KakaoTalk, a messenger app utilized by 48 million users, is making strides to enhance accessibility so that it remains user-friendly for the elderly and those with low vision. It's possible to adjust text size and set high-contrast themes within the application system.

“Alternative text” is a feature that verbally explains content's meaning and purpose for the visually impaired. In the past, when someone sent an emoticon, a voice prompt merely stated, “Kakao emoticon, 12:21 PM,” making it challenging to grasp the context fully.

The alternative text provides guidance like “working, computer, bear, animated emoticon, 12:21 PM,” enabling the recipient to understand the message's meaning and sentiment.

Netflix offers audio descriptions and closed captions. It's a technology designed to assist subscribers with visual or hearing impairments to experience content in real time. Rather than hearing about the content from someone who's already watched it, they can directly enjoy it for themselves.

The screen narration feature elaborates on facial expressions, movements, scene transitions, and more. For example, when watching “Squid Game,” selecting the “Korean - Voice Description” option results in explanations such as “A grade-schooler, approximately first or second grade, named Gi-hun is seen in black and white tying his shoe laces.” Moreover, closed captions provide detailed information about dialogues and various sound effects in the content. This enhances deeper engagement and immersion into the story's flow and content.

Even non-disabled individuals can utilize these technologies in various situations. Whether they're on the move, post-eye surgery, unable to view the screen, or conversely can view but find it challenging to hear, the media encompasses us all.

With society's sensitivity to diversity and inclusivity rising, corporate communication blunders are becoming increasingly frequent. A global brand faced legal accusations in China when its advertisement seemed to mock the appearance of eyes, hinting at racial prejudice. Another beauty brand, having named a highlighter after a geisha, halted sales amid backlash for appropriating a culture without authentic understanding.

Corporations must assess how specific expressions might be interpreted by consumers. In this context, Amorepacific plans to distribute the guide internally in October, offering training on creating advertising, imagery, and marketing that genuinely includes the varied characteristics of our society's constituents. Communication that isn't merely assumed as understood but communication that refrains from discomforting any individual is what's anticipated.

Next up is the “Braille & High-Visibility Sticker.” These stickers, designed to aid the visually impaired and those with low vision, are added to existing products. They are either gifted as promotional items or freely distributed to various institutions. The preparatory phase for these stickers was meaningful. An advisory group was formed in collaboration with visually impaired employees from ‘Raon’ located on the fifth floor of the global headquarters. Four advisory members actively voiced concerns and opinions based on their product use experiences, meticulously providing feedback with every sticker sample iteration.