{"id":13491,"date":"2020-12-09T14:18:03","date_gmt":"2020-12-09T14:18:03","guid":{"rendered":"http:\/\/dev.stories.amorepacific.com\/en\/?p=13491"},"modified":"2020-12-09T14:18:03","modified_gmt":"2020-12-09T14:18:03","slug":"sulwhasoo-holds-2020-sul","status":"publish","type":"post","link":"https:\/\/dev.stories.amorepacific.com\/en\/sulwhasoo-holds-2020-sul\/","title":{"rendered":"Sulwhasoo Holds 2020 Sulwha Culture Exhibition"},"content":{"rendered":"<article class=\"detail-contents\">\n<div class=\"content\" static=\"\" parbase=\"\">\n<div class=\"content\" static=\"\" parbase=\"\">\n<div class=\"l-small\">\n<p> <strong>On December 11, Korea\u2019s main luxury beauty brand Sulwhasoo will open the 14th Sulwha Culture Exhibition <screen, the=\"overlap=\" of=\"traditions=\" and=\"modern=\" society=\"\">.<\/screen,> <\/strong> <\/p>\n<\/p><\/div>\n<div class=\"imgbox\">\n<div class=\"shift\">\n<div class=\"shift\"> <img decoding=\"async\" src=\"http:\/\/dev.stories.amorepacific.com\/wp-content\/uploads\/contents\/1f5aa79c-083e-4999-9403-f7e39410250b.jpg\" alt=\"class=imgbox-img\"> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-small\">\n<p>Every year since 2006, Sulwhasoo has held Sulwha Culture Exhibitions as a venue for cultural communication and a mecenat activity to bring together communication and understanding among different generations by reinterpreting Korean traditional culture with modern perspective.<\/p>\n<p>2020 Sulwha Culture Exhibition <screen, the=\"overlap=\" of=\"traditions=\" and=\"modern=\" society=\"\"> creates a venue for communication and sharing by connecting tradition and modernity through the city\u2019s \u2018screen\u2019 \u2013 media wall. Like our ancestors enjoyed the changing view seen through their screens at home, the exhibition plans to unveil \u2018Korean beauty\u2019 through Korea\u2019s outstanding media art technology.<\/screen,> <\/p>\n<p>The Sulwha Culture Exhibition will be showcased as online and offline \u2018public art\u2019 that transcends the restrictions of time and place beyond previous offline exhibitions. The project was pursued jointly with Seoul Foundation for Arts and Culture to enable a larger audience to enjoy arts and culture as well as for the development of Korea\u2019s media art industry. Sulwhasoo provided creative support funds to two teams that were selected by a fair review and assessment to create artworks for the exhibition.<\/p>\n<p>The pieces will be displayed at Korea\u2019s largest outdoor media wall, SM Town Coex Artium in Samseong-dong, and the media wall at Incheon International Airport, as well as showcased online via Sulwhasoo\u2019s official YouTube, website, and Instagram account.<\/p>\n<p>The 2020 Sulwha Culture Exhibition collection, \u2018Pivotal Tree\u2019, which will first be showcased on December 11, is a symbolic objet that longs for peace and serenity of the chaotic and anxious modern society. It is a reinterpretation of the sacred guardian tree that symbolizes \u2018long longevity\u2019 and \u2018place of communication\u2019 with a modern perspective. The screen that captures the lively transformation of the pivotal tree with interactive elements is a virtual space, but will reproduce the surrounding environment, delivering awe through overwhelming scale as if an actual living tree is at the actual space. The artwork will also display messages of customers collected through a separate website <a href=\"http:\/\/www.pivotaltree.com\" target=\"_blank\">(http:\/\/www.pivotaltree.com)<\/a> , adding more meaning as an artwork created together with customers. <\/p>\n<p>2020 Sulwha Culture Exhibition, transformed for more customers to enjoy Korean beauty, will carry on into January 2021 with a new media art piece called \u2018Movement in Movement, Movement in Silence\u2019.<\/p>\n<div class=\"gray-box\">\n<h2 class=\"h\">2020 Sulwha Culture Exhibition <screen, the=\"overlap=\" of=\"traditions=\" and=\"modern=\" society=\"\"><\/screen,> <\/h2>\n<ul class=\"dot-list\">\n<li> <strong>Exhibition period<\/strong> December 11 (Friday), 2020 ~ January 21 (Thursday), 2021 <br \/> (Pivotal Tree \u2013 December 11~31 \/ Movement in Movement, Movement in Silence \u2013 January 1~ 21) <\/li>\n<li> <strong>Exhibition venue<\/strong> SM Town Coex Artium in Samseong-dong (513 Yeongdong-daero, Gangnam-gu, Seoul) and Incheon International Airport (T1 Media Tower, from Jan 1, 2021) <\/li>\n<li> <strong>Participating artists<\/strong> *Pivotal Tree: Pivotal LAB (visual art director Jang Su-ho, stage producer and creative art director Yoo Jae-heon, media technical director Alvin Chu) <br \/> *Movement in Movement, Movement in Silence: media artist Lee Ye-seung <\/li>\n<li> <strong>Pivotal Tree\u2019s message entry website<\/strong> <a href=\"http:\/\/www.pivotaltree.com\" target=\"_blank\">http:\/\/www.pivotaltree.com<\/a> <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>On December 11, Korea\u2019s main luxury beauty brand Sulwhasoo will open the 14th Sulwha Culture Exhibition . Every year since 2006, Sulwhasoo has held Sulwha Culture Exhibitions as a venue for cultural communication and a mecenat activity to bring together communication and understanding among different generations by reinterpreting Korean traditional culture with modern perspective. 2020 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":13493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_list_apon":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"post_series":[],"class_list":["post-13491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"aioseo_notices":[],"acf":[],"jetpack_featured_media_url":"https:\/\/dev.stories.amorepacific.com\/en\/wp-content\/uploads\/sites\/2\/\/contents\/cdf097f2-580a-40a7-92ee-0e6287276f0f.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/comments?post=13491"}],"version-history":[{"count":1,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13491\/revisions"}],"predecessor-version":[{"id":13492,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/posts\/13491\/revisions\/13492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media\/13493"}],"wp:attachment":[{"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/media?parent=13491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/categories?post=13491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/tags?post=13491"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/dev.stories.amorepacific.com\/en\/wp-json\/wp\/v2\/post_series?post=13491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}