We have now reached the endemic stage of COVID-19 with the indoor face mask mandate having been lifted from the beginning of the year. While many of us are getting our hopes up about having COVID-19 under better control, there may still be some who are afraid of taking off their mask because of skin concerns. This is now drawing growing attention to derma cosmetics. The rise of derma beauty items within Amorepacific is also apparent. In this Trend Report, we will delve into the derma items that are gaining popularity in different age groups by looking at Amorepacific’s data.

When you first begin derma skin care, what is the most preferred item? The answer is products containing cica, an ingredient that regenerates damaged skin and speeds up the healing process of wounds. Teens are more vulnerable to acne and other skin troubles, and this often continues even after they reach their 20s. This is why AESTURA A-CICA Blemish Calming Serum has suddenly become one of the most sought-after products in 2022 within this brand.

Customers in their 20s who first bought this product for derma care account for as much as 38%^*. Evidently, it has played a huge role in attracting younger age groups to the brand. This was possible thanks to Millennials and Gen Z who are fans of cleanical (a combination of clean and clinical) beauty^**, meaning safe ingredients and proven technology that can effectively do magic for their skin.

#Soothing #Scars #Acne #Trouble were chosen as keywords in customer reviews, and AESTURA A-CICA Blemish Calming Serum is a product highly recommended by not only teens, but also adults who are experiencing acne troubles, and AESTURA brand MDs.

^* Based on sales performance of Beauty Point members in Jan 1- Dec 31, 2021-22
^** https://www.allurekorea.com/2023/01/17/cleanical-beauty/

The AESTURA ATOBARRIER was well received by all age groups in 2022. In particular, customers in their 30s, who are the major customers of derma products, posted the highest growth of 122% year-on-year.^*

As seen in the word cloud,.^** AESTURA ATOBARRIER365 Cream is the one mothers in their 30s and 40s are vying for because of the mild feel and deep moisturization. Many users are saying that it is not only great for pregnant women, but also for children as well. At Amorepacific Mall, the number of customers, number of products sold, and the sales amount of AESTURA ATOBARRIER365 Cream all increased rapidly, making it the top-selling product for two consecutive years since 2021.

“I’m in my 30s and my skin became dryer than before, but this product keeps the skin moisturized for a long time.” “This is great for kids. I don’t know how many bottles of this I've used so far.” Many customers of different ages say they are repurchasing the product.

^* Based on sales performance of Beauty Point members in Jan 1- Dec 31, 2021-22
^** (including Amorepacific stores and external stores, based on review dashboard. Amorepacific stores: AMORE MALL, AESTURA MALL, ARITAUM MALL / External stores: OLIVE YOUNG, 11Street, Gmarket, Coupang, Naver Smart Store)

During years of the pandemic, people had more time available to them to care for their skin at home. This in turn expanded the derma cosmetics trend to body care products. Last year, the product that topped^* the most popular and most repurchased product list within the ILLIYOON brand was ceramide ato lotion, which garnered a huge response from all age groups and genders.

As you can expect from the name of the product and its texture that can be used anytime of the year, the keyword was the non-irritating feel, which can satisfy people with hypoallergenic skin, such as those with atopic dermatitis. In addition, many reviews mentioned the cost-effectiveness as you can buy a big bottle at a low price.

“I love that it is really moist and big and that I can use it as much as I want to.” “It has no scent so I can use it without any worry.” “This is the best moisturizer for all year.” The product has collected over 28,000 reviews similar to the above.

^* Sales from OLIVE YOUNG: Number of customers year-on-year up 20%, Amount purchased up 42% (Feb 1-Dec 31, 2022)

So far, we have looked through the most popular derma beauty products from Amorepacific by age group from last year. The data shows clearly that derma beauty products have definitely grown. The trend is continuing this year and derma beauty is likely to keep the momentum going for a while. Wonder which derma beauty item would become the next big thing. We hope you look forward to seeing the next issue of the Trend Report.