LANEIGE, which first entered the Japanese market in September of last year, received awards in 10 categories at 2022 The Best Cosmetics Awards, also known as Best Cosme, hosted by one of Japan's biggest beauty & fashion magazines.

A total of four LANEIGE products, including Lip Sleeping Mask, Neo Cushion, and Cica Sleeping Mask, were the winners, with Lip Sleeping Mask winning 6 awards, including 1st place in Must-Find Products - Lip Care Category.

LANEIGE plans to introduce a variety of products to Japan’s Generation MZ consumers and provide a stronger customer experience in line with reinforced sales strategies that incorporate digital, in order to address the changing trends and needs of the post-pandemic era.

According to Matsui, General Manager of Amorepacific Japan, “Korean cosmetics are popular in Japan because they are innovative, convenient, and affordable. Amorepacific plans to introduce a wide range of products to our customers in Japan, currently one of the most important growth markets in the world, based on our 77 years of R&D expertise.”

※ Inquiries: Amorepacific Japan