Premium tea brand OSULLOC has released a new product in Dadailsang, a tea subscription service.
OSULLOC has listened to the voice of its customers who have had a hard time choosing a tea from the abundant selection we encounter every day. Starting in 2019, OSULLOC has run a subscription service to help tea beginners, who are interested in tea and tea culture, to make the right choice. Every month, OSULLOC chooses a selection of teas that are recommended to drink for that month and delivers them to subscribers. Dadailsang offers two services—‘Basic’ and ‘Home Café’—to deliver diverse experiences, after which, customers can pick the one that best suits their lifestyle and taste.
The new ‘Dadailsang Basic’ provides tea under the theme of ‘Daily Tea’. Customers can choose one from among the three types of packages that are selected by the OSULLOC tea sommelier every month. More than 10 tea bags are provided for each of three kinds of teas, and customers can get their tea at a lower price compared to when you buy the items separately, which can cost more than KRW 20,000 if you buy it at the regular price. If you have trouble choosing which package to get, there is also an option for a random delivery.
‘Dadailsang Basic’ also features a Monthly Moment Card, which is a good read while enjoying a cup of tea. For starters, there is Dadailsang Start, a beginner’s kit that has 10 kinds of tea to help a person find their preference. There is also no shipping cost added other than a subscription fee KRW 16,000. Dadailsang Basic subscribers will also receive two 20% discount coupons for the official OSULLOC mall.
‘Dadailsang Home Café’, launched last year, presents exclusive recipes featuring teas under the theme of a New Tea Every Day. Home Café is delivered monthly with a recipe card, teas, tea dishes, ingredients, and the tools needed to enjoy tea. The service focuses on providing a different tea experience at home, especially these days when it is so difficult to enjoy outdoor activities.
First subscribers to Dadailsang Home Café receive a welcome pouch with a 400㎖ glass cup and a postcard. You can also check Dadailsang Home Café recipes on the official OSULLOC mall and the official OSULLOC Instagram account. The subscription costs KRW 25,000 a month, and you will also receive five 30% discount coupons.
To subscribe to OSULLOC’s monthly service Dadailsang, check the details on the official OSULLOC mall and sign up for the product of your choice.
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