To Amorepacific, the research of ginseng is not simply about putting ginseng extracts into cosmetic products, it was more of a thorough exploration of ginseng, from the roots to the top. Amorepacific studied the ingredients found in every part of the ginseng plant, the mechanism behind their skincare benefits and how to improve them

Amorepacific began its research on ginseng in the 1960s. The founder Suh Sung-whan thought that if ginseng is good for the body when it is digested, it must be good for the skin when it's applied directly to it. His idea led Amorepacific into the research of ginseng, which in turn developed bioconversion technology and Ginsenomics™. As the technology advanced, the world's first ginseng based cosmetic product, ABC Ginseng Cream in 1966 evolved into the globally renowned, high-end brand Sulwhasoo.

This ginseng research went beyond cosmetics applications though. Starting with Ginginton in 1972 using ginseng concentration technology, the research findings were also used in the inner beauty category. Amorepacific further advanced Cheonsamhwa and Ginseng Berry Standardization Technology, which are now available to customers through its inner beauty brand VITALBEAUTIE.
The effective ingredients found in ginseng and the related technologies were also used in hair care products. In 1982, Amorepacific released Lido Panax shampoo with ginseng ingredients. Ginseng is currently being used as the key ingredient of its hair care brand, Ryo, using GinsenEX™ technology.The 50 years of research on ginseng have now become part of the heritage of Amorepacific. The research on every part of the ginseng plant - roots, flower, seed, leaf, and stem, has been applied to various cosmetic, inner beauty and daily beauty products and this is still evolving today. The findings of this ginseng research are the essence of Asian Beauty and the fruition of the company’s dedicated effort. Amorepacific's interest in and love for botanical ingredients, especially ginseng, is spreading across the world and reaching customers.