- Collaboration with global luxury brand Off-White^™ with the concept of ‘protection’

- The limited-edition to launch starting February 1 at Amorepacific official online store

Amorepacific collaborates with global luxury brand Off-White c/o Virgil Abloh^™ to unveil a limited-edition collection of skincare products with the "Protection Box." This is the first time Off-White™ has collaborated with a Korean company.

The "Protection Box" is a co-creation between the two companies and is equipped with Amorepacific skincare items, including sheet masks, a tone-up cushion, and a moisturizing lip balm, as well as Off-White^™ fashion items including a face mask, mask strap, and the protection container.

This collaboration embodies the concept of 'protection,' which has become more apparent and vitally important in daily life. The sheet mask, developed with Amorepacific's skincare know-how, soothes irritated skin using highly effective ingredients. The lip balm restores moisture to dry, chapped lips, and the tone-up cushion protects the skin from harmful elements such as UV rays.

The limited-edition "Protection Box" will be available to customers for the first time through a special raffle on February 1st, which guests can enter at Amorepacific's official online mall (APMall). Pre-order will be available through Naver shopping from February 8th. Beginning February 10th, the "Protection Box" will be available for purchase at Amorepacific flagship stores, including the Amore Seongsu and Amore Gwanggyo. Visitors can also receive Play Kit, Off-White's take on Korea's traditional board game, Yut Nori, at a launch event for this joint project held at these stores. The "Protection Box" will also be launching in China and Japan in March.

"We are excited to be working with Off-White, a fashion label in the global spotlight, on a meaningful theme," said Amorepacific Corporation President Ahn Sae-hong. "Amorepacific will continue to do its best to shape the world into a more beautiful, healthier place based on our customer-centric values."