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2021.03.23
For Women, for A MORE Beautiful Life
Every March, the achievements of women from all spheres of life throughout history are brought into the spotlight for International Women's Day. This special day, designated by the United Nations, is recognized on March 8 every year and this year in particular, there have been more lively debates than ever on women's rights across all nations. Amorepacific however believes that a single day is not enough. The company instead cherishes women every single day as part of its effort of making A MORE beautiful life for women.
Roots
A mother's commitment
“One can steal technology but no one can steal attitude.”
In 1932, Yun Dok-jeong, the mother of Amorepacific founder Jangwon Suh Sung-whan, first began selling camellia oil. Her modest kitchen where she made the camellia oil is the origin of the beliefs and attitude of Amorepacific toward its products. With sincerity in her efforts to find only the best ingredients and to focus on quality throughout the entire manufacturing process, Yun Dok-jeong believed that no matter how much effort she put into her camellia oil, it'd be pointless if she was not using good ingredients. This belief was then inherited by her son, Suh Sung-whan and by Amorepacific today. Her small kitchen has now become the world's kitchen. Named Amorepacific Beauty Park Osan, it is where the best quality beauty products are made for customers all around the world.
Mission
Making A MORE beautiful life for women
With the goal of making A MORE beautiful world, Amorepacific runs a variety of CSR programs under three main initiatives: Women, the Natural Environment and Culture. As a company that shares its journey with women, Amorepacific focuses not only on outer beauty, but also on supporting the health, well-being, and economic empowerment of women with the belief that when women can lead A MORE beautiful life, they can in turn contribute to A MORE beautiful world. As part of its effort, Amorepacific, back in 2017, announced its ‘20 by 20’ Commitment, which is to contribute to beautifying the lives of 200,000 women through support for their health, well-being, and economic empowerment by the year 2020. Finally in the year 2020, it managed to achieve not only this goal, but actually 250% of this target supporting a total of 500,000 women around the world. Amorepacific also continues with its work in China, Singapore, Vietnam, Thailand, and other regions where it's operating to provide support for women, and also participates in the UN’s global movement, Every Woman Every Child, to share our vision with more people and fulfill our social responsibility as a global corporate citizen.
Value sharing
Campaign, ‘the Beauty of Women Grows
with the Passing Years’ by Sulwhasoo
Last year, Sulwhasoo, Amorepacific’s luxury beauty brand, brought up a question about beauty: Does beauty have an age limit? The answer was, quite rightly, no. Everyone can become more beautiful with age. Through the video and social media content featuring women who have boldly shattered perceptions and found their own beauty for the brand’s digital campaign, it delivered the message of ‘the continuity and depth of beauty’ to modern women. Renowned violin virtuoso Chung Kyung-wha, actress Lee Jeong-eun who starred in the film Parasite and is best known for great depth and passion toward acting, Song Kyung-a, a working mother with 22 years of successful career as a fashion model, and Hwang So-yoon, unique vocalist of the rock band Se So Neon. These four women each representing their generation came together and gave their thoughts on beauty. Through their stories, how they have let her beauty shine brighter with age, Sulwhasoo tells women today that they should recognize how beautiful they are at the moment, and that their beauty will only grow with the passing years.
Amorepacific will continue its work for all women in the present and in the future, for ‘beauty in unity’ among women
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