- Amorepacific's first YouTube channel to receive the Gold Play Button.

- New content community to interact with fans around the world.

Amorepacific's YouTube channel, Beauty Point, hit a total of one million subscribers, just two years after reaching 100,000 subscribers in 2020.

Amorepacific launched a new content community channel, Beauty Point, different from the traditional ads or influencer channels, for the purpose of sharing interesting videos and interacting with customers.

Some fun and uniquely themed high-quality beauty videos were shown and customers around the world responded with a total of 120 million views. Not only in Korea, but also customers in the U.S., Japan, Russia, the U.K., and Southeast Asia helped to build a strong Beauty Point fandom. As shown by their replies, they resonate with the visual delight of beauty and healing videos, regardless of their nationality, gender or age.

One of the most-viewed series, Healing Times, presents the depth of beauty with Amorepacific products under different themes and triggers an Autonomous Sensory Meridian Response (ASMR) through audiovisual stimulation. There have been color-related episodes that include pink, red and gold themes, food-related episodes with the themes of Korean and Western foods, and brand-related episodes featuring ETUDE, IOPE and other brands of Amorepacific, with even more content created with ideas from subscribers as a way to interact with them.

Among all, Destroying Cosmetic With PINK Products, an episode from Healing Times, was first posted in 2020 and recorded a total of 33.3 million views without additional efforts to attract the audience, and the number of views still keeps on increasing.

Beauty Point also received the Gold Play Button, which is the YouTube award for channels that reach one million subscribers.

"We are glad that our Beauty Point channel hit one million subscribers in such a short time. We will continue to interact with fans around the world through interesting, likable beauty content," said Amorepacific CEO Ahn Sae-hong.

Find out more on our YouTube channel, 'Beauty Point'