Amorepacific's luxury contemporary beauty brand HERA has launched a limited FU-TRO collection for Sun Mate Protector and Sun Mate Leports that stays true to the heritage of the company’s Sun category.

HERA's Sun Mate Protector and Sun Mate Leports are widely beloved by beauty consumers and have taken the top spot in sunscreen sales for 16 consecutive years. This limited collection reflects the FU-TRO trend, which captures the sensibility of the future with styles and colors that were popular in the past, with the products in the collection having been designed using calligraphy and vivid colors created in collaboration with designer Kim Ki-jo.

SUN MATE PROTECTOR SPF50+/PA+++is a daily sunscreen that gives users youthful and healthy skin by providing thorough protection for their skin from UV rays and harmful urban environments. Among the notable characteristics of the product is that because it contains antioxidants, which are excellent for anti-aging, it effectively protects the skin from factors that make the skin tired and weak, such as UV rays and harmful environments, and has a texture, which comes in a color similar to the skin tone, that absorbs into the skin without oiliness, allowing it to be used also as a makeup base.

SUN MATE LEPORTS PRO WATERPROOF SPF50+/PA++++is a sunscreen that is suitable for free outdoor activities because of its strong UV protection properties and waterproof properties. Thanks to the stronger “PA++++” treatment, the product blocks UVA wavelengths comprehensively to keep the skin healthy, and its “Sweatproof Film™” technology forms a strong UV protection film the moment it is applied onto the skin, so it is not easily removed by water or sweat.

Amorepacific launched its first sun product “ABC PARASOL CREAM” in 1959, and the name of HERA’s new Sun Mate FU-TRO collection, 'Stay Sun-safe, be free under the sun!' is based on the theme of Amorepacific's 1976 summer campaign. The products in HERA's new Sun Mate FU-TRO collection will be available from June 1 via online malls including the Amorepacific Mall as well as at HERA stores in department stores nationwide and Amore Counselors.

【NEW】

HERA SUN MATE FU-TRO COLLECTION

Stay Sun-safe, be free under the sun! A limited collection that reflects the FU-TRO consumption trend, currently on the rise in 2021, while at the same time staying true to the heritage of Amorepacific's Sun category.

- SUN MATE PROTECTOR : 50ml / 38,000 KRW

- SUN MATE LEPORTS PRO WATERPROOF : 70ml / 36,000 KRW