- Collaboration with fake artist SAMBYPEN targeting Millennials and Generation Z.

- Launching GOLDEN PICK harvested in the early spring.

OSULLOC, Korea's premium tea brand committed to delivering the gift of nature from Jeju Island is starting a campaign titled Guardians of Tea Garden in collaboration with fake artist SAMBYPEN for its new green tea GOLDEN PICK.

This Guardians of Tea Garden campaign is designed to invite customers to get a taste of its Sejak and the new GOLDEN PICK as they watch and enjoy a variety of content. In particular, the collaboration with SAMBYPEN, known for his unique color and distinctive characters, is expected to intrigue Millennials and Generation Z.

Sejak is also called Jakseol (meaning sparrow's tongue) due to the shape of its tip. Accordingly, the main characters in the campaign are three sparrows watching and protecting the OSULLOC tea garden like guardians.

Artworks in collaboration with SAMBYPEN are exhibited around the OSULLOC store. The entire glass façade of its Tea House Bukchon is decorated with an illustration of the Guardians of Tea Garden. Jeju OSULLOC Tea Museum is also presenting a graffiti work, painted by SAMBYPEN on the spot.

The product name, GOLDEN PICK, was inspired by a year's harvest of tea leaves hand-picked from the golden tea garden ever since 2020. GOLDEN PICK Sejak is also a golden young tea leaf harvested in the early spring at Dolsongi Tea Garden.

GOLDEN PICK Sejak is now available through OSULLOC Tea House and tea shops across Korea and OSULLOC mall.