Contemporary beauty brand HERA by Amorepacific has opened an official brand pop-up store in a partnership with the largest metaverse platform in Asia, ZEPETO.

The virtual pop-up store reflects the marvelous and ingenious world portrayed in the Wish Rocket Collection, which is HERA’s limited edition collection launched at the beginning of the new year. Having come from the Planet of Hope, the Wish Rocket has crash landed in Han-river Park in ZEPETO. The inside of the rocket is covered with the view of Seoul as seen by Korean illustrator, Sangho Bang, combined with objects that remind viewers of hope.

The digital interactive space is comprised of a make-up zone, a photo zone, and a zero-gravity study, all of which convey the unique identity of the Wish Rocket Collection. Visitors can also enjoy a wide range of experiences and receive virtual collection giveaways. The virtual pop-up store is receiving a positive response from customers as they can communicate and have fun with other users with their 3D avatars in ZEPETO.