- Pleasia Toothbrush for Kids, Project Amore Refill Container and Limited Edition Hanyul Red Rice Essential Skin Softener

＜From the left: Pleasia Toothbrush for Kids, Project Amore Refill Container and the Limited Edition Hanyul Red Rice Skin Softener＞

Amorepacific received the Red Dot Design Award 2022 in the Product Design category. The award-winning products are Pleasia Toothbrush for Kids, Project Amore Refill Container and the Limited Edition HANYUL Red Rice Essential Skin Softener.

Pleasia Toothbrush for Kids was designed after making careful observations of tooth brushing behaviors of kids as young as three to five years old. Its brush head and shank are made of a special flexible material for the purpose of safety, and the ergonomically-designed handle is good for both kids and parents. It helps make tooth brushing fun for kids and builds a healthy tooth brushing habit.

Project Amore Refill Container developed by Amorepacific is a refillable container for skincare products. It is durable enough to be reused many times after it is thoroughly washed as it is intended to reduce the use of plastics. It does not have a pump but its top and bottom parts can be separated for convenient washing. In addition, it has a rather simple look without a label, coating, or printing.

Limited Edition Hanyul Essential Red Rice Skin Softener embodies the brand philosophy of Hanyul and its sincerity, and it elaborately portrays the moment of fermentation. The rhythmical splash of red yeast rice and the gradual deepening of the color are presented sensuously, showing its dedicated effort to bring traditional Korean elements into the product.

Hosted by Design Zentrum Nordrhein Westfalen, the Red Dot Design Award is one of the three most renowned design awards in the world along with the iF Design Award of Germany and the IDEA (International Design Excellence Award) of the U.S., and each year, it is awarded to creative and innovative designs.

Starting with its typeface Arita winning the 2012 award in the Communication Design category, Amorepacific has received Red Dot Design Awards for MakeON in 2015, Arita Heiti in 2017, Sustainability Report, Cube Me, Bro&Tips and Easy peasy in 2019 and Limited Edition Sulwhasoo First Care Activating Serum, Laneige Neo Cushion and Hanyul Yuja Sleeping Mask in 2021.