheless, it\u2019s hard to refute that NFT is an attractive media for emerging artists who rarely have the opportunity to showcase their work. BBuzzArt endorses the same cause, operating an online art market platform for new artists and supporting the digitization of art works to create and sell NFT editions. <\/p>\n<p> It\u2019s often difficult for artists to digitize or even sell NFT works on their own. In that regard, BBuzzArt can be a great partner. This type of method can come in handy when brands collaborate with artists in terms of showcasing their artwork to a wider audience. <\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:646px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/8c739233-e50b-4b41-8cae-791017e1c666.jpg\"> <span class=\"img_desc\">BBuzzArt is a social platform and a global art platform for emerging artists.<\/span> <\/div>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">ROWILAB, opening the web 3.0 era with <br clss=\"onlyW\"> its real-world metaverse platform <\/p>\n<p> Last year, the \u2018metaverse\u2019 frenzy was as huge as that of NFT. Several months later, however, \u2018metaverse\u2019 is being mocked as \u2018a digital playground for kids.\u2019 Many agree though that the metaverse will combine with the forthcoming \u2018web 3.0\u2019 to create a new ripple effect. While web 1.0 was a PC-based internet space and web 2.0 was a mobile-based internet space, web 3.0 is a never-before-seen space that combines AR\/VR\/XR technologies with blockchain and avatars, connecting the virtual world with the real world. Until now, it has taken on game-like forms, but many predict that the metaverse will become more integrated with reality in the future. ROWILAB Korea is committed to building a real-world metaverse at your fingertips. Before long, artists, curators, and collectors will be able to trade authentic works of art in the metaverse exhibition space created by the artists. <\/p>\n<p> During the pandemic, the metaverse was frequently employed in contact-free exhibitions, but it was nothing more than showcasing art in a virtual arena. In the future, however, the experience will become much more immersive, allowing the audience to appreciate works of art in hyperrealistic virtual exhibition spaces. <\/p><\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:646px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/ede38038-af03-4b73-92de-53aa611c8794.jpg\"> <span class=\"img_desc\">ROWILAB showcasing artwork in hyperrealistic metaverse exhibition spaces.<\/span> <\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> It goes without saying that there are public institutions that discover and support these venture companies. So, who are they? <\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">Arts Council Korea, a Ministry of Culture, Sports, and Tourism-affiliated <br clss=\"onlyW\"> public organization that supports projects and activities for promoting <br clss=\"onlyW\"> cultural arts <\/p>\n<p> Arts Council Korea (ARKO) was founded in 2005 with the vision that great art has the power to influence the lives of everyone around us, with the purpose of allowing everyone to share and appreciate the joy of creation and value of life by supporting projects and activities that promote culture and arts. ARKO sponsors various cultural art projects, for the creation and distribution of culture and art, succession and development of traditional culture, inter-Korean and international exchange of culture and arts, the promotion of welfare of cultural artists, contribution to local culture and arts promotion funds, creation of culture and arts for the underprivileged, such as those with disabilities, public art promotions, and even sponsorship for libraries and other cultural facilities. Just in time, the Council is holding a contest for its Metaverse Art Support Project. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:770px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/49601e51-211b-40a2-a724-23971ae8e141.jpg\"> <span class=\"img_desc\">Arts Council Korea, which conducts various contests and artist sponsorship projects.<\/span> <\/div>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">Korea Arts Management Service, a public organization under the Ministry of <br clss=\"onlyW\"> Culture, Sports, and Tourism, which supports the active distribution of arts <\/p>\n<p> Korea Arts Management Service (GOKAMS) plays a pivotal role in supporting the arts scene and advancing arts management. GOKAMS helps with the growth of art institutions and the vitalization of art distribution both comprehensively and systematically, thereby contributing to enhancing the self-sustainability of the art scene. The 2023 K-Musical Overseas Sponsorship Project that the institution is currently hosting is enough to underline what \u2018enhancing the self-sustainability of the Korean art scene\u2019 means. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:770px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/11d9e369-72f1-46d5-9967-0a985ceb3a67.jpg\"> <span class=\"img_desc\">Korea Arts Management Service, an arts management specialist that creates future values of the art industry.<\/span> <\/div>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">Korea Mecenat Association, leading the future of arts, success of <br clss=\"onlyW\"> corporations, and changes in the cultural arts ecosystem <\/p>\n<p> The Korea Mecenat Association was established in 1994 when companies and five economic organizations joined hands to raise public awareness of culture and arts and to contribute to the balanced growth of the Korean economy and cultural arts through Mecenat activities. As the name suggests, the Association is dedicated to supporting companies in the fundamental art field and encouraging companies in the cultural arts sector to engage in social contribution activities. The organization also takes part in proposing laws and policies to promote corporate culture and arts projects. Amorepacific received the Mecenat Grand Prize (Presidential Award) in 2021. If you are planning a culture and arts support project, this is where you can seek help. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:770px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/68c49e0c-ebae-4a93-ad81-b34251baa723.jpg\"> <span class=\"img_desc\">Korea Mecenat Association, which contributes to the co-existence of corporations and cultural arts.<\/span> <\/div>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">Seoul Foundation for Arts and Culture, a leader in promoting the value of <br clss=\"onlyW\"> cultural arts and sympathizing with citizens <\/p>\n<p> Established in 2004 with the vision of \u2018creating a happy, culture and art-infused Seoul\u2019 and \u2018promoting the various values of cultural arts and sympathizing with citizens,\u2019 the Seoul Foundation for Arts and Culture (SFAC) is committed to raising the quality of the lives of citizens by increasing Seoul\u2019s competitiveness as a city. From the \u2018Seoul Street Arts Festival\u2019 to the \u2018Circus Cabaret,\u2019 the first circus festival in Korea, the Foundation leads various cultural and artistic projects in Seoul. SFAC runs various other organizations, such as the Seoul Arts Education Center, Seoul Artists\u2019 Platform, Seoul Dance Center and Seoul Theater Center, on top of supporting different youth art support projects. If you are planning a cultural arts activity related to Seoul, I highly encourage you to get in touch with SFAC. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:770px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/aaf1a98b-084a-4df6-bb9c-f4e83e5f6434.jpg\"> <span class=\"img_desc\">Seoul Foundation for Arts and Culture, dedicated to creating a happy, culture and art-infused Seoul.<\/span> <\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> So far, we have looked at companies that combine technology and art, and public institutions that act as intermediary organizations to support culture and arts activities of companies. Here are two additional institutions in charge of the \u2018social economy\u2019 organizations introduced so far. (since this is the last volume.. :)) <\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">Korea Social Enterprise Promotion Agency, which contributes to improving the quality of life of citizens by bringing the society together through the vitalization of social economy<\/p>\n<p> Despite its name, the Korea Social Enterprise Promotion Agency does not work with only social enterprises. It supports various types of organizations, including social enterprises and cooperatives. If you need a reliable partner in that field, this is your place. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:770px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/32c6a2c6-914f-4568-aef6-987dd4446e78.jpg\"> <span class=\"img_desc\">A partner that drives the growth and expansion of social economy.<\/span> <\/div>\n<\/p><\/div>\n<p> <\/p>\n<div class=\"text_area inner30\">\n<p class=\"sub_tit taC\">Seoul Social Venture Hub, which supports social ventures that create <br clss=\"onlyW\"> business models designed to solve social problems <\/p>\n<p> The Seoul Social Venture Hub was founded on May 1, 2019, through joint efforts between the Seoul Metropolitan Government, Korea Asset Management Corporation (KAMCO), Korea Student Aid Foundation, and Public Workers Solidarity Foundation. The Hub, which specifically supports social ventures that create business models designed to solve social problems while generating profit, provides a space for cooperation between companies and takes lead in vitalizing the social venture ecosystem. Some say that \u2018social ventures\u2019 are all the rage nowadays, more so than social enterprises because they pursue sustainable profits while solving social problems using innovative approaches to create social values. Contact the Seoul Social Venture Hub, if you intend on collaborating with a social venture located in Seoul. <\/div>\n<div class=\"img_area inner30\">\n<div style=\"max-width:770px;\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/0313bd39-84f6-481a-ba4d-a7c9b8185979.jpg\"> <span class=\"img_desc\">Seoul Social Venture Hub, committed to building a healthy social venture ecosystem.<\/span> <\/div>\n<\/p><\/div>\n<div class=\"text_area inner30\"> Over the course of six parts, we looked at social economy organizations, actual cases, as well as public institutions that act as intermediary organizations, all dedicated to \u2018making A MORE beautiful world.\u2019 Even as we speak, someone is brainstorming ways to make \u2018A MORE beautiful world,\u2019 and I hope we can all take part in that cause with the right partners. Thank you. <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is post 6 of 6 in the series &ldquo;Staff Column(Kim Taewoo)&rdquo; Social Economy: What It Is and How It Is Different Meeting with non-profit startups Introducing Social Ventures Socially Responsible Companies with an Impact Social Economy Enterprises in the Cultural Art sector Introducing Techno-Art Companies and Intermediary Organizations in Art and Culture Columnist | [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":13648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1252],"tags":[172,173,171],"post_series":[125],"class_list":["post-13646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend","tag-columnist","tag-kimtaewoo","tag-staffcolumn","post_series-125"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/\/contents\/4260b754-c6bf-4c04-8407-0aba20b3f91c.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=13646"}],"version-history":[{"count":1,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13646\/revisions"}],"predecessor-version":[{"id":13647,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13646\/revisions\/13647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/13648"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=13646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=13646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=13646"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=13646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}