I joined Taepyeongyang Pharmaceuticals earlier in my career in 2002. I was in charge of marketing the company’s pharmaceutical products, including Ketotop, up until 2011. Starting in 2012, I was then responsible for the company’s medical beauty products, such as fillers and hospital cosmetics. In 2014, I was appointed as the head of Taepyeongyang Pharmaceuticals. I joined Amorepacific in September 2021 and have since been working as an executive in charge of the AESTURA Division.

If someone asked me what AESTURA is, I would describe it using one phrase: Actual Derma Cosmetics. Here, ‘Actual’ refers to the ‘sincerity,’ the ‘truth,’ and the ‘substance.’ AESTURA addresses skin concerns from a medical point of view, which is something that it can do better than any other brand. Why? Because AESTURA has in its DNA the pharmaceutical qualities that have been accumulated right from the days of Taepyeongyang Pharmaceuticals. The name AESTURA comes from the Latin word Estuary, meaning delta. When the river and the sea meet, all the nutrients that have traveled down from the upper reaches of the river sink and become land, which is called the delta. This land offers plenty to eat for both the people and livestock, potentially giving rise to human civilization, such as the civilization that grew around the Nile.
AESTURA is a delta that was created with the meeting of medicine and cosmetics, of hospitals and markets. It is a derma-cosmetic brand that will one day give rise to New Beauty.

AESTURA’s slogan is ‘Medi Becomes Beauty,’ which can be explained by its unique attributes.
AESTURA’s first special attribute are the research societies. AESTURA has a total of seven research societies in collaboration with about 40 chief dermatology professors at university hospitals across the country. They provide intelligence on skin concerns and inspire the brand to develop new products, which are then verified once more from the experts’ point of view before the official launch. These societies are our brand’s first unique feature, which no other brand is capable of imitating.

Next is research competency. As you all know, many so-called derma brands in Korea use the research results of ODM companies, which is why the ingredients and technology behind their products are identical, with the only difference among them being the label. AESTURA’s technology, however, is founded on the research capacity of Amorepacific’s Derma Research Center, which has dozens of research publications and patents on sensitive skin. This is what makes our products more different and higher in quality.

Last on the list is high-quality production. AESTURA’s hospital product line is manufactured in a medical equipment-grade GMP environment, which has very strict protocols. The commercial line also uses pharmaceutical-grade air conditioning and purified water, as well as derma-specialized facilities to prevent contamination. In addition, we operate the Derma Master System, which oversees everything from manufacturing through to quality control. The products that meet strict production and quality standards are given the certification mark ‘Made in Safe Factory.’

These attributes together make AESTURA special, helping with its rapid rise to the top of the quickly changing derma-cosmetics market.

As you can tell from the brand’s name, we offer product lines that address specific skin concerns. We have a wide range of products that make up the dedicated hospital product line for professional care and the commercial line for daily sensitive skin care.

Our most popular product line is the Atobarrier, which is designed to address hydration and skin-barrier concerns. Our A-cica line, which was ranked as the best-selling product in the derma serum category at Olive Young* despite having been launched less than 10 months ago, is receiving rave reviews in the sensitive/soothing category. Also popular among consumers is the Blemish Calming Serum. Many of our customers also seem to love our Derma Baby line, our exclusive line for babies, and the Theracne line for acne-prone skin. Regederm RX line, which features a lifting capsule, has also become very popular after its launch last year.

We have some other exciting new additions coming up in the future, and I hope that you all enjoy them as much as I do.

Oh, and many of you ask, ‘What do the letters MD mean when it’s included in the name of a non-cosmetic product?’ The products with the letters MD in their names have been certified as Medical Devices for use in professional settings for skin treatment. These are exclusive hospital line products that are available only through prescription by medical doctors.

*Olive Young: Korea’s largest H&B Store

First of all, we will strengthen our brand awareness by communicating more actively with our customers on the basis of the brand’s unique attributes that I mentioned earlier. Also, many of our consumers have asked us to make a sunscreen product. Well, I can’t wait to show you a very special sunscreen product, which is expecting release some time this year!
In addition, we are planning on increasing the points of contact with our customers by expanding our channels to Multi Brand Shop, e-commerce, and social selling.
We are also getting ready to enter the Japan and Vietnam markets to meet with our global customers. Please stay tuned!